VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Flosum

🔹 Location: San Ramon, California, United States

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive demand generation strategy to drive lead acquisition and revenue growth
• Overseeing multi-channel marketing campaigns and optimizing lead nurturing programs to improve conversion rates
• Partnering with sales leadership to ensure lead qualification, scoring, and handoff processes are optimized for conversion and revenue impact
• Managing demand generation budgets efficiently, ensuring high ROI across all marketing programs and initiatives
• Building, mentoring, and scaling a high-performing demand generation team to execute world-class marketing programs

ASSUMPTION: This role requires a strategic marketing leader with a strong focus on demand generation to drive revenue growth and market expansion. The ideal candidate will have a proven track record of driving measurable revenue growth through multi-channel marketing strategies in a high-growth SaaS, technology, or B2B industry.

📋 Key Responsibilities

✅ Developing and executing a comprehensive demand generation strategy to drive lead acquisition, pipeline growth, and revenue

✅ Overseeing multi-channel marketing campaigns, including digital marketing, email marketing, paid media, SEO, events, and ABM (Account-Based Marketing)

✅ Optimizing lead nurturing programs, leveraging marketing automation, CRM, and data analytics to improve conversion rates

✅ Partnering with sales leadership to ensure lead qualification, scoring, and handoff processes are optimized for conversion and revenue impact

✅ Owning key demand generation metrics, including CAC, CPL, pipeline velocity, and attribution modeling, to measure and improve marketing performance

✅ Building, mentoring, and scaling a high-performing demand generation team to execute world-class marketing programs

✅ Leveraging data, analytics, and customer insights to refine targeting, messaging, and campaign effectiveness

✅ Optimizing and managing the marketing tech stack, including CRM, automation platforms, and digital tools to enhance demand generation efforts

✅ Managing demand generation budgets efficiently, ensuring high ROI across all marketing programs and initiatives

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on the company's needs and the successful candidate's strengths.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B marketing with a strong emphasis on demand generation, growth marketing, or performance marketing

Required Skills:

• Proven track record of driving measurable revenue growth through multi-channel marketing strategies
• Deep understanding of lead generation, inbound & outbound marketing, marketing automation, and sales funnel optimization
• Strong knowledge of marketing technology (HubSpot, Marketo, Pardot, Salesforce, Google Analytics, etc.) and how to use data for performance optimization
• Excellent analytical skills with the ability to translate data into actionable strategies
• Strong leadership and team-building experience with the ability to mentor and scale a marketing team
• Exceptional communication skills and ability to collaborate across departments

Preferred Skills:

• Experience working in high-growth SaaS, technology, or B2B industries
• Familiarity with Salesforce and related technologies

ASSUMPTION: The required qualifications listed above are based on the provided job description. However, the company may consider candidates with equivalent experience or transferable skills.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in the Bay Area)

Benefits:

• Competitive Compensation Package
• Health Benefits including Vision and Dental
• 401(k)
• Unlimited Flex Time Off Plan + All Major U.S. holidays
• Flexible Work Hours
• Remote Work Location
• Phone / Internet Monthly Capped Reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role with 10+ years of experience in the Bay Area. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2013

Company Description:

• Flosum is a leading provider of end-to-end secure DevSecOps, data backup, recovery and archival, data protection and security automation, right out of the box
• Flosum is simple to setup and use right away — Salesforce developers, release managers, salesforce admin, business analysts and more are instantly productive on their platforms
• Flosum lives in Salesforce, takes mere minutes to setup, is software agnostic, requires no code skills (but can play nice with GIT), has simple drag and drop UI, is flexible and elastic, is 100% compliant and secure, is approved for government, pharma, healthcare and finance and saves your team invaluable time and money

Company Specialties:

• Continuous Integration
• Application Lifecycle Managment
• Change and Release Management
• Compliant and Security
• ALM
• DevOps
• Salesforce
• Developers and Engineers
• Rapid Deployment
• Native
• Agnostic
• Open Source
• Github
• JIRA
• Agile
• Citizen Developer
• DevSecOps
• DevOps Software
• Backup Software
• Continuous Integration (CI) Software
• and salesforce devops

Company Website: http://www.flosum.com

ASSUMPTION: Flosum is a technology company that focuses on providing end-to-end secure DevSecOps, data backup, recovery, and archival, data protection, and security automation. The company caters to various industries, including government, pharma, healthcare, and finance.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the CEO and is responsible for leading the marketing team and driving revenue growth

Work Arrangement: Remote (Solely)

Growth Opportunities:

• As the company grows, there may be opportunities for the successful candidate to expand their team and take on additional responsibilities
• The ideal candidate will have the opportunity to shape the company's marketing strategy and make a significant impact on its growth
• This role offers the chance to work in a dynamic, fast-paced environment with a focus on driving measurable results

ASSUMPTION: The growth opportunities for this role are primarily related to the company's growth and the successful candidate's ability to drive revenue and expand their team. However, the specific opportunities may evolve based on the company's needs and the successful candidate's strengths.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): San Ramon, California, United States

Geographic Context:

• The San Ramon area offers a mix of urban and suburban living with easy access to outdoor activities, shopping, and dining options
• The area is known for its high quality of life, excellent schools, and family-friendly neighborhoods
• The company's headquarters is located in Silicon Valley, CA, which is a major tech hub with numerous networking opportunities

Work Schedule: Full-time (40 hours per week) with flexible work hours

ASSUMPTION: The work environment for this role is primarily remote, with the opportunity for occasional in-person meetings or events. The geographic context of the San Ramon area offers a mix of urban and suburban living with easy access to outdoor activities, shopping, and dining options.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Interview with the CEO to discuss the role and the company's vision
• Interview with the marketing team to assess cultural fit and team dynamics
• Final interview with the CEO to discuss the candidate's fit for the role and the company's long-term goals

Key Assessment Areas:

• Strategic thinking and demand generation expertise
• Leadership and team-building skills
• Communication and collaboration skills
• Analytical skills and data-driven decision-making
• Alignment with the company's mission and values

Application Tips:

• Highlight your proven track record of driving measurable revenue growth through multi-channel marketing strategies
• Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, team-building, and problem-solving skills
• Research the company and its competitors to demonstrate your understanding of the market and the company's unique value proposition

ATS Keywords: Demand Generation, Campaign Management, Lead Nurturing, Sales Alignment, Marketing Analytics, Team Leadership, Market Insights, Technology Optimization, Budget Management, Data Analytics, Communication Skills, Collaboration, Performance Marketing, Inbound Marketing, Outbound Marketing, CRM Management

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership, and team-building skills, as well as their alignment with the company's mission and values. The application tips provided are intended to help candidates tailor their application materials and prepare for the interview process.

🛠️ Tools & Technologies

• HubSpot
• Marketo
• Pardot
• Salesforce
• Google Analytics
• CRM (Customer Relationship Management) software
• Marketing automation platforms
• Digital tools (e.g., email marketing, paid media, SEO, events, ABM)

ASSUMPTION: The tools and technologies listed above are based on the provided job description. However, the company may use additional or alternative tools and technologies depending on its specific needs and the successful candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Focus on driving measurable results
• Strong emphasis on teamwork and collaboration
• Opportunity for the successful candidate to shape the company's marketing strategy

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment with a focus on driving measurable results?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a proven track record of driving revenue growth through multi-channel marketing strategies?
• Are you able to work independently and manage multiple priorities effectively?
• Do you have strong leadership and team-building skills, with the ability to mentor and scale a marketing team?

ASSUMPTION: The cultural fit considerations for this role are focused on the company's values, work style, and the ideal candidate's skills and experiences. The self-assessment questions are designed to help candidates evaluate their fit for the role and the company's culture.

⚠️ Potential Challenges

• The role requires a strategic marketing leader with a strong focus on demand generation to drive revenue growth and market expansion in a competitive market
• The successful candidate will need to build and mentor a high-performing demand generation team to execute world-class marketing programs
• The role requires a strong understanding of marketing technology and how to use data for performance optimization
• The successful candidate will need to manage demand generation budgets efficiently, ensuring high ROI across all marketing programs and initiatives
• The role may require occasional travel for industry events, conferences, or client meetings

ASSUMPTION: The potential challenges for this role are related to the competitive market, the need to build and mentor a high-performing team, the requirement for a strong understanding of marketing technology, and the need to manage demand generation budgets efficiently. The successful candidate will need to be able to thrive in a dynamic, fast-paced environment and drive measurable results.

📈 Similar Roles Comparison

• This role is similar to a VP of Marketing or Growth Marketing role in a high-growth SaaS, technology, or B2B industry, with a focus on demand generation and driving revenue growth
• However, this role is unique in its focus on driving measurable results in a competitive market and the opportunity to shape the company's marketing strategy
• This role offers the chance to work in a dynamic, fast-paced environment with a strong emphasis on teamwork and collaboration

ASSUMPTION: The similar roles comparison for this role is focused on VP of Marketing or Growth Marketing roles in high-growth SaaS, technology, or B2B industries. However, this role is unique in its focus on driving measurable results in a competitive market and the opportunity to shape the company's marketing strategy.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy to drive lead acquisition and revenue growth
• Overseeing multi-channel marketing campaigns and optimizing lead nurturing programs to improve conversion rates

• Partnering with sales leadership to ensure lead qualification, scoring, and handoff processes are optimized for conversion and revenue impact
• Managing demand generation budgets efficiently, ensuring high ROI across all marketing programs and initiatives
• Building, mentoring, and scaling a high-performing demand generation team to execute world-class marketing programs

ASSUMPTION: The sample projects listed above are based on the provided job description. However, the specific projects and priorities may evolve based on the company's needs and the successful candidate's strengths.

❓ Key Questions to Ask During Interview

• What are the company's long-term goals for revenue growth and market expansion, and how does this role contribute to achieving those goals?
• How does the company measure the success of its demand generation efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to marketing technology, and how does this role fit into the company's overall tech stack strategy?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to remote work, and how does the company support its remote employees' productivity and engagement?

ASSUMPTION: The key questions to ask during the interview for this role are focused on understanding the company's long-term goals, demand generation strategy, marketing technology approach, team development, and remote work policies. The ideal candidate will use these questions to demonstrate their strategic thinking, leadership, and team-building skills, as well as their alignment with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, team-building, and problem-solving skills
• Research the company and its competitors to demonstrate your understanding of the market and the company's unique value proposition
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.