VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: OnePlan Solutions

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Shaping and driving OnePlan’s Go-to-Market strategy
• Building and leading a high-performing marketing team
• Strengthening OnePlan’s brand presence and category positioning
• Driving demand generation and growth across multiple channels
• Collaborating cross-functionally with Sales, Product, and Customer Success

ASSUMPTION: This role requires a strategic leader who can set vision and lead execution while building structure and scale to support rapid expansion in a high-growth environment.

📋 Key Responsibilities

✅ Lead the evolution of OnePlan’s Go-to-Market strategy, working closely with Sales and Customer Success to build full-funnel campaigns, shape our narrative, and create demand across key customer segments.

✅ Strengthen OnePlan’s brand presence and category positioning through strong storytelling, messaging, and content that translates technical capabilities into clear, compelling value.

✅ Own demand gen strategy and execution across multiple channels, with a focus on pipeline contribution, ROI, and revenue acceleration. Drive scalable and measurable campaigns that support both net-new and expansion goals.

✅ Lead and grow a global marketing team across product marketing, campaign execution, content, digital, and events. Empower the team to move fast, think creatively, and collaborate cross-functionally.

✅ Set the standard for performance tracking using data to guide decision-making, optimize campaigns, and ensure strong CAC, LTV, attribution, and ROI outcomes.

✅ Partner closely with Product, Sales, and Customer Success to ensure alignment across the entire customer lifecycle, making marketing a driver of growth, not a support function.

ASSUMPTION: The responsibilities listed are based on the provided job description and may evolve based on business needs and the successful candidate's input.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.

Experience: Proven success scaling B2B SaaS companies, with deep expertise in demand generation, performance marketing, and full-funnel ownership. Strong grasp of ABM and product-led growth strategies. Demonstrated experience building and leading lean, high-performing marketing teams. Hands-on operator who balances strategy with execution. Data-first decision maker familiar with tools like Salesforce, HubSpot, Marketo, and Google Analytics. Comfortable working in fast-paced, PE-backed environments with a resourceful and collaborative mindset.

Required Skills:

• Strategic marketing leadership
• Brand and category positioning
• Demand generation and growth
• Team leadership and development
• Performance marketing and data accountability
• Cross-functional collaboration

Preferred Skills:

• Experience in competitive, integration-heavy markets (e.g., Microsoft, Jira, Asana)
• Storytelling and building trust
• Leadership with clarity, humility, and a strong sense of accountability

ASSUMPTION: The required qualifications listed are based on the provided job description and may be subject to change based on the company's needs.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in B2B SaaS)

Benefits:

• Comprehensive health benefits
• Insurance options
• Employer RRSP and 401K matching programs

Working Hours: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role with the required experience level. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on creating AI-enabled solutions for strategic portfolio, financial, resource, and work management.

Company Size: OnePlan Solutions has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.

Founded: OnePlan Solutions was founded in 2019, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• OnePlan specializes in creating AI-enabled solutions that make strategic portfolio, financial, resource, and work management easy and seamless.
• The company helps businesses bridge the gap between strategy and execution by offering features that boost business agility, streamline project management, and optimize resources.
• OnePlan combines robust analytics with a platform that integrates seamlessly into the tools businesses already know and trust, such as Microsoft Project, Office 365 Planner, Azure DevOps, and Jira.

Company Specialties:

• AI-enabled solutions for strategic portfolio management
• Integration with popular project management tools
• High-trust, team-focused environment fostering innovation and collaboration

Company Website: oneplan.ai

ASSUMPTION: OnePlan Solutions is committed to delivering powerful solutions and fostering a culture of collaboration, as evidenced by their commitment to employee growth, comprehensive benefits, and recognition as a Global Microsoft Partner of the Year.

📊 Role Analysis

Career Level: Executive (VP) level, reporting directly to the CEO or another C-level executive

Reporting Structure: This role will oversee a global marketing team, including product marketing, campaign execution, content, digital, and events. The team's size and structure may evolve based on the successful candidate's input and the company's growth.

Work Arrangement: Remote solely, with the flexibility to work from anywhere in the United States

Growth Opportunities:

• As OnePlan continues to grow, there will be opportunities for the VP of Marketing to expand their team and take on additional responsibilities.
• The successful candidate will have the chance to shape the company's marketing strategy and make a significant impact on its growth.
• OnePlan's recognition as a Global Microsoft Partner of the Year and a Strong Performer in the Forrester Strategic Portfolio Management WAVE report indicates a strong potential for career growth and development.

ASSUMPTION: The growth opportunities listed are based on the company's track record and industry trends. Actual opportunities may vary based on business performance and the successful candidate's contributions.

🌍 Location & Work Environment

Office Type: Remote solely, with no physical office location

Office Location(s): N/A (Remote work arrangement)

Geographic Context:

• The United States offers a large talent pool and diverse market opportunities for a VP of Marketing role.
• Working remotely allows for greater flexibility and work-life balance, as well as the opportunity to live in various locations within the United States.

Work Schedule: Full-time, with flexible hours and the ability to work asynchronously with team members across different time zones

ASSUMPTION: The remote work arrangement provides applicants with the flexibility to work from anywhere in the United States, allowing them to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with cross-functional stakeholders, including the CEO and other C-level executives
• Case study or presentation preparation and delivery
• Final interviews and decision-making

Key Assessment Areas:

• Strategic thinking and vision
• Marketing expertise and experience
• Leadership and team management skills
• Data-driven decision-making and analytics
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with demand generation, performance marketing, and full-funnel ownership.
• Demonstrate your ability to lead and grow a high-performing marketing team in a fast-paced environment.
• Showcase your understanding of ABM and product-led growth strategies.

ATS Keywords: B2B SaaS, demand generation, performance marketing, full-funnel ownership, ABM, product-led growth, GTM strategies, team leadership, data-driven decision-making, Salesforce, HubSpot, Marketo, Google Analytics, fast-paced environments, storytelling, collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, leadership skills, and cultural fit with OnePlan's high-trust, team-focused environment.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Marketo
• Google Analytics
• Microsoft Project
• Office 365 Planner
• Azure DevOps
• Jira

ASSUMPTION: The successful candidate will be proficient in using marketing automation tools, CRM platforms, and analytics software to drive demand generation and growth.

👔 Cultural Fit Considerations

Company Values:

• High-trust, team-focused environment
• Innovation and collaboration
• Customer-centric approach

Work Style:

• Remote work arrangement with flexible hours
• Data-driven decision-making and continuous improvement
• Cross-functional collaboration and open communication

Self-Assessment Questions:

• Do you thrive in high-growth environments and enjoy setting vision and leading execution?
• Are you comfortable working remotely and managing a global team with asynchronous communication?
• Do you have a strong sense of accountability and a commitment to delivering meaningful results through collaboration?

ASSUMPTION: OnePlan Solutions values a high-trust, team-focused environment, and the successful candidate will embody these values and be able to foster a collaborative and innovative work culture.

⚠️ Potential Challenges

• Managing a global marketing team with asynchronous communication and varying time zones
• Balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment
• Driving demand generation and growth in a competitive, integration-heavy market
• Ensuring strong CAC, LTV, attribution, and ROI outcomes while optimizing campaigns and maximizing resources

ASSUMPTION: The potential challenges listed are based on the role's requirements and the company's high-growth environment. The successful candidate will have the skills and experience necessary to overcome these challenges and drive meaningful results.

📈 Similar Roles Comparison

• Unlike other VP of Marketing roles, this position requires a strong grasp of ABM and product-led growth strategies in a competitive, integration-heavy market.
• OnePlan's focus on AI-enabled solutions and strategic portfolio management sets it apart from other software development companies in the industry.
• This role offers the opportunity to shape OnePlan's marketing strategy and make a significant impact on the company's growth and success.

ASSUMPTION: The comparison points listed highlight the unique aspects of this VP of Marketing role at OnePlan Solutions, as well as the opportunities and challenges it presents compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing a full-funnel campaign to drive net-new customer acquisition and expansion in a competitive market
• Strengthening OnePlan's brand presence and category positioning through targeted content marketing and thought leadership initiatives
• Optimizing demand generation campaigns and maximizing ROI through data-driven decision-making and continuous improvement

ASSUMPTION: The sample projects listed are based on the role's requirements and provide applicants with an understanding of the types of initiatives they may be responsible for in this position.

❓ Key Questions to Ask During Interview

• How does OnePlan's marketing strategy align with the company's overall business objectives and growth plans?
• What are the key priorities for the VP of Marketing in the first 90 days, and how will success be measured?
• How does OnePlan support the professional development and growth of its marketing team members?
• What are the key challenges facing OnePlan's marketing efforts, and how can the VP of Marketing address them to drive sustained growth?
• How does OnePlan's remote work arrangement support a high-trust, team-focused environment, and what tools and processes are in place to facilitate collaboration and communication?

ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the company's marketing strategy, and the work environment, allowing them to make an informed decision about their application and potential fit with OnePlan Solutions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on demand generation, performance marketing, and full-funnel ownership.
• Prepare a case study or presentation demonstrating your ability to drive demand generation and growth in a competitive, integration-heavy market.
• Follow up with the OnePlan Solutions HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.