VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Teramind

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing team with a focus on lead generation
• Developing and executing innovative marketing strategies
• Managing and mentoring a team of marketing professionals
• Collaborating with sales to optimize the lead-to-customer journey
• Working in a global, distributed team environment

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive growth and achieve ambitious targets.

📋 Key Responsibilities

✅ Develop and execute marketing strategies focused on lead generation and conversion

✅ Oversee the creation of compelling content and campaigns that capture attention and drive qualified leads

✅ Establish clear KPIs and metrics to track lead generation performance across all channels

✅ Collaborate with Sales to ensure seamless lead handoff and optimize the lead-to-customer journey

✅ Manage and mentor a team of marketing professionals, fostering creativity and results-oriented execution

✅ Pivot quickly, experiment, and stay ahead of marketing trends

ASSUMPTION: This role requires a balance of creative and analytical thinking, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of progressive marketing leadership experience with proven lead generation results. At least 2 years of people management experience.

Required Skills:

• Strong creative vision and ability to translate that vision into actionable marketing initiatives
• Data-driven mindset with experience using analytics and AI to optimize marketing performance
• Excellent communication skills and ability to inspire team members toward a common goal
• Experience with marketing automation, CRM systems, and digital marketing channels
• Intermediate+ level of HubSpot experience
• Willingness to align working hours with US time zones
• Advanced/bilingual English level

Preferred Skills:

• History of implementing innovative lead generation strategies that yielded measurable results
• Ability to balance creative thinking with analytical decision-making
• Proven success in motivating teams to exceed targets and continuous improvement
• Experience within a startup or just post-startup environment
• Taking companies from $50 million to $200 million ARR

ASSUMPTION: While the role requires a significant amount of experience, candidates with exceptional skills and a strong track record may be considered even if they do not meet the exact experience level.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (Based on industry standards for a VP of Marketing role with 10+ years of experience in a remote, global setting)

Benefits:

• Competitive salary with a focus on a global market
• Career-growth opportunities
• Flexible Time Off and Paid Time Off benefits
• Ongoing training and development opportunities

Working Hours: Full-time, with a willingness to align working hours with US time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically User Behavior Analytics and Insider Risk Mitigation

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2014, with a history of innovation and evolution in the behavior analytics industry

Company Description:

• Teramind is the leading provider of insider threat management, data loss prevention, and UEBA software
• Solves for the most elusive factor in modern industry: the human element
• Empowers organizations to transform internal security and efficiency through powerful data collection and visualizations

Company Specialties:

• Activity Monitoring
• Audit and Forensics
• Business Intelligence (BI) Reports
• Compliance Management
• DLP Technology
• Employee Monitoring Software
• Insider Threat Detection
• Policy and Rule Engine
• Privileged Access Management
• Privileged User Monitoring
• Productivity Optimization
• Project Management
• Real-Time Employee Tracking
• Remote User Monitoring
• Third Party Vendor Management
• Time Tracking
• User Activity Monitoring
• User Behavior Analytics
• Vendor Management
• Workforce Productivity Monitoring

Company Website: https://www.teramind.co

ASSUMPTION: Teramind's focus on the human element and remote work culture may appeal to candidates who value independent thought, creativity, and global collaboration.

📊 Role Analysis

Career Level: Executive, reporting directly to the CEO or another C-level executive

Reporting Structure: This role is expected to manage a team of marketing professionals, with potential for further expansion

Work Arrangement: Fully remote, with a willingness to align working hours with US time zones

Growth Opportunities:

• Expanding the marketing team and taking on additional responsibilities as the company grows
• Potential for career progression into a Chief Marketing Officer role or other executive positions
• Opportunities to work on innovative projects and drive significant business impact

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Canada, with a remote team spread across various time zones
• Opportunity to work with a global, distributed team
• Flexibility to work from anywhere in Canada

Work Schedule: Full-time, with a willingness to align working hours with US time zones

ASSUMPTION: The fully remote work environment may require additional self-motivation and time management skills, as well as the ability to collaborate effectively with a distributed team.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call with the hiring manager
• In-depth interviews with team members and other stakeholders
• Final interview with the CEO or another C-level executive
• Background and reference checks

Key Assessment Areas:

• Marketing strategy and creativity
• Leadership and team management skills
• Data-driven decision making and analytical thinking
• Communication and presentation skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your lead generation experience and marketing achievements
• Demonstrate your understanding of Teramind's products and market position in your application materials
• Prepare examples of innovative marketing campaigns and their results to discuss during interviews
• Showcase your ability to work effectively in a remote, global team environment

ATS Keywords: Lead Generation, Marketing Strategy, Team Management, Creative Vision, Data-driven Mindset, Marketing Automation, CRM Systems, Digital Marketing, HubSpot, Innovative Strategies, Analytical Decision-making, Motivating Teams, Startup Experience, Growth Targets

ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, with a focus on evaluating the candidate's strategic thinking, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Resourcefulness
• Diversity and inclusion
• Excellence

Work Style:

• Independent thought and creativity
• Collaboration and global teamwork
• Adaptability and flexibility
• Results-oriented execution

Self-Assessment Questions:

• How do you balance creative thinking with analytical decision-making in your marketing strategies?
• Can you provide an example of a time when you successfully motivated your team to exceed targets and drive continuous improvement?
• How do you stay up-to-date with marketing trends and adapt your strategies accordingly?

ASSUMPTION: Candidates who align with Teramind's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing a remote, global team with varying time zones and cultural backgrounds
• Balancing creative marketing strategies with data-driven decision making
• Adapting to a fast-paced, evolving market and competitive landscape
• Aligning working hours with US time zones while maintaining a healthy work-life balance

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their leadership skills, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on lead generation and has a strong emphasis on data-driven decision making
• Teramind's remote, global work environment offers unique opportunities for collaboration and cultural exchange
• Career progression in this role may involve expanding the marketing team and taking on additional responsibilities as the company grows

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and work preferences.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate qualified leads for a new product launch
• Implementing a marketing automation workflow to improve lead nurturing and conversion rates
• Conducting market research and analysis to identify new opportunities for growth and expansion

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may work on, but the specific projects may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing team members?
• Can you describe the company's approach to lead generation and how this role fits into that strategy?
• How does the company measure the success of its marketing campaigns, and how will this role contribute to those metrics?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company foster a culture of innovation and adaptability in its marketing efforts?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your lead generation experience and marketing achievements
• Prepare examples of innovative marketing campaigns and their results to discuss during interviews
• Showcase your ability to work effectively in a remote, global team environment
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.