VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Clearstory

🔹 Location: Walnut Creek, California, United States (Remote)

🔹 Job Type: Full-Time, Hybrid (3 days in-office, 2 remote)

🔹 Category: Software Development

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Architecting and owning the full-funnel demand generation strategy
• Leading a high-output marketing team to drive measurable pipeline growth
• Shaping Clearstory’s voice in the market and evolving its brand identity
• Collaborating closely with Product, Sales, and Customer Success for GTM alignment
• Fostering a culture of experimentation, creativity, and quick shipping

ASSUMPTION: This role requires a strategic and hands-on marketing leader who can balance both high-level strategy and day-to-day execution to drive results in a fast-paced, construction-tech environment.

📋 Key Responsibilities

✅ Architect and own the full-funnel demand gen strategy, including paid, organic, ABM, outbound assist, partner co-marketing, and events

✅ Launch and optimize campaigns across various channels, doubling CAC efficiency

✅ Own top-of-funnel performance and help convert MQLs into pipeline, working closely with RevOps and Sales

✅ Continuously test channels, audiences, messaging, and nurture flows to optimize performance

✅ Lead content creation across formats and scale content with quality using AI tools

✅ Build dynamic campaign frameworks that react to buyer signals

✅ Evolve and elevate Clearstory’s brand identity and drive visibility through partnerships and events

✅ Lead and grow a nimble marketing team, collaborating closely with other departments

ASSUMPTION: This role requires a strong operator and strategist who is comfortable with both high-level strategy and hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B SaaS marketing, including at least 3 years in a senior leadership role

Required Skills:

• Proven track record of building repeatable pipeline generation systems
• Fluency in full-funnel strategy, performance metrics, and AI tooling
• Strong operator and strategist with a hands-on approach
• Experience managing lean teams and scaling programs
• Comfortable with CRM, marketing automation, analytics dashboards, paid media platforms, and web tools

Preferred Skills:

• Experience in construction tech, field services, or skilled trades
• Familiarity with HubSpot, GPT-based tools, and automated workflows

ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record of driving pipeline growth are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in B2B SaaS)

Benefits:

• Subsidized healthcare, vision, and dental
• Early equity
• Hybrid work schedule (3 days in-office, 2 remote)
• Executive interaction regularly

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role with the required experience level. The benefits package is competitive for a Series A company.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on construction technology

Company Size: 51-200 employees (Mid-sized)

Founded: 2018

Company Description:

• Clearstory is the industry’s first (and only) Change Order Communication and Workflow Platform
• They help streamline change orders, time and material tags, and keep everyone aligned in real-time
• Clearstory has proven product-market fit with some of the biggest names in construction and is scaling fast

Company Specialties:

• Change Order Communication
• Workflow Platform
• Construction Technology

Company Website: www.clearstory.build

ASSUMPTION: Clearstory is a mid-sized, fast-growing company in the construction technology space, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the CEO or another executive

Reporting Structure: The VP of Marketing will lead a high-output marketing team of 5+ members

Work Arrangement: Hybrid (3 days in-office, 2 remote)

Growth Opportunities:

• As the company scales, there will be opportunities for the VP of Marketing to grow into an even more senior role or take on additional responsibilities
• The VP of Marketing will have the chance to shape the company’s marketing strategy and make a significant impact on its growth

ASSUMPTION: This role offers significant growth potential as the company continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with remote work flexibility

Office Location(s): Walnut Creek, California

Geographic Context:

• Walnut Creek is located in the San Francisco Bay Area, offering a mix of urban and suburban living
• The area is known for its high quality of life, with numerous parks, restaurants, and cultural attractions
• Clearstory's office is conveniently located near public transportation and major highways

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The Walnut Creek office offers a modern, collaborative work environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CEO or another executive
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and full-funnel marketing expertise
• Hands-on execution and campaign optimization skills
• Leadership and team management capabilities
• Alignment with Clearstory's mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign execution, and team leadership experiences
• Research Clearstory's products, market position, and competition to demonstrate your understanding of the company and its industry

ATS Keywords: B2B SaaS Marketing, Demand Generation, Growth Marketing, Full-Funnel Strategy, AI Tooling, CRM, Marketing Automation, Pipeline Generation, Team Leadership

ASSUMPTION: Clearstory's interview process is designed to assess candidates' strategic thinking, hands-on execution, leadership skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Google Analytics (web analytics)
• Facebook Ads, Google Ads, LinkedIn Ads (paid media platforms)
• GPT-based tools (AI content generation)
• Automated workflows and data-to-content tools (campaign automation)

ASSUMPTION: The VP of Marketing will be expected to be proficient in using various marketing tools and platforms to optimize campaigns and drive results.

👔 Cultural Fit Considerations

Company Values:

• Be Curious
• Customer Obsession
• Keep It Simple
• Raise the bar

Work Style:

• High-energy, hands-on, and collaborative
• Comfortable with ambiguity and constant change
• Strong prioritization skills and ability to build relationships across teams

Self-Assessment Questions:

• Do you embody Clearstory's core values, and how have you demonstrated them in previous roles?
• How do you stay organized and prioritize tasks in a fast-paced, ever-changing environment?
• Can you provide an example of a time when you had to build relationships and earn the respect of other teams to drive a successful project?

ASSUMPTION: Clearstory values candidates who align with their core values, thrive in fast-paced environments, and have strong organizational skills and relationship-building capabilities.

⚠️ Potential Challenges

• The construction technology industry is rapidly evolving, requiring the VP of Marketing to stay up-to-date with the latest trends and best practices
• Clearstory is a mid-sized company, which may present unique challenges in terms of resources, budget, and team size compared to larger enterprises
• The hybrid work arrangement may require additional effort to maintain a cohesive and productive team dynamic
• The VP of Marketing will need to balance both strategic and tactical responsibilities, which can be challenging for some candidates

ASSUMPTION: The VP of Marketing will need to be adaptable, resourceful, and comfortable with both high-level strategy and hands-on execution to succeed in this role.

📈 Similar Roles Comparison

• Compared to other VP of Marketing roles in B2B SaaS, this role may have a greater emphasis on hands-on execution and campaign optimization
• In the construction technology industry, Clearstory's focus on change order communication sets it apart from other companies, presenting unique opportunities and challenges
• Career-wise, this role offers significant growth potential as the company continues to expand and solidify its position in the market

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving pipeline growth in a rapidly evolving industry.

📝 Sample Projects

• Developing and executing a full-funnel demand generation strategy that doubles CAC efficiency
• Launching and optimizing campaigns across multiple channels, including Facebook, Google, and LinkedIn
• Building dynamic campaign frameworks that react to buyer signals and improve conversion rates

ASSUMPTION: The VP of Marketing will be expected to lead and execute projects that drive measurable results and optimize marketing performance.

❓ Key Questions to Ask During Interview

• How does Clearstory plan to maintain its competitive edge in the rapidly evolving construction technology industry?
• Can you describe the team structure and dynamics, and how does the marketing team collaborate with other departments?
• How does Clearstory support the professional development and growth of its marketing team members?
• What are the key priorities for the VP of Marketing in the first 90 days, and how will success be measured?
• How does Clearstory approach work-life balance, especially with the hybrid work arrangement?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign execution, and team leadership experiences
• Research Clearstory's products, market position, and competition to demonstrate your understanding of the company and its industry
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.