VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Narmi

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Building and scaling a multi-channel marketing department
• Hands-on involvement in demand generation, product, content, and brand marketing
• Developing strategic marketing initiatives to align with business objectives
• Mentoring and leading a high-performing marketing team

ASSUMPTION: The role requires a seasoned marketer with extensive B2B SaaS experience due to Narmi's complex product offerings and the executive level of the position, which entails significant strategic influence and leadership responsibilities.

📋 Key Responsibilities

✅ Develop, mentor, manage, and grow a world-class marketing department spanning product, content, brand design, events, demand generation, communications, and more.

✅ Build a brand that is seen as the most dominant and innovative player in the industry.

✅ Define company and product messaging for both external and internal consumption (sales enablement).

✅ Be responsible for meeting and measuring KPIs and quotas across the marketing department.

✅ Allocate, track, and optimize marketing budgets to achieve business objectives and maximize ROI.

✅ Translate goals into effective integrated marketing strategies and campaigns for key product lines and buyer personas.

✅ Influence development of marketing organization career paths, succession plans, and employee success strategies.

ASSUMPTION: This position is designed for a dynamic leader capable of driving significant growth and embodying the strategic vision of Narmi, necessitating a detailed understanding of marketing's impact on corporate performance.

🎯 Required Qualifications

Education: Not specified, however, a degree in Marketing, Business Administration, or a related field is likely preferred.

Experience: 8+ years at a top-tier B2B SaaS company; 3+ years managing a marketing department.

Required Skills:

• Demand Generation
• Product Marketing
• Content Marketing
• Brand Marketing
• Budget Management and KPI Benchmarking

Preferred Skills:

• Experience in branding and positioning within a competitive landscape
• Prior FinTech experience

ASSUMPTION: The preferred skills indicate a desire for candidates familiar with competitive market dynamics and financial technologies, reflecting Narmi's niche as a fintech SaaS provider.

💰 Compensation & Benefits

Salary Range: $225,000 - $260,000 annually, plus equity option grants and performance-based bonuses.

Benefits:

• Equity Option Grant
• Annual Variable Compensation Plan
• Full Benefits Package

Working Hours: 40 hours per week

ASSUMPTION: The salary and compensation reflect market competitiveness for executive roles within tech and financial services, accounting for the candidate’s experience and NYC’s cost of living.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services with a focus on digital banking solutions

Company Size: 51-200 employees - indicating a medium-sized company with a capability for growth and adaptability

Founded: 2016 - relatively young, innovative company

Company Description:

• Focuses on innovative digital banking solutions
• Experience significant increases in customer and product engagement
• Recognized as a leader in digital experience by renowned platforms

Company Specialties: Digital banking platforms, SaaS integration with core systems

Company Website: https://www.narmi.com/

ASSUMPTION: The market positioning of Narmi suggests a strong growth trajectory with an emphasis on cutting-edge technology facilitates strategic career opportunities for potential employees.

📊 Role Analysis

Career Level: Executive level requiring strategic oversight and leadership

Reporting Structure: Likely reports directly to the CEO or another top C-level executive in the company, given the VP status.

Work Arrangement: Flexible with potential remote work options, reflecting industry trends towards flexibility.

Growth Opportunities:

• Potential to influence company-wide strategic initiatives
• Opportunities to innovate and establish new market-leading practices
• Pathway to senior C-level positions through demonstrated success

ASSUMPTION: The significant responsibilities and growth potential imply that the role is best suited for a driven, strategic thinker who values innovation and leadership.

🌍 Location & Work Environment

Office Type: Modern corporate office with a focus on collaborative workspaces

Office Location(s): 3 E 28th St, Floor 12, New York, NY 10016

Geographic Context:

• Located in a major financial hub with numerous networking opportunities
• Access to a diverse talent pool and resources
• New York's dynamic environment conducive to innovation

Work Schedule: Regular business hours; potential for work-life balance support

ASSUMPTION: Given the company's location in New York, a highly competitive and fast-paced work environment is likely, with opportunities for extensive networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone interview with HR
• Technical and behavioral interviews with the marketing and leadership teams

Key Assessment Areas:

• Leadership and strategic thinking
• Marketing expertise and innovation
• Team management and collaboration skills

Application Tips:

• Highlight relevant SaaS or FinTech experience
• Showcase leadership experiences and strategic projects
• Emphasize successful brand marketing initiatives

ATS Keywords: VP of Marketing, SaaS, Demand Generation, Product Marketing, Brand Development, Team Leadership

ASSUMPTION: The multi-stage process highlights a focus on ensuring a strong fit with company culture and strategic vision, emphasizing leadership and innovative capabilities.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot
• Microsoft Office Suite (Excel, PowerPoint, Word)

ASSUMPTION: Command of marketing analytics platforms and project management tools is essential to effectively lead the marketing team’s data-driven strategies within a competitive market.

👔 Cultural Fit Considerations

Company Values:

• Innovation and agility in digital solutions
• Commitment to customer excellence and digital transformation
• Diversity, equity, and inclusion in all aspects of operation

Work Style:

• Collaborative and fast-paced decision making
• Focus on strategic growth and team development
• Proactive problem-solving and flexibility

Self-Assessment Questions:

• Can I lead a team to excel in fast-paced environments?
• Do I have a track record of successful strategic marketing campaigns?
• Am I willing to innovate and adapt to industry changes?

ASSUMPTION: Candidates aligning with Narmi’s innovation-driven culture and proactive work style will be better positioned to succeed and grow within the company.

⚠️ Potential Challenges

• Balancing innovation with scalability in marketing strategies
• Navigating changes within the evolving FinTech landscape
• Building cohesive team dynamics amidst scale-up challenges
• Meeting high-performance benchmarks in a demanding role

ASSUMPTION: The challenges suggest that the ideal candidate is a strategic visionary with resilience and adaptability, vital for overcoming industry-specific demands and fostering a thriving team environment.

📈 Similar Roles Comparison

• Comparable VP roles in tech require similar strategic oversight and market insight
• FinTech sector roles often emphasize digital transformation and user experience
• VP in B2B SaaS positioned for market leadership in brand innovation

ASSUMPTION: The context provided by similar roles signifies the necessity for expertise in SaaS implementations within financially driven industries, positioning candidates for competitive advantage and strategic impact.

📝 Sample Projects

• Developing an end-to-end marketing strategy for a new product launch
• Leading a brand repositioning initiative to enhance market perception
• Designing data-driven campaigns to boost demand generation

ASSUMPTION: Sample projects reflect the high level of strategic thinking and creativity expected from the VP of Marketing, aligning with Narmi’s goal to lead the industry in innovative marketing practices.

❓ Key Questions to Ask During Interview

• What are Narmi’s current market challenges and how can the marketing team address them?
• How does Narmi define success for this role?
• What are the expectations regarding team leadership and development?
• How does Narmi balance innovation with customer experience focus?
• What is the vision for the marketing department in the next 5 years?

ASSUMPTION: These questions aim to provide insight into Narmi’s strategic objectives and company culture, indicating candidate preparedness and keen interest in aligning with organizational values and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a digital portfolio of past projects or case studies
• Ensure your resume highlights relevant experience and achievements
• Tailor your cover letter to demonstrate alignment with Narmi’s strategic objectives
• Prepare for potential virtual or in-person interviews with team members

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.