VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Seekr

🔹 Location: Hybrid; Northern Virginia/Metro Washington D.C.

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and vision
• Demand generation, content marketing, and integrated campaigns
• Public relations and analyst relations
• Team leadership and development
• Data-driven marketing and stakeholder management

ASSUMPTION: This role requires a strategic thinker with a hands-on mindset, capable of leading a team and driving growth through innovative marketing strategies.

📋 Key Responsibilities

✅ Develop and execute a comprehensive marketing strategy that supports business objectives and accelerates growth.

✅ Collaborate with executive leadership to align marketing initiatives with broader company goals.

✅ Provide strategic guidance on brand positioning, product messaging, and go-to-market strategies.

✅ Build a go-to-market motion for new product introductions.

✅ Ensure content is optimized for SEO and is aligned with customer personas and journey stages.

✅ Build and manage demand generation programs that drive leads and sales opportunities across multiple channels.

✅ Oversee the development of integrated marketing campaigns that leverage both owned and paid media to maximize lead generation.

✅ Design and implement innovative content strategies to generate and nurture leads throughout the customer lifecycle.

✅ Develop and scale a content engine that supports lead generation efforts, including blogs, case studies, whitepapers, videos, and webinars.

✅ Build and scale a robust PR program, managing external PR agencies and developing strategies to enhance brand awareness and credibility.

✅ Oversee analyst relations (AR) programs to ensure the company is well-positioned in the marketplace.

✅ Cultivate relationships with industry analysts, journalists, and influencers to secure positive coverage and thought leadership.

✅ Lead and inspire a cross-functional marketing team, fostering collaboration and a culture of excellence.

✅ Hire, develop, and retain top marketing talent to ensure the team is aligned, cohesive, and performing at its highest level.

✅ Provide mentorship and professional development opportunities for the team to grow and succeed.

✅ Track, measure, and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.

✅ Use data to inform decision-making, optimize strategies, and ensure ROI.

✅ Collaborate closely with sales executives to build field and verticalized marketing programs that drive revenue growth.

✅ Align marketing strategies with sales goals to ensure the seamless handoff of leads and maximize conversion rates.

✅ Serve as the bridge between marketing and other departments, ensuring consistent messaging and seamless execution across teams.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and execution skills, with a strong focus on driving growth through innovative marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.

Experience: 8+ years of enterprise or B2B marketing experience, with at least 4+ years in a senior marketing leadership role within AI, cloud, SaaS, or a related technology industry.

Required Skills:

• Proven experience in building and leading a high-performing marketing team
• Strong experience in content marketing, lead generation, and PR/AR programs
• A builder mindset with a strategic vision and hands-on experience in executing marketing programs
• Strong experience managing demand generation programs and executing integrated marketing campaigns
• Data-driven and results-oriented, with a solid understanding of how to track and evaluate marketing performance
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
• Experience working in fast-paced, dynamic environments, ideally within a high-growth startup or tech company
• A passion for AI and technology, with a keen understanding of market trends and enterprise customer needs

Preferred Skills:

• Experience working with AI, cloud, or SaaS technologies
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: Candidates with a strong background in B2B marketing, particularly within the AI or tech industry, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (based on experience and industry standards for VP of Marketing roles in the Washington D.C. area)

Benefits:

• Working with a smart and talented team to solve big misinformation problems in news
• Exciting and cutting-edge technologies at scale
• 100% remote position - work from where you like
• Highly competitive salary
• Company investment in training, certifications, and professional development
• Company Bonus Plan
• Employee Equity Program
• 401k Retirement plan with matching
• Medical, Dental and Vision Insurance for you and your family
• Life Insurance / Disability
• Unlimited PTO
• 13 Paid Holidays
• Employee Assistance Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for VP of Marketing roles in the Washington D.C. area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI and enterprise solutions

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2021 (According to LinkedIn)

Company Description:

• Seekr is a privately held artificial intelligence company that fuels innovation and unlocks productivity for businesses of all industries through responsible and explainable AI solutions.
• Seekr offers a complete, end-to-end AI and data platform with comprehensive content-scoring capabilities and a toolset to build domain-specific large language models.
• Seekr models are optimized for various enterprise use cases and run on all leading cloud and hardware providers.

Company Specialties:

• Generative AI
• Artificial Intelligence
• AI Development
• Enterprise AI
• Agentic AI
• Data Science
• Machine Learning
• Content Evaluation
• and LLMs

Company Website: https://www.seekr.com/

ASSUMPTION: Seekr is a growing AI company focused on providing enterprise-level AI solutions. Their expertise lies in generative AI, enterprise AI, and content evaluation, among other specialties.

📊 Role Analysis

Career Level: Executive (VP) level role, reporting directly to the CEO or another C-level executive

Reporting Structure: This role will oversee a cross-functional marketing team, including demand generation, content marketing, PR, and analyst relations specialists

Work Arrangement: Hybrid, with a mix of on-site and remote work, primarily based in Northern Virginia/Metro Washington D.C.

Growth Opportunities:

• Potential to grow the marketing team and expand the company's market presence
• Opportunity to shape the company's marketing strategy and drive its growth trajectory
• Potential to advance to a more senior role, such as Chief Marketing Officer, as the company continues to grow

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal career advancement, as Seekr continues to grow and establish itself in the AI market.

🌍 Location & Work Environment

Office Type: Hybrid office, with a mix of on-site and remote work

Office Location(s): 1919 Gallows Road, Suite 1050, Vienna, VA 22182, US

Geographic Context:

• Northern Virginia is a suburban area located just outside Washington D.C., offering a mix of urban and rural environments
• The Metro Washington D.C. area is home to numerous tech companies and startups, providing ample networking opportunities
• The region offers a high cost of living compared to other parts of the United States, with median home prices exceeding $500,000

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to work remotely when convenient while still providing opportunities for in-person collaboration and team-building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other team members
• Final round interviews with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and vision for the marketing function
• Leadership and team management skills
• Experience with demand generation, content marketing, and PR/AR programs
• Data-driven approach to marketing and ability to track KPIs
• Alignment with Seekr's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Be prepared to discuss your strategic vision for Seekr's marketing efforts and how you would drive growth
• Showcase your leadership skills and experience managing high-performing marketing teams
• Demonstrate your ability to work effectively in a hybrid work environment

ATS Keywords: VP Marketing, AI Marketing, B2B Marketing, Demand Generation, Content Marketing, PR, AR, Marketing Strategy, Marketing Leadership, Hybrid Work, Washington D.C., Northern Virginia

ASSUMPTION: The application process for this role will be competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and relevant marketing experience.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)
• Data visualization tools (e.g., Tableau, Power BI, Looker)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Seekr values innovation and encourages employees to think creatively and challenge the status quo
• Collaboration: Seekr fosters a culture of collaboration, both internally and with external partners
• Integrity: Seekr is committed to maintaining the highest ethical standards in all aspects of its business
• Excellence: Seekr strives for excellence in all its products, services, and internal processes
• Customer Focus: Seekr prioritizes understanding and meeting the needs of its customers

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability
• Data-driven and results-oriented, with a strong emphasis on performance metrics and KPIs
• Collaborative and team-focused, with a culture of open communication and feedback
• Innovative and forward-thinking, with a commitment to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Seekr's values, particularly in terms of innovation and collaboration?
• How do you approach working in a fast-paced, dynamic environment, and how do you maintain productivity and focus in such a setting?
• How do you ensure that your work style meshes well with a team-focused, collaborative culture?

ASSUMPTION: Candidates should be prepared to discuss their alignment with Seekr's values and work style, as well as their ability to thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing a remote or hybrid team, ensuring consistent communication and collaboration
• Balancing strategic thinking and execution, particularly in a fast-paced environment
• Adapting to changes in the AI market and adjusting marketing strategies accordingly
• Managing a tight budget and maximizing ROI for marketing efforts
• Navigating the complexities of working with external PR agencies and industry analysts

ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and results-driven approach to overcome.

📈 Similar Roles Comparison

• VP of Marketing at a mid-sized tech company vs. a startup: The pace of growth and decision-making may differ, with startups often requiring more agility and adaptability
• Industry-specific context: AI and tech companies may have unique marketing challenges and opportunities compared to other industries
• Career path comparison: VP of Marketing roles can lead to Chief Marketing Officer positions or other senior leadership roles, depending on the company's growth and structure

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific demands of the position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI product launch
• Building and scaling a content engine to support lead generation efforts, including blogs, case studies, whitepapers, videos, and webinars
• Managing a successful PR campaign that significantly increases brand awareness and credibility

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and results-driven nature of the VP of Marketing role at Seekr.

❓ Key Questions to Ask During Interview

• What are the top priorities for the first 90 days in this role?
• How does the marketing team currently collaborate with other departments, and what opportunities exist for improvement?
• What are the most significant challenges facing the marketing function, and how can this role address them?
• How does Seekr support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?

ASSUMPTION: These questions will help candidates better understand the role's expectations, the team's dynamics, and the company's marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for interviews by researching Seekr's mission, values, and industry trends
• Be ready to discuss your strategic vision for Seekr's marketing efforts and how you would drive growth
• Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.