VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Teramind

🔹 Location: Romania (Remote)

🔹 Job Type: Remote, Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing team with a focus on lead generation
• Developing and executing marketing strategies to drive growth
• Managing and mentoring a team of marketing professionals
• Collaborating with sales to optimize the lead-to-customer journey
• Working with a global, distributed team in a fully remote environment

ASSUMPTION: This role requires a strategic thinker with a proven track record in lead generation and team management. The ideal candidate will be comfortable working in a remote, global environment and have experience with marketing automation and CRM systems.

📋 Key Responsibilities

✅ Develop and execute marketing strategies focused on lead generation and conversion

✅ Oversee the creation of compelling content and campaigns that capture attention and drive qualified leads

✅ Establish clear KPIs and metrics to track lead generation performance across all channels

✅ Collaborate with Sales to ensure seamless lead handoff and optimize the lead-to-customer journey

✅ Manage and mentor a team of marketing professionals, fostering creativity and results-oriented execution

✅ Pivot quickly, experiment, and stay ahead of marketing trends

ASSUMPTION: This role requires a dynamic and creative leader who can motivate and manage a talented marketing team toward achieving ambitious growth targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of progressive marketing leadership experience with proven lead generation results. At least 2 years of people management experience.

Required Skills:

• Strong creative vision and ability to translate that vision into actionable marketing initiatives
• Data-driven mindset with experience using analytics and AI to optimize marketing performance
• Excellent communication skills and ability to inspire team members toward a common goal
• Experience with marketing automation, CRM systems, and digital marketing channels
• Intermediate+ level of HubSpot experience.
• Willingness to align working hours with US time zones.
• Advanced/bilingual English level

Preferred Skills:

• History of implementing innovative lead generation strategies that yielded measurable results
• Ability to balance creative thinking with analytical decision-making
• Proven success in motivating teams to exceed targets and continuous improvement
• Experience within a startup or just post-startup environment
• Taking companies from $50 million to $200 million ARR.

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a solid understanding of marketing principles, trends, and best practices, as well as experience working with remote teams.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing with 10+ years of experience in a similar role and location)

Benefits:

• Competitive salary with a focus on a global market
• Career-growth opportunities
• Flexible Time Off and Paid Time Off benefits
• Ongoing training and development opportunities

Working Hours: Full-time, with a willingness to align working hours with US time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing with the required experience level. The actual salary may vary depending on factors such as the candidate's specific experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically User Behavior Analytics and Insider Risk Mitigation

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2014, with a history of innovation and evolution in the behavior analytics industry

Company Description:

• Teramind is the leading provider of insider threat management, data loss prevention, and UEBA software.
• Their platform helps organizations protect sensitive data, maximize workforce productivity, and ensure compliance.
• Teramind serves multiple use cases, from insider risk mitigation to business process optimization, and is trusted by Fortune 500 companies and businesses of all sizes across industries.

Company Specialties:

• Activity Monitoring
• Audit and Forensics
• Business Intelligence (BI) Reports
• Compliance Management
• DLP Technology
• Employee Monitoring Software
• Insider Threat Detection
• Policy and Rule Engine
• Privileged Access Management
• Privileged User Monitoring
• Productivity Optimization
• Project Management
• Real-Time Employee Tracking
• Remote User Monitoring
• Third Party Vendor Management
• Time Tracking
• User Activity Monitoring
• User Behavior Analytics
• Vendor Management
• Workforce Productivity Monitoring

Company Website: www.teramind.co

ASSUMPTION: Teramind is a global, distributed team that values independent thought, creativity, and the freedom to work from anywhere in the world. They prioritize resourcefulness, innovation, and a data-driven mindset in their employees.

📊 Role Analysis

Career Level: Executive (VP) level, reporting directly to the CEO or another C-level executive

Reporting Structure: This role is expected to manage and mentor a team of marketing professionals, with potential for further team expansion based on growth targets

Work Arrangement: Fully remote, with a willingness to align working hours with US time zones

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities as the company grows
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Potential to advance to a C-level or other executive role within the company as it continues to scale

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Not applicable, as this is a fully remote role

Geographic Context:

• Romania, with a time zone of Europe/Bucharest (EET, UTC+2)
• Candidates are free to work from anywhere within Romania, or from any location globally, as long as they are willing to align their working hours with US time zones
• Teramind has a global, distributed team, with employees working from various locations around the world

Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance

ASSUMPTION: While this role is fully remote, candidates should be comfortable working in a global, distributed team environment and be willing to align their working hours with US time zones when necessary.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the marketing team
• Final interview with the CEO or another C-level executive
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and lead generation expertise
• Team management and leadership skills
• Cultural fit and alignment with Teramind's values
• Technical proficiency with marketing automation, CRM systems, and digital marketing channels
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience, lead generation results, and team management skills
• Be prepared to discuss your marketing strategy and how you would approach lead generation for Teramind
• Demonstrate your ability to work effectively in a remote, global team environment
• Showcase your creativity and innovative thinking, with examples of successful marketing campaigns you've led in the past

ATS Keywords: Marketing Leadership, Lead Generation, Team Management, Marketing Strategy, Marketing Automation, CRM Systems, Digital Marketing, HubSpot, Innovative Strategies, Analytical Decision-making, Motivating Teams, Startup Experience, Growth Targets

ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and the HR team. However, it's essential to be prepared to discuss your marketing leadership experience, lead generation results, and team management skills in detail.

🛠️ Tools & Technologies

• HubSpot
• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Digital marketing channels (e.g., Google Ads, social media platforms)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should have experience with marketing automation, CRM systems, and digital marketing channels, as well as a willingness to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Teramind values creativity, resourcefulness, and a data-driven mindset in their employees
• Inclusion: Teramind is a global, distributed team that values diversity and fosters an adaptable work culture where respect and collaboration thrive
• Excellence: Teramind is committed to delivering the highest quality in every aspect of their work and consistently exceeding expectations in service to their clients and each other

Work Style:

• Independent: Candidates should be comfortable working independently and taking initiative in a remote environment
• Collaborative: Candidates should be able to work effectively in a global, distributed team and collaborate with team members across time zones
• Adaptable: Candidates should be willing to learn and adapt to new tools, technologies, and processes as needed

Self-Assessment Questions:

• How do you align with Teramind's values of innovation, inclusion, and excellence?
• How comfortable are you working independently and taking initiative in a remote environment?
• How do you approach collaboration and communication with team members across time zones?
• How do you stay up-to-date with marketing trends and best practices, and how do you incorporate that knowledge into your work?

ASSUMPTION: Teramind values independent thought, creativity, and the freedom to work from anywhere in the world. They prioritize resourcefulness, innovation, and a data-driven mindset in their employees.

⚠️ Potential Challenges

• Managing a remote, global team with team members across various time zones
• Balancing creative thinking with analytical decision-making and data-driven strategies
• Adapting to a fully remote work environment and maintaining productivity and focus
• Keeping up with the fast-paced nature of the marketing industry and staying ahead of trends

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, and the right candidate will be able to overcome them with their skills, experience, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a VP of Marketing or Head of Marketing position in other companies, but with a focus on lead generation and a global, distributed team structure
• Teramind's focus on user behavior analytics and insider risk mitigation sets it apart from other marketing roles in the software development industry
• This role offers significant growth potential, with opportunities to advance to a C-level or other executive role within the company as it continues to scale

ASSUMPTION: While this role shares similarities with other marketing leadership positions, its focus on lead generation, global team management, and unique industry context make it a distinct opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive lead generation and conversion for a new product launch
• Managing a team of marketing professionals to create and implement innovative, outside-the-box marketing campaigns that capture attention and drive qualified leads
• Collaborating with the sales team to optimize the lead-to-customer journey and improve conversion rates

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the VP of Marketing may be expected to undertake in this role. The actual projects and priorities may vary depending on the specific needs and goals of the company.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does the marketing team currently collaborate with the sales team, and what opportunities exist for improvement?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Teramind support the professional growth and development of its employees, particularly in remote work environments?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience, lead generation results, and team management skills
• Prepare for your interviews by researching Teramind's industry, company history, and values, as well as the specific requirements and challenges of the role
• Follow up with the hiring manager or HR team after your interview to express your interest and reiterate your qualifications for the position
• If selected for the final round, be prepared to discuss your marketing strategy and how you would approach lead generation for Teramind

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.