VP of Marketing - B2B / B2G SaaS | Strategy Execution Software | GovTech

📌 Core Information

🔹 Job Title: VP of Marketing - B2B / B2G SaaS | Strategy Execution Software | GovTech

🔹 Company: AchieveIt

🔹 Location: Remote - Southeast or Central U.S. (preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Southeast or Central U.S. preferred)

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing leadership to drive scalable revenue growth
• Full-funnel marketing strategy, from brand awareness to customer engagement
• Cross-functional collaboration with Sales, Customer Engagement, and Product teams
• Team development and culture building
• Market and customer intelligence to inform strategy and messaging

ASSUMPTION: This role requires a well-rounded leader who can balance strategic oversight with hands-on execution in a fast-paced, entrepreneurial environment.

📋 Key Responsibilities

✅ Strategic Marketing Leadership: Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement. Align marketing goals with company objectives and serve as the internal and external voice of the AchieveIt brand.

✅ Revenue & Growth Marketing: Build and lead demand generation strategies, optimize campaign effectiveness, and drive NRR through personalized communications. Expand Field Marketing presence and execute a scalable Partner Marketing strategy.

✅ Brand, Content, & Product Marketing: Own the company’s brand strategy, lead product marketing efforts, and build compelling content programs that support each stage of the buyer journey.

✅ Team Development & Culture: Hire, mentor, and inspire a high-performing marketing team. Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability.

✅ Market & Customer Intelligence: Stay ahead of market trends, competitive landscape, and customer needs. Implement voice-of-customer programs and support pricing, packaging, and segmentation strategies.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a leader who can adapt and thrive in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or similar experience preferred.

Experience: 7+ years of progressive marketing leadership experience, including experience at a B2B SaaS company; startup-to-scale experience preferred.

Required Skills:

• Proven track record of building and scaling marketing functions that deliver measurable pipeline and revenue growth in B2B and B2G markets
• Deep expertise in demand generation and digital marketing with technical fluency in marketing technologies
• Strong experience in product marketing, messaging development, and competitive positioning
• Skilled at managing and growing teams, budgets, and agency/vendor relationships
• Knowledge of the strategic planning and strategy execution market is preferred

Preferred Skills:

• Experience in enterprise and government marketing
• Strong product marketing foundation with experience in GovTech
• Metrics-driven decision-making with a focus on ROI and CAC optimization

ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS marketing, with a focus on driving revenue growth and scaling marketing functions.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 (Based on industry standards for a VP of Marketing role in a growing SaaS company with 11-50 employees)

Benefits:

• 100% work from home (in-person team collaboration days once in a quarter)
• Great hardware
• Competitive salary
• 15 vacation days (5 additional days at two years of service)
• Up to 36 paid holidays
• Unlimited sick days
• 401K (with matching), Medical, Vision, Life and Dental insurance
• Short- and long-term disability insurance
• Community events

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role in a growing SaaS company with 11-50 employees. The benefits package is comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on strategy execution software for B2B and GovTech markets

Company Size: 11-50 employees, which means a mid-sized company with a growing marketing team and a focus on collaboration and innovation

Founded: 2010, with a history of steady growth and a strong focus on customer success

Company Description:

• Empowers organizations to execute their most critical initiatives with confidence
• Platform designed to align teams, simplify processes, and drive outcomes that matter
• Mission: to help organizations achieve their most important goals, faster

Company Specialties:

• Business planning
• Project management
• Execution management
• Collaboration
• Performance management
• Goal setting
• KPIs
• OKRs
• Strategic execution
• Plan execution
• Strategic planning
• Operational excellence
• Business transformation
• Integrated plan management
• Integrated plans
• Integrated planning

Company Website: https://www.achieveit.com

ASSUMPTION: AchieveIt is a growing SaaS company with a strong focus on customer success and a commitment to helping organizations achieve their most important goals.

📊 Role Analysis

Career Level: Executive, reporting directly to the Chief Revenue Officer

Reporting Structure: Oversees the marketing team, with potential for additional team members as the company grows

Work Arrangement: Remote, with a preference for candidates in the Southeast or Central U.S. for better time zone alignment with the team and customers

Growth Opportunities:

• As AchieveIt continues to grow, there will be opportunities for the VP of Marketing to expand their team and take on additional responsibilities
• With a strong performance track record, the VP of Marketing may have the opportunity to advance to a Chief Marketing Officer role or other executive leadership positions
• AchieveIt's focus on customer success and growth provides ample opportunities for professional development and career advancement

ASSUMPTION: This role offers significant growth opportunities as AchieveIt continues to expand its customer base and market presence.

🌍 Location & Work Environment

Office Type: Remote, with occasional in-person team collaboration days

Office Location(s): Atlanta, GA (headquarters)

Geographic Context:

• The Southeast and Central U.S. regions have a large concentration of AchieveIt's target customers, making these areas preferable for better time zone alignment and customer support
• AchieveIt's remote work policy allows for flexibility in work hours and location, enabling a better work-life balance
• The company's focus on collaboration and innovation creates a dynamic and engaging work environment

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: AchieveIt's remote work policy and focus on collaboration create a flexible and engaging work environment that supports a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and qualifications
• In-depth interview with the Chief Revenue Officer and other members of the leadership team to assess strategic fit and cultural alignment
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss company vision and long-term growth plans

Key Assessment Areas:

• Strategic thinking and planning
• Marketing expertise and experience
• Leadership and team management skills
• Cultural fit and alignment with AchieveIt's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing, with a focus on driving revenue growth and scaling marketing functions
• Prepare for behavioral interview questions that focus on your experience with strategic planning, marketing execution, and team leadership
• Be ready to discuss your approach to data-driven decision-making and metrics-based marketing strategies
• Research AchieveIt's company culture and values to ensure a strong fit and alignment with your personal work style

ATS Keywords: B2B SaaS, marketing leadership, revenue growth, demand generation, digital marketing, product marketing, brand strategy, team development, market intelligence, data analysis, customer engagement, sales collaboration, performance marketing, campaign optimization, stakeholder alignment, metrics-driven decision making, innovation

ASSUMPTION: AchieveIt's interview process is designed to assess strategic fit, cultural alignment, and marketing expertise, with a focus on finding the ideal candidate for this critical leadership role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Pardot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: AchieveIt uses a range of marketing technologies to support its marketing efforts and drive revenue growth.

👔 Cultural Fit Considerations

Company Values:

• An Achiever starts. We believe great things aren’t achieved by waiting around.
• An Achiever adapts. We thrive on change.
• An Achiever serves. We believe that success for our company and customers is not achieved alone.
• An Achiever delivers. We are committed to delivering results.

Work Style:

• Collaborative and innovative, with a focus on experimentation, learning, and accountability
• Data-driven and metrics-focused, with a commitment to continuous improvement
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities
• Customer-centric, with a strong focus on customer success and satisfaction

Self-Assessment Questions:

• How do you approach strategic planning and execution in a dynamic, fast-paced environment?
• Can you provide an example of a time when you had to adapt your marketing strategy to respond to changing market conditions or customer needs?
• How do you foster a collaborative and innovative work environment that encourages experimentation and learning?
• How do you balance strategic oversight with hands-on execution to drive marketing results?

ASSUMPTION: AchieveIt's company culture is collaborative, innovative, and data-driven, with a strong focus on customer success and a commitment to delivering results.

⚠️ Potential Challenges

• Balancing strategic oversight with hands-on execution in a fast-paced, entrepreneurial environment
• Managing and growing a marketing team in a dynamic, growing company
• Adapting marketing strategies to respond to changing market conditions and customer needs
• Ensuring alignment with cross-functional teams, including Sales, Customer Engagement, and Product
• Driving revenue growth and scaling marketing functions in a competitive B2B and GovTech market

ASSUMPTION: This role presents unique challenges and opportunities for a marketing leader with a strong background in B2B SaaS marketing and a proven track record of driving revenue growth and scaling marketing functions.

📈 Similar Roles Comparison

• Unlike other VP of Marketing roles, this position requires a strong background in B2B SaaS marketing, with a focus on driving revenue growth and scaling marketing functions in a growing SaaS company
• AchieveIt's focus on strategy execution software for B2B and GovTech markets sets it apart from other SaaS companies, presenting unique opportunities and challenges for the VP of Marketing
• Career path comparison: This role offers significant growth opportunities as AchieveIt continues to expand its customer base and market presence, with the potential for advancement to a Chief Marketing Officer role or other executive leadership positions

ASSUMPTION: This VP of Marketing role is unique in its focus on B2B and GovTech markets, requiring a marketing leader with a strong background in B2B SaaS marketing and a proven track record of driving revenue growth and scaling marketing functions.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the B2B or GovTech market
• Conducting market research and competitive analysis to inform strategic planning and positioning
• Building and optimizing a high-performing demand generation engine, with a focus on ROI and CAC optimization
• Creating and executing a content marketing strategy that supports each stage of the buyer journey and reinforces AchieveIt's thought leadership

ASSUMPTION: These sample projects are designed to showcase the strategic, data-driven, and hands-on nature of the VP of Marketing role at AchieveIt.

❓ Key Questions to Ask During Interview

• How does AchieveIt approach strategic planning and execution in the B2B and GovTech markets?
• Can you describe the team structure and dynamics within the marketing department, and how the VP of Marketing will collaborate with other teams?
• How does AchieveIt foster a culture of innovation and experimentation, and how will the VP of Marketing contribute to this culture?
• What are the key growth opportunities for the VP of Marketing, and how does AchieveIt support the professional development of its employees?
• How does AchieveIt measure the success of its marketing efforts, and how will the VP of Marketing be held accountable for driving revenue growth and other key performance indicators?

ASSUMPTION: These key questions are designed to help the candidate assess the strategic fit, cultural alignment, and growth opportunities of the VP of Marketing role at AchieveIt.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing, with a focus on driving revenue growth and scaling marketing functions
• Prepare for behavioral interview questions that focus on your experience with strategic planning, marketing execution, and team leadership
• Research AchieveIt's company culture and values to ensure a strong fit and alignment with your personal work style
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.