📌 Core Information
🔹 Job Title: VP of Marketing
🔹 Company: HousingAnywhere Group
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years in marketing leadership roles, with at least 5 years leading teams
🔹 Remote Status: Hybrid (2 days remote per week, up to 2 months per year)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing marketing strategy across HousingAnywhere, Studapart, and Kamernet
- Managing departmental budget and personnel, including team building and mentoring
- Driving user acquisition and customer lifecycle management across various channels
- Collaborating with regional leaders and functional teams in a matrix organization
- Strengthening brand equity and communications across target markets
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in international marketing to drive growth and brand equity across multiple brands and markets.
📋 Key Responsibilities
✅ Own the vision and strategy for the marketing function across HousingAnywhere, Studapart, and Kamernet
✅ Participate in operational planning to define objectives, initiatives, resources, and organizational design for the marketing department
✅ Manage departmental budgeting, including personnel and tools, and partner with regional leaders to plan marketing budgets and campaigns
✅ Serve as the functional leader of marketing within a matrix organization, ensuring alignment between regional go-to-market teams and central marketing operations
✅ Build, mentor, and scale a high-performing marketing team
✅ Set and manage performance KPIs, continually optimizing for ROI and impact
✅ Drive user acquisition across all marketing channels, including SEO, SEM, email, affiliates, paid media, and social
✅ Develop the customer lifecycle management vision and implement CRM strategy to improve tenant and landlord activation, engagement, and retention
✅ Define and communicate the value proposition of our offerings to drive product adoption and usage
✅ Develop launch plans, messaging, and go-to-market strategies for new features and products
✅ Strengthen the position of our brands across target markets through consistent messaging and storytelling
✅ Oversee public relations, content strategy, and corporate communications
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional with experience in various marketing disciplines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in marketing leadership roles, with at least 5 years leading teams
Required Skills:
- Proven experience in developing and executing marketing plans, managing multi-million euro budgets
- Strong understanding of revenue attribution models and methodologies to accurately evaluate media spend effectiveness
- Excellent analytical, problem-solving, and communication skills
- Ability to thrive in a fast-paced environment, with prior experience in a two-sided marketplace strongly preferred
- Fluency in English; proficiency in Dutch is a plus
Preferred Skills:
- Experience working in or with international teams and multicultural markets
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the real estate or proptech industry
ASSUMPTION: Candidates should have a strong background in marketing leadership, with a proven track record of driving growth and managing high-performing teams in an international context.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on experience and market standards for VP of Marketing roles in the Netherlands)
Benefits:
- Unlimited paid holidays
- Hybrid working policy (2 days working from the office)
- Flexibility to work remotely for up to 2 months per year
- 1,000 EUR personal development budget
- Complete coverage for commuting
- Personal equipment, including laptop and ergonomic setup
- Gym membership discount with GoVital or OneFit
- Dutch/English classes budget
- Variable pension scheme
- Diverse international community (46+ nationalities)
- Pet-friendly office in Rotterdam city centre
- Fun team-building and after-work drinks every Friday
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely 3 days per week
ASSUMPTION: The salary range is estimated based on market standards for VP of Marketing roles in the Netherlands, considering the candidate's experience level and the responsibilities of the position.
📌 Applicant Insights
🔍 Company Context
Industry: HousingAnywhere Group operates in the proptech industry, focusing on mid-term rental platforms for students and young professionals. The company has a strong presence in Europe and is expanding into the US.
Company Size: HousingAnywhere Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2009, with a history of steady growth and expansion into new markets
Company Description:
- HousingAnywhere Group is Europe’s largest mid-term rental platform, covering over 125 cities across Europe and several in the US
- The company connects young professionals and students directly with accommodation providers through its advanced online platforms
- HousingAnywhere Group empowers people to live wherever and however they choose, with a mission to make renting as easy and carefree as booking a hotel room
Company Specialties:
- Student Housing / Student Accommodation
- Exchange / Study abroad / Internship programs
- Short / mid / long term accommodation
- Real Estate
- Digital Marketplace, and Online Platform
Company Website: https://housinganywhere.com
ASSUMPTION: HousingAnywhere Group is a well-established company in the proptech industry, with a strong focus on growth and innovation in the mid-term rental market.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the COO and collaborating with regional and functional leaders as part of the extended leadership team.
Reporting Structure: The VP of Marketing will lead the marketing function across all brands and collaborate with regional and functional leaders in a matrix organization.
Work Arrangement: This is a hybrid role, with 2 days working from the office and the option to work remotely for up to 2 months per year.
Growth Opportunities:
- As HousingAnywhere Group continues to expand, there may be opportunities for the VP of Marketing to grow into a more senior role or take on additional responsibilities
- The company encourages internal mobility and offers opportunities for professional development
- The diverse international community at HousingAnywhere Group provides ample opportunities for learning and growth
ASSUMPTION: This role offers a unique opportunity for a marketing leader to make a significant impact on the growth and success of a well-established company in the proptech industry.
🌍 Location & Work Environment
Office Type: The main office is located in the heart of Rotterdam, with a pet-friendly and collaborative work environment.
Office Location(s): Blaak 555, Rotterdam, 3011GB, NL
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, with a vibrant and multicultural atmosphere
- The city is known for its rich history, innovative architecture, and thriving cultural scene
- Rotterdam is well-connected by public transportation, with easy access to international airports and major highways
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely 3 days per week
ASSUMPTION: The office environment at HousingAnywhere Group is collaborative and inclusive, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- First-round interview with the hiring manager and a member of the HR team
- Second-round interview with additional stakeholders, including regional leaders
- Final interview with the COO
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership skills and team management experience
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing leadership experience and achievements
- Demonstrate your understanding of the role and the company by providing specific examples of how you can contribute to HousingAnywhere Group's growth and success
- Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and cultural fit
ATS Keywords: Marketing Strategy, Leadership, Team Building, User Acquisition, Customer Lifecycle Management, Product Marketing, Brand Management, Public Relations, Analytical Skills, Problem-Solving, Communication Skills, Budget Management, International Experience, Revenue Attribution, SEO, SEM
ASSUMPTION: The interview process at HousingAnywhere Group is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's extended leadership team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The VP of Marketing will be expected to have experience with various marketing tools and technologies, as well as the ability to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Ownership: Take responsibility for your actions and decisions, and be accountable for driving results
- We are Enablers: Empower our users and team members to live and work freely by providing them with the tools, resources, and support they need to succeed
- We are Changemakers: Challenge the status quo and continuously innovate to improve the way we work and live
- We are Connectors: Foster a collaborative and inclusive work environment that brings people together to achieve common goals
Work Style:
- Data-driven and analytical approach to decision-making
- Results-oriented and action-oriented mindset
- Strong communication and collaboration skills
- Adaptability and flexibility in a fast-paced, dynamic work environment
Self-Assessment Questions:
- How do you align with HousingAnywhere Group's values, and how have you demonstrated these values in your previous roles?
- How do you approach building and managing high-performing teams in a multicultural, international context?
- How do you balance strategic thinking with hands-on execution, and how do you prioritize your time and resources to maximize impact?
ASSUMPTION: HousingAnywhere Group values a strong cultural fit, with a focus on finding candidates who align with the company's mission, values, and work style.
⚠️ Potential Challenges
- Managing a large marketing team across multiple brands and regions, with a focus on driving growth and brand equity
- Balancing strategic planning and hands-on execution, with a need to prioritize time and resources effectively
- Adapting to a fast-paced, dynamic work environment with a strong focus on innovation and continuous improvement
- Navigating a matrix organization and collaborating with regional and functional leaders to drive alignment and results
ASSUMPTION: The VP of Marketing role at HousingAnywhere Group presents a unique set of challenges and opportunities, requiring a well-rounded marketing leader with experience in international marketing, team management, and strategic planning.
📈 Similar Roles Comparison
- Compared to other VP of Marketing roles, this position offers a unique opportunity to lead the marketing function across multiple brands and regions, with a strong focus on growth and innovation
- In the proptech industry, this role stands out for its focus on mid-term rental platforms for students and young professionals, with a strong emphasis on user experience and customer-centric design
- Career path-wise, this role provides an opportunity for a marketing leader to grow into a more senior role or take on additional responsibilities as the company continues to expand
ASSUMPTION: The VP of Marketing role at HousingAnywhere Group offers a unique combination of challenges, opportunities, and growth potential, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive user acquisition and brand equity across HousingAnywhere, Studapart, and Kamernet
- Implementing a CRM system to improve tenant and landlord activation, engagement, and retention, with a focus on data-driven decision-making and continuous optimization
- Launching a new feature or product, with a focus on defining the value proposition, developing launch plans, and driving adoption and usage
ASSUMPTION: These sample projects are designed to highlight the strategic, hands-on, and team leadership aspects of the VP of Marketing role at HousingAnywhere Group.
❓ Key Questions to Ask During Interview
- How does HousingAnywhere Group support the professional development and growth of its marketing team members?
- What are the key priorities for the VP of Marketing in the first 90 days, and how will the role evolve over time?
- How does HousingAnywhere Group foster a culture of innovation and continuous improvement, and how does the VP of Marketing play a role in driving this culture?
- What are the key challenges facing the marketing team, and how can the VP of Marketing address these challenges to drive growth and success?
- How does HousingAnywhere Group measure the success of its marketing efforts, and how does the VP of Marketing contribute to these metrics?
ASSUMPTION: These key questions are designed to help the candidate understand the role, the company, and the team dynamics, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing leadership experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and cultural fit
- If selected for an interview, be prepared to discuss your approach to marketing strategy, team management, and driving growth in a dynamic, international context
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
