VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: AchieveIt

🔹 Location: Remote - East or Central U.S. preferred (Atlanta, GA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing leadership to drive revenue growth
• Full-funnel marketing strategy, from brand awareness to customer engagement
• Cross-functional collaboration with Sales, Customer Engagement, and Product teams
• Team development and culture building
• Market and customer intelligence to inform strategy and messaging

ASSUMPTION: This role requires a well-rounded leader who can balance strategic oversight with hands-on execution in a fast-paced, entrepreneurial environment.

📋 Key Responsibilities

✅ Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement

✅ Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value

✅ Serve as the internal and external voice of the AchieveIt brand—ensuring messaging is compelling, differentiated, and consistent across all channels

✅ Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline

✅ Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution

✅ Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization

✅ Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight

✅ Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more

✅ Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact

✅ Own the company’s brand strategy, visual identity, and messaging architecture

✅ Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies

✅ Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership

✅ Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand

✅ Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability

✅ Establish scalable systems and processes to support growth and efficiency across the function

✅ Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging

✅ Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning

✅ Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or similar experience preferred

Experience: 7+ years of progressive marketing leadership experience, including experience at a B2B SaaS company; startup-to-scale experience preferred

Required Skills:

• Proven track record of building and scaling marketing functions that deliver measurable pipeline and revenue growth in B2B and B2G markets
• Deep expertise in demand generation and digital marketing with technical fluency in marketing technologies (e.g., CMS, web analytics, SEO, Salesforce, Pardot)
• Strong experience in product marketing, messaging development, and competitive positioning
• Skilled at managing and growing teams, budgets, and agency/vendor relationships
• Knowledge of the strategic planning and strategy execution market is preferred

Preferred Skills:

• Experience in enterprise and government marketing; skilled in complex buying cycles and stakeholder alignment
• Metrics-driven decision-maker; uses KPIs, attribution, and insights to prioritize and maximize ROI
• Builds trusted, cross-functional partnerships across Sales, Product, RevOps to align GTM efforts and accelerate results
• Inspires and grows high-performing teams through vision, accountability, and mentorship

ASSUMPTION: Candidates should have a strong background in demand generation, digital marketing, and team management, with a proven track record of driving revenue growth in a B2B SaaS environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Based on industry standards for a VP of Marketing role in a mid-sized SaaS company with 10+ years of experience)

Benefits:

• 100% Work From Home
• Great Hardware
• Competitive Salary
• 15 Vacation Days
• Up To 36 Paid Holidays
• Unlimited Sick Days
• 401K With Matching
• Medical Insurance
• Vision Insurance
• Life Insurance
• Dental Insurance
• Short-Term Disability Insurance
• Long-Term Disability Insurance
• Community Events

Working Hours: 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role in a mid-sized SaaS company with 10+ years of experience. Benefits are consistent with those offered by similar companies in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically in strategic planning and execution management

Company Size: 11-50 employees - AchieveIt is a growing SaaS company with an ambitious mission to help organizations achieve their most important goals, faster.

Founded: 2010 - AchieveIt has been empowering organizations to execute their most critical initiatives with confidence for over a decade.

Company Description:

• AchieveIt is the Integrated Plan Management solution plan leaders turn to when they want to get things done.
• Their platform is designed to align teams, simplify processes, and drive outcomes that matter.
• They believe that great things aren’t achieved by waiting around and that success for their company and customers is not achieved alone.

Company Specialties:

• Business planning
• Project management
• Execution management
• Collaboration
• Performance management
• Goal setting
• KPIs
• OKRs
• Strategic execution
• Plan execution
• Strategic planning
• Execution excellence
• Business transformation
• Integrated plan management
• Integrated plans
• And integrated planning

Company Website: https://www.achieveit.com

ASSUMPTION: AchieveIt is a well-established company in the strategic planning and execution management space, with a strong focus on customer success and innovation.

📊 Role Analysis

Career Level: Executive - This role reports directly to the Chief Revenue Officer and is responsible for leading the marketing organization and driving revenue growth.

Reporting Structure: The VP of Marketing will oversee the demand generation, product marketing, content, and brand teams, as well as collaborate with cross-functional teams such as Sales, Customer Engagement, and Product.

Work Arrangement: Remote Solely - AchieveIt offers a 100% remote work environment, with in-person team collaboration days once in a quarter.

Growth Opportunities:

• As AchieveIt continues to grow, there will be opportunities for the VP of Marketing to expand their team and take on additional responsibilities.
• This role offers the chance to work closely with executive leadership and influence the company's growth trajectory.
• The VP of Marketing will have the opportunity to develop and mentor a high-performing marketing team, fostering a collaborative and innovative culture.

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement, as AchieveIt continues to expand its market presence and customer base.

🌍 Location & Work Environment

Office Type: Remote - AchieveIt offers a 100% remote work environment, with in-person team collaboration days once in a quarter.

Office Location(s): Atlanta, GA - AchieveIt's headquarters is located in Atlanta, GA, but employees are not required to be based in the area.

Geographic Context:

• Atlanta, GA - AchieveIt's headquarters is located in Atlanta, GA, which is known for its vibrant tech industry and diverse cultural scene.
• Remote Work - AchieveIt offers a remote work environment, allowing employees to work from anywhere with a reliable internet connection.
• East or Central U.S. - The company prefers candidates based in the East or Central U.S. time zones to facilitate collaboration and communication.

Work Schedule: Full-Time - AchieveIt offers a full-time work schedule, with flexible hours to accommodate employees' personal needs and preferences.

ASSUMPTION: AchieveIt's remote work environment offers employees the flexibility to balance their personal and professional lives, while still fostering a collaborative and innovative work culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the Chief Revenue Officer and other members of the leadership team
• Case study or project presentation to showcase marketing strategy and execution skills
• Final interview with the CEO

Key Assessment Areas:

• Strategic marketing leadership and vision
• Data-driven decision-making and analytical skills
• Team management and cultural fit
• Marketing technology proficiency
• Alignment with AchieveIt's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Be prepared to discuss your marketing strategy and approach to driving revenue growth
• Showcase your ability to work collaboratively and lead cross-functional teams
• Demonstrate your understanding of AchieveIt's platform and market position

ATS Keywords: Strategic Marketing, Revenue Growth, Demand Generation, Digital Marketing, Product Marketing, Brand Management, Team Leadership, Cross-Functional Collaboration, Data-Driven Decision Making, Marketing Technology

ASSUMPTION: AchieveIt's interview process is designed to assess candidates' strategic marketing leadership, data-driven decision-making, team management, and cultural fit, with a focus on driving revenue growth and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Pardot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Content creation and management tools (e.g., WordPress, HubSpot)

ASSUMPTION: AchieveIt uses a variety of marketing automation, CRM, SEO, social media management, analytics, project management, and content creation tools to streamline marketing processes and drive revenue growth.

👔 Cultural Fit Considerations

Company Values:

• An Achiever starts - We believe great things aren’t achieved by waiting around
• An Achiever adapts - We thrive on change
• An Achiever serves - We believe that success for our company and customers is not achieved alone
• An Achiever delivers - We are committed to delivering results

Work Style:

• Collaborative - AchieveIt fosters a collaborative work environment that values input from all departments
• Innovative - The company encourages innovation and creative problem-solving to achieve its ambitious goals
• Data-driven - AchieveIt uses data and analytics to inform strategy and decision-making
• Growth-oriented - The company is focused on driving revenue growth and expanding its market presence

Self-Assessment Questions:

• Do you thrive in a fast-paced, entrepreneurial environment that requires both strategic oversight and hands-on execution?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have a proven track record of driving revenue growth and building high-performing marketing teams?
• Are you passionate about AchieveIt's mission to empower organizations to achieve their most critical initiatives with confidence?

ASSUMPTION: AchieveIt values candidates who are strategic, data-driven, collaborative, innovative, and growth-oriented, with a strong commitment to delivering results and driving revenue growth.

⚠️ Potential Challenges

• Balancing strategic oversight with hands-on execution in a fast-paced, entrepreneurial environment
• Managing and growing a high-performing marketing team remotely
• Driving revenue growth in a competitive market with limited brand awareness
• Aligning marketing goals and strategies with cross-functional teams, including Sales, Customer Engagement, and Product
• Adapting to change and pivoting strategies as market conditions and customer needs evolve

ASSUMPTION: AchieveIt's fast-paced, entrepreneurial environment requires candidates to be adaptable, strategic, and data-driven, with strong team management and communication skills.

📈 Similar Roles Comparison

• VP of Marketing at a mid-sized SaaS company vs. a startup - This role offers the opportunity to lead a high-performing marketing organization and drive revenue growth in a well-established company with a strong focus on innovation and customer success
• Industry-specific context - AchieveIt operates in the strategic planning and execution management space, which requires a deep understanding of the market and customer needs
• Career path comparison - This role offers significant growth potential, both in terms of personal development and career advancement, as AchieveIt continues to expand its market presence and customer base

ASSUMPTION: AchieveIt's VP of Marketing role offers a unique blend of strategic leadership, hands-on execution, and team management, with a strong focus on driving revenue growth and expanding the company's market presence.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, positioning, messaging, and campaign development
• Conducting a comprehensive audit of AchieveIt's marketing technology stack and implementing improvements to streamline processes and drive revenue growth
• Leading a team to create and execute a content marketing strategy that reinforces AchieveIt's thought leadership and drives customer engagement

ASSUMPTION: AchieveIt's VP of Marketing role offers a wide range of projects and initiatives, from strategic planning and execution to hands-on campaign development and management.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing organization, and how can I help address them?
• How does AchieveIt measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What are the company's plans for growth and expansion, and how can the marketing organization support these initiatives?
• How does AchieveIt foster a collaborative and innovative work environment, and what opportunities are there for me to contribute to this culture?
• What are the most important qualities and skills you're looking for in a VP of Marketing, and how do you see this role evolving over time?

ASSUMPTION: AchieveIt's interview process is designed to assess candidates' strategic marketing leadership, data-driven decision-making, team management, and cultural fit, with a focus on driving revenue growth and alignment with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through https://www.achieveit.com/careers
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on driving revenue growth and building high-performing teams
• Prepare for your interviews by researching AchieveIt's platform, market position, and company culture, and be ready to discuss your marketing strategy and approach
• If selected for a final interview, be prepared to present a case study or project that showcases your marketing strategy and execution skills
• Follow up with the hiring manager within 48 hours after your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.