VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Valorx

🔹 Location: Remote (US only)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a strategic marketing plan to build brand awareness and drive demand
• Serving as the internal advocate for the customer journey, optimizing touchpoints to enhance engagement and retention
• Leading product marketing efforts, including messaging, positioning, and go-to-market strategies
• Driving demand generation and growth through scalable, cost-effective strategies
• Expanding Valorx's relationships with Salesforce teams and System Integrators

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have a proven track record in B2B SaaS marketing, with a deep understanding of the Salesforce ecosystem.

📋 Key Responsibilities

✅ Lead and scale marketing efforts by developing and executing a strategic marketing plan that builds brand awareness and drives demand

✅ Serve as the internal advocate for the customer journey, optimizing touchpoints to enhance engagement and retention

✅ Lead product marketing efforts, including messaging, positioning, and go-to-market strategies

✅ Drive demand generation and growth through scalable, cost-effective strategies, with a strong emphasis on organic marketing, community engagement, and partner-led motions

✅ Expand Valorx's relationships with Salesforce teams and System Integrators, positioning our solutions as a critical component of their tech stack and driving co-marketing opportunities

✅ Create high-impact content, including case studies, whitepapers, webinars, and community-driven resources to establish Valorx as a category leader within the Salesforce ecosystem

✅ Build and nurture a strong base of customer advocates who can amplify our brand and drive referrals

✅ Measure marketing performance, analyze data, and continuously refine campaigns to maximize ROI

ASSUMPTION: This role requires a hands-on approach, with the ability to operate both strategically and tactically. The ideal candidate will be comfortable rolling up their sleeves to execute while keeping an eye on long-term growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: Proven expertise in product marketing, preferably in B2B SaaS with a strong understanding of the Salesforce ecosystem. 5-10 years of experience in marketing, with at least 3 years in a leadership role.

Required Skills:

• Proven expertise in product marketing, with a strong understanding of the Salesforce ecosystem
• Experience driving low-cost, high-impact marketing strategies, leveraging organic growth, partner marketing, and community-driven initiatives
• Deep familiarity with Salesforce, its ecosystem, and how to effectively market to Salesforce professionals and partners
• Experience in channel marketing, particularly in working with System Integrators to drive adoption and revenue
• A passion for understanding and improving the customer journey, with a relentless focus on reducing friction and delivering a seamless experience
• Ability to operate both strategically and tactically, rolling up sleeves to execute while keeping an eye on long-term growth
• Strong storytelling, messaging, and positioning skills
• Excellent collaboration and leadership abilities, working closely with cross-functional teams including Sales, Product, and Customer Success

Preferred Skills:

• Experience in a high-growth startup environment
• Fluency in additional languages (Spanish, French, German, etc.)

ASSUMPTION: The ideal candidate will have a proven track record in B2B SaaS marketing, with a deep understanding of the Salesforce ecosystem. They will be comfortable operating in a fast-paced, dynamic environment and be able to balance strategic thinking with tactical execution.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for a VP of Marketing in a high-growth B2B SaaS company)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing in a high-growth B2B SaaS company. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (mid-size)

Founded: 2019

Company Description:

• Valorx is redefining how businesses interact with their Salesforce data, delivering enterprise-grade, Excel-like experiences that enable users to drive outcomes from Salesforce not previously possible
• The company's solutions eliminate friction, streamline data management, and enhance productivity, empowering teams to get more done in less time without data ever leaving your CRM

Company Specialties:

• CRM management software
• Excel functionality for Salesforce
• Bulk data processing

Company Website: https://valorx.com/

ASSUMPTION: Valorx is a mid-size company focused on providing enterprise-grade, Excel-like experiences for Salesforce users. They prioritize productivity, efficiency, and data quality.

📊 Role Analysis

Career Level: Executive (VP)

Reporting Structure: Reports directly to the CEO

Work Arrangement: Remote OK (US only)

Growth Opportunities:

• As Valorx continues to grow, there will be opportunities for the VP of Marketing to expand their team and take on additional responsibilities
• The ideal candidate will have the opportunity to shape the marketing strategy and execution from the ground up

ASSUMPTION: This role offers significant growth potential as Valorx continues to expand its presence in the Salesforce ecosystem. The ideal candidate will be able to grow with the company and take on additional responsibilities as the team and the business evolve.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Remote (US only)

Geographic Context:

• Valorx is headquartered in Pleasanton, CA, but this role can be performed remotely from anywhere in the US
• The company has additional offices in Ahmedabad, India

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: This role is remote-friendly, with the ability to work from anywhere in the US. The ideal candidate will be comfortable working independently and collaborating with a distributed team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the CEO
• Final interview with the leadership team

Key Assessment Areas:

• Strategic thinking and planning
• Understanding of the Salesforce ecosystem and Valorx's products
• Leadership and collaboration skills
• Ability to execute and drive results

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of Valorx's products and the Salesforce ecosystem in your application materials
• Be prepared to discuss your strategic vision for Valorx's marketing efforts and how you would drive growth and engagement

ATS Keywords: Product Marketing, Salesforce, Demand Generation, Channel Marketing, Customer Advocacy, Analytics, Storytelling, Collaboration, Leadership, Community Engagement, Content Creation, Thought Leadership, Strategic Planning, Tactical Execution, Messaging, Positioning

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, leadership, and a deep understanding of the Salesforce ecosystem. Applicants should be prepared to demonstrate their relevant experience and skills in their application materials and interviews.

🛠️ Tools & Technologies

• Salesforce
• Marketo or similar marketing automation platform
• Google Suite (Gmail, Google Drive, Google Docs, etc.)
• Asana or similar project management tool

ASSUMPTION: The ideal candidate will have experience with Salesforce, marketing automation platforms, and project management tools. Familiarity with additional marketing technologies and tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Fast-paced and dynamic
• Remote-friendly and flexible
• Focused on execution and results

Self-Assessment Questions:

• How do you approach understanding and improving the customer journey, and how have you done so in previous roles?
• Can you describe a time when you had to balance strategic thinking with tactical execution, and what was the outcome?
• How do you build and maintain relationships with partners and stakeholders, and how have you done so in the context of marketing efforts?

ASSUMPTION: Valorx values a customer-centric, innovative, and collaborative work environment. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to balance strategic thinking with tactical execution.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration with a distributed team
• The fast-paced nature of the role may require the ability to juggle multiple priorities and adapt to changing circumstances
• The ideal candidate may need to build relationships with key stakeholders within the Salesforce ecosystem, which may require significant time and effort
• The role may require occasional travel for events, conferences, and meetings with partners and customers

ASSUMPTION: The ideal candidate will be comfortable working remotely and be able to balance multiple priorities and adapt to changing circumstances. They will also be able to build and maintain relationships with key stakeholders within the Salesforce ecosystem and be willing to travel occasionally.

📈 Similar Roles Comparison

• This role is unique in its focus on the Salesforce ecosystem and Valorx's products, but it shares similarities with other VP of Marketing roles in B2B SaaS companies
• Compared to other VP of Marketing roles, this position may offer less brand awareness and more focus on demand generation and growth
• Career path comparison: This role offers significant growth potential as Valorx continues to expand its presence in the Salesforce ecosystem

ASSUMPTION: This role is unique in its focus on the Salesforce ecosystem and Valorx's products, but it shares similarities with other VP of Marketing roles in B2B SaaS companies. The ideal candidate will have experience in a similar role and be able to leverage their skills and expertise to drive growth and engagement for Valorx.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch within the Salesforce ecosystem
• Building and nurturing a community of Salesforce professionals and partners to drive brand awareness and engagement
• Creating a customer advocacy program to amplify Valorx's brand and drive referrals

ASSUMPTION: The ideal candidate will have experience in similar projects and be able to leverage their skills and expertise to drive results for Valorx.

❓ Key Questions to Ask During Interview

• How does Valorx plan to differentiate itself in the competitive Salesforce ecosystem?
• What are the key priorities for the first 90 days in this role?
• How does Valorx support the professional development and growth of its marketing team members?
• What are the key metrics for success in this role, and how will my performance be measured?
• How does Valorx approach collaboration and communication with remote team members?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to demonstrate their interest in the role and their understanding of Valorx's business and marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your strategic vision for Valorx's marketing efforts and your ability to drive growth and engagement
• Prepare for interviews by researching Valorx's products, the Salesforce ecosystem, and the company's unique value proposition
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.