📌 Core Information
🔹 Job Title: VP of Marketing
🔹 Company: IDIQ
🔹 Location: Temecula, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site Tue-Thu, Remote Mon & Fri)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies
- Leading a marketing team and driving brand awareness
- Overseeing market analysis and managing marketing communications
- Ensuring effective resource expenditure and campaign management
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing plans to align with business goals and increase brand awareness
✅ Oversee market and competitor analysis, and provide leadership to the market research function
✅ Lead and manage the marketing team, ensuring efficient execution of campaigns
✅ Design and oversee the marketing budget to ensure resources are allocated effectively
✅ Monitor and improve marketing campaigns, ensuring they meet objectives
✅ Conduct research to identify trends, challenges, and opportunities for growth
✅ Work closely with other departments to align strategies and build relationships with media and stakeholders
✅ Experience in B2B2C marketing, developing strategies that effectively engage both business partners and end consumers
ASSUMPTION: This role requires a high level of initiative, strong communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 12+ years of demand generation and/or customer acquisition for high-growth companies, with 5+ years of people management experience
Required Skills:
- Proven track record in senior marketing roles as either a Marketing Director or VP
- Exceptional quantitative and problem-solving skills
- Solid knowledge of SEO, web analytics, and Google Adwords
- Experience with CRM software and digital marketing tools and techniques
- Intermediate to Advanced Excel skills required: Pivot Tables, VLOOKUP, SUMIF formulas
- Email marketing with knowledge of current trends and industry best practices
Preferred Skills:
- Advanced problem-solving skills
- Strong customer-focused mindset
- Established track record of reliability and good attendance
- Ability to envision and communicate the big picture in an inspiring way
ASSUMPTION: Candidates with a strong background in marketing, a proven track record in leadership roles, and a solid understanding of data-driven decision making will be most successful in this position.
💰 Compensation & Benefits
Salary Range: $160,000 - $190,000 per year
Benefits:
- 100% employee medical options, 50% dental and vision (for employee only, dependent coverage available)
- Paid time off
- Life insurance
- Short-term disability
- Long-term disability
- 401k program with employer match
- Casual dress attire environment
- Friendly competition with ping-pong tournaments, pool games, and more
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role with the given experience level and location. Benefits are comprehensive and include health insurance, retirement plans, and additional perks.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on financial intelligence and protection services
Company Size: 201-500 employees, large enough to offer opportunities for growth and collaboration, yet small enough for individual impact
Founded: 2009, with a history of consistent growth and recognition on the Inc. 5000 list
Company Description:
- IDIQ specializes in advanced financial solutions through its brands such as IdentityIQ®, MyScoreIQ®, Credit & Debt®, and more
- The company's mission is to deliver actionable financial intelligence that guides action to protect and strengthen people’s long-term financial health
- IDIQ upholds values of data-driven insight, human-led innovation, and forward-looking solutions
Company Specialties:
- Identity Theft Protection
- Credit Monitoring
- Credit Building
- Financial Wellness
- Data Breach Protection
- And many more, as listed on their LinkedIn profile
Company Website: IDIQ Official Website
ASSUMPTION: IDIQ's focus on financial intelligence and protection services makes it an attractive option for candidates interested in the financial services industry.
📊 Role Analysis
Career Level: Executive, with the opportunity to make a significant impact on the company's marketing strategies and growth
Reporting Structure: This role reports directly to the company's leadership and is responsible for leading the marketing team
Work Arrangement: Hybrid, with on-site work required Tuesday through Thursday and remote work on Mondays and Fridays
Growth Opportunities:
- Potential to grow into a C-level role as the company continues to expand
- Opportunities to lead and mentor a team, fostering professional growth and development
- Chance to work on a wide range of marketing initiatives, gaining diverse experience and exposure
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Professional office environment, with a casual dress attire policy
Office Location(s): 43454 Business Park Dr, Temecula, California 92590, US
Geographic Context:
- Temecula is located in Southern California, approximately 60 miles north of San Diego and 70 miles southeast of Los Angeles
- The area offers a mix of urban and rural living, with a growing job market and a relatively low cost of living compared to other major California cities
- Temecula is known for its wine country, scenic hiking trails, and family-friendly attractions
Work Schedule: 40 hours per week, with a hybrid work arrangement
ASSUMPTION: The location and work environment offer a good balance between professional growth opportunities and a desirable quality of life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and/or team members
- Final interview with the company's leadership
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Marketing expertise and industry knowledge
- Data-driven decision making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Be prepared to discuss your experience with marketing strategies, campaign management, and team leadership
- Showcase your understanding of the financial services industry and IDIQ's unique value proposition
ATS Keywords: Marketing Strategy, Brand Development, Market Research, Data Analysis, SEO, Digital Marketing, CRM Software, Email Marketing, Team Leadership, Problem-Solving, Communication, Collaboration, Budget Management, Campaign Management, Customer Acquisition, B2B2C Marketing
ASSUMPTION: IDIQ's hiring process is designed to assess candidates' strategic thinking, leadership skills, and marketing expertise, with a focus on finding the best fit for the company's culture and goals.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO tools (e.g., Google Search Console, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should have experience with a range of marketing software and platforms.
👔 Cultural Fit Considerations
Company Values:
- Data-driven insight
- Human-led innovation
- Forward-looking solutions
- Employee welfare
- Member welfare
- Partner welfare
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and action-driven
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
- Are you comfortable working in a hybrid work arrangement, balancing on-site and remote work?
- Do you have a proven track record of leading and managing teams, fostering a collaborative and inclusive work culture?
ASSUMPTION: IDIQ's culture values data-driven insight, human-led innovation, and forward-looking solutions, making it an attractive option for candidates who share these priorities.
⚠️ Potential Challenges
- Managing a team remotely, with a hybrid work arrangement
- Balancing the demands of both business partners and end consumers in B2B2C marketing strategies
- Keeping up with the latest trends and best practices in digital marketing
- Navigating a fast-paced, growing company with evolving priorities and goals
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to staying informed and adaptable.
📈 Similar Roles Comparison
- Compared to other VP of Marketing roles, this position offers a unique focus on the financial services industry and B2B2C marketing strategies
- IDIQ's size and growth trajectory provide opportunities for both strategic impact and career growth that may not be available in larger, more established companies
- Career paths in this role may include progression to C-level positions as the company continues to expand
ASSUMPTION: This role offers a unique blend of strategic impact, career growth opportunities, and a focus on the financial services industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan to launch a new credit monitoring service
- Conducting market research to identify trends and opportunities in the credit reporting industry
- Managing a team to create and execute targeted email marketing campaigns to improve customer engagement and retention
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a VP of Marketing at IDIQ might undertake, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales, product, and customer success, to achieve company goals?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does IDIQ support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company's priorities, enabling you to make a more informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and skills-based interviews by researching IDIQ's industry, company history, and marketing strategies
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
