VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Gymreapers

🔹 Location: Nampa, Idaho

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development of marketing team and brand strategy
• Creating brand awareness through advertising, social media, public relations, and demand generation
• Managing and developing marketing team members across various functions
• Collaborating with internal teams to deliver a consistent brand experience
• Setting KPIs, measuring, and reporting on marketing efforts

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple priorities in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement integrated marketing plans by brand, including strategies and tactics that increase brand awareness, relevancy, and generate demand

✅ Lead a customer-first mindset, developing a data-informed position on current and target customers and implementing strategies to acquire and retain valuable customers

✅ Manage the marketing budget, coach team members, and allocate dollars appropriately across various marketing channels to maximize spend effectiveness

✅ Create compelling product marketing that helps consumers understand key features and benefits and motivates purchase

✅ Collaborate with internal teams to deliver against the brand experience across all consumer touch points

✅ Manage and develop marketing team members, setting specific goals and measurable KPIs to maximize their effectiveness

✅ Manage in-house brand and creative team and external creative resources to develop imagery, voice, and content that is true to the brand's positioning and compelling

✅ Stay on top of current marketing practices and implement test and learn initiatives to identify breakthrough new strategies

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and the ability to manage multiple projects and teams simultaneously.

🎯 Required Qualifications

Education: Bachelor's in Marketing; MBA is a plus

Experience: 10+ years in Marketing with a minimum of 5 years at a senior level

Required Skills:

• Proven experience in brand strategy, media, creative, customer acquisition & retention, digital/e-commerce marketing
• Ability to balance priorities and move quickly in a rapidly changing environment
• Willingness to challenge the status quo and move quickly to test and learn new strategies
• Excellent interpersonal and communication skills, both verbal and written

Preferred Skills:

• Experience managing brand strategies with significant experience connecting those strategies to business results
• Demonstrate a professional and positive attitude with internal and external clients

ASSUMPTION: Candidates with a strong background in marketing, proven leadership skills, and experience driving business results through marketing strategies are ideal for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a VP of Marketing with 10+ years of experience in the retail sector)

Benefits:

• Competitive Pay
• Company Paid Holidays
• Paid Time Off (PTO)
• Gymreapers On-Site Gym
• Newly Renovated HQ
• 401(k) With Up To A 4% Employer Match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental And Vision
• 100% Employer Paid: Short-Term And Long-Term Disability - Life Insurance For Both Employee And Spouse/Dependents
• Health Savings Account (HSA) Employee Option

Working Hours: Monday - Friday, 8AM - 5PM (flexible according to business needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing with 10+ years of experience in the retail sector. The benefits listed are subject to change and may be subject to employee eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically premium fitness gear and accessories

Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and impact)

Founded: 2014 (Established company with a history of growth and success)

Company Description:

• Gymreapers is a premium training brand specializing in supportive workout gear and accessories
• Trusted by athletes and fitness enthusiasts worldwide
• Focuses on material integrity and high-quality products

Company Specialties:

• Premium fitness gear
• Gym gear
• Fitness apparel

Company Website: http://www.gymreapers.com

ASSUMPTION: Gymreapers is a well-established company in the fitness industry, offering a range of products designed to improve performance, relieve pain, and add stability to workouts.

📊 Role Analysis

Career Level: Executive (This role reports directly to the CEO and contributes to the strategic framework and decision-making for the company's long-term corporate strategy)

Reporting Structure: Reports to the CEO

Work Arrangement: On-site at Gymreapers' HQ in Nampa, ID (20 minutes outside of Boise, ID)

Growth Opportunities:

• As a member of the executive team, this role offers opportunities for professional growth and development
• Potential to shape the company's marketing strategy and make a significant impact on its success
• Possibility to expand the role's scope and responsibilities as the company continues to grow

ASSUMPTION: This role offers a unique opportunity for a marketing professional to join an established company's executive team and make a significant impact on its growth and success.

🌍 Location & Work Environment

Office Type: On-site at Gymreapers' newly renovated HQ in Nampa, ID

Office Location(s): 2102 E Karcher Rd, Nampa, Idaho 83687, US

Geographic Context:

• Nampa, ID is located in the Treasure Valley region of southwestern Idaho
• The city offers a mix of urban and rural living, with easy access to outdoor recreation and a lower cost of living compared to nearby Boise
• Gymreapers' HQ is conveniently located near major highways, making it easily accessible for commuters

Work Schedule: Monday - Friday, 8AM - 5PM (flexible according to business needs)

ASSUMPTION: The on-site work environment at Gymreapers' newly renovated HQ offers a modern, collaborative workspace with access to an on-site gym and other amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the CEO and other members of the executive team
• Final interview with the CEO and a member of the marketing team
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Marketing expertise and industry knowledge
• Cultural fit and alignment with Gymreapers' core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic mindset
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and marketing strategies
• Research Gymreapers' company culture, values, and products to demonstrate your enthusiasm and understanding of the brand
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Marketing, Brand Strategy, Customer Acquisition, Customer Retention, Digital Marketing, E-commerce, Team Management, Budget Management, Communication Skills, Interpersonal Skills, Data Analysis, Creative Development, Public Relations, Advertising, Social Media, Demand Generation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with Gymreapers.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and pay-per-click (PPC) advertising tools (e.g., Google Ads, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Gymreapers' current marketing tech stack and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Work Style:

• Fast-paced and dynamic, with a focus on continuous improvement and innovation
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Results-driven, with a focus on data-informed decision-making and measurable outcomes
• Entrepreneurial and adaptable, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you embody Gymreapers' core values, and how have you demonstrated them in your previous roles?
• How do you balance priorities and move quickly in a rapidly changing environment?
• Can you provide an example of a time when you challenged the status quo and implemented a new strategy that drove business results?

ASSUMPTION: Gymreapers values candidates who are aligned with their core values, have a strong work ethic, and are committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds in a fast-paced, dynamic environment
• Balancing multiple priorities and projects with tight deadlines
• Adapting to changes in the marketing landscape and consumer behavior
• Working in a competitive retail industry with a focus on continuous innovation and improvement
• Managing a marketing budget and allocating resources effectively across various channels

ASSUMPTION: The VP of Marketing role at Gymreapers presents unique challenges and opportunities for growth and development in a dynamic and competitive retail environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a high level of strategic thinking and leadership, as well as a strong background in brand strategy and demand generation
• Gymreapers is a well-established company in the fitness industry, offering a range of products designed to improve performance, relieve pain, and add stability to workouts
• This role offers a unique opportunity for a marketing professional to join an established company's executive team and make a significant impact on its growth and success

ASSUMPTION: This role is well-suited for marketing professionals with a strong strategic mindset, proven leadership skills, and a passion for the fitness industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new product launch, including advertising, social media, public relations, and demand generation tactics
• Conducting market research to identify target customer segments and developing tailored marketing campaigns to reach and engage each segment
• Managing a team to create compelling product marketing materials that highlight key features and benefits and motivate purchase

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on Gymreapers' current marketing priorities and the candidate's previous experience.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does Gymreapers differentiate itself from competitors in the fitness gear market, and how can marketing strategies support this differentiation?
• What opportunities exist for growth and expansion within the marketing team and the company as a whole?
• How does Gymreapers measure the success of marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's long-term vision for marketing, and how can this role contribute to its achievement?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their understanding of Gymreapers' marketing priorities and business goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic mindset
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and marketing strategies
• Research Gymreapers' company culture, values, and products to demonstrate your enthusiasm and understanding of the brand
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.