VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: OnePlan Solutions

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Shaping and driving OnePlan’s Go-to-Market strategy
• Building a high-performing, metrics-driven marketing function
• Positioning OnePlan as a category leader in strategic portfolio and work management
• Aligning marketing efforts with sales, product, and customer success teams
• Fostering a culture of collaboration and innovation

ASSUMPTION: This role requires a strategic leader who can set vision and lead execution while building the structure and scale to support rapid expansion in a high-growth environment.

📋 Key Responsibilities

✅ Lead the evolution of our Go-to-Market strategy, working closely with Sales and Customer Success to build full funnel campaigns, shape our narrative, and create demand across key customer segments.

✅ Strengthen OnePlan’s brand presence and category positioning through strong storytelling, messaging, and content.

✅ Own demand gen strategy and execution across multiple channels, with a focus on pipeline contribution, ROI, and revenue acceleration.

✅ Lead and grow a global team across product marketing, campaign execution, content, digital, and events.

✅ Set the standard for performance tracking using data to guide decision-making, optimize campaigns, and ensure strong CAC, LTV, attribution, and ROI outcomes.

✅ Partner closely with Product, Sales, and Customer Success to ensure alignment across the entire customer lifecycle.

ASSUMPTION: The ideal candidate will have proven success in scaling B2B SaaS companies and deep expertise in demand generation and performance marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B SaaS marketing, with at least 5 years in a leadership role

Required Skills:

• Proven success scaling B2B SaaS companies
• Deep expertise in demand generation, performance marketing, and full-funnel ownership
• Strong grasp of ABM and product-led growth strategies
• Demonstrated experience building and leading lean, high-performing marketing teams
• Hands-on operator who balances strategy with execution
• Data-first decision maker familiar with tools like Salesforce, HubSpot, Marketo, and Google Analytics
• Comfortable working in fast-paced, PE-backed environments with a resourceful and collaborative mindset
• A storyteller who knows how to build trust, create momentum, and rally teams around a shared vision
• Lead with clarity, humility, and a strong sense of accountability

Preferred Skills:

• Experience working with Microsoft, Jira, or Asana integration-heavy markets
• Fluency in French or other languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the company's global presence and the nature of the position.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 USD per year (Based on industry standards for VP of Marketing roles in B2B SaaS with 10+ years of experience)

Benefits:

• Health benefits
• Insurance options
• Employer RRSP and 401K matching programs

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2019 (Based on LinkedIn data)

Company Description:

• OnePlan specializes in creating AI-enabled solutions for strategic portfolio, financial, resource, and work management
• They help businesses bridge the gap between strategy and execution by offering features that boost business agility, streamline project management, and optimize resources
• OnePlan combines robust analytics with a platform that integrates seamlessly into tools businesses already know and trust

Company Specialties:

• Strategic Portfolio Management
• Work Management
• AI-Enabled Solutions

Company Website: oneplan.ai

ASSUMPTION: OnePlan Solutions is a privately-held company with headquarters in San Diego, California, and a remote-first work culture with team members across Canada, the United States, the UK, and India.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the CEO and oversees the marketing department

Work Arrangement: Remote solely, with the option to work from one of the company's offices if desired

Growth Opportunities:

• Potential to shape the company's marketing strategy and make a significant impact on its growth
• Opportunity to lead and develop a global marketing team
• Possibility to expand the role's scope as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as OnePlan Solutions is a rapidly growing company with a strong focus on innovation and expansion.

🌍 Location & Work Environment

Office Type: Remote-first with physical offices in San Diego, California

Office Location(s): One Civic Center Dr, 210, San Diego, CA 92069, US

Geographic Context:

• The role is remote and can be performed from anywhere in Canada
• OnePlan Solutions has a global presence, with team members across Canada, the United States, the UK, and India
• The company offers a flexible, remote-first work environment with a strong focus on collaboration and team building

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work from one of the company's offices if desired

ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance, while also providing opportunities for collaboration and team building with colleagues from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager (VP of Marketing)
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and vision
• Leadership and team-building skills
• Marketing expertise and industry knowledge
• Data-driven decision-making and analytical skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategy and how you would approach this role
• Research OnePlan Solutions and be ready to discuss why you are a good fit for the company's culture and values

ATS Keywords: B2B SaaS, Marketing Strategy, Demand Generation, Performance Marketing, Full-Funnel Ownership, ABM, Product-Led Growth, GTM Strategies, Team Leadership, Data-Driven Decision Making, Salesforce, HubSpot, Marketo, Google Analytics, Storytelling, Collaboration, Accountability

ASSUMPTION: OnePlan Solutions uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Marketo
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Jira, Trello)

ASSUMPTION: Familiarity with these tools and technologies is required for this role, as they are essential for marketing strategy development, execution, and analysis.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Accountability
• Integrity

Work Style:

• Remote and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in high-growth environments and enjoy the challenge of scaling a marketing function?
• Are you comfortable working remotely and collaborating with a global team?
• Do you have a strong sense of accountability and a track record of delivering meaningful results?

ASSUMPTION: OnePlan Solutions values candidates who are a strong cultural fit and align with the company's values and work style. Answering these self-assessment questions can help you determine if this role is the right fit for you.

⚠️ Potential Challenges

• Managing a global team with varying time zones and cultural backgrounds
• Balancing strategic thinking with day-to-day execution and tactical tasks
• Adapting to a rapidly changing market and competitive landscape
• Ensuring alignment and collaboration with cross-functional teams (Sales, Product, Customer Success)

ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and collaborative leader to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic portfolio and work management within the B2B SaaS industry
• Unlike other marketing roles, this position requires a strong understanding of integration-heavy markets (e.g., Microsoft, Jira, Asana)
• Career progression in this role could lead to senior leadership or executive positions within the company or other organizations in the industry

ASSUMPTION: While there may be similarities with other marketing roles, this position is unique in its focus on strategic portfolio and work management within the B2B SaaS industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and analysis to inform marketing strategy and positioning
• Building and optimizing marketing campaigns across multiple channels to drive pipeline and revenue growth

ASSUMPTION: These sample projects are representative of the types of initiatives you may work on in this role, but the specific projects and priorities may vary based on the company's needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as Sales and Product?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OnePlan Solutions support the growth and development of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking these questions can help you better understand the role, the company, and the team you would be joining, as well as demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work that demonstrate your marketing expertise and achievements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.