📌 Core Information
🔹 Job Title: VP of Marketing
🔹 Company: Cover Genius
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Evolving Cover Genius's market positioning and brand communications
- Building, mentoring, and leading a high-performing global marketing team
- Collaborating cross-functionally to align marketing efforts with business objectives
- Scaling content production and executing multi-channel marketing campaigns
ASSUMPTION: This role requires a strategic and visionary leader with a proven track record in enterprise B2B marketing and long sales cycles to drive significant growth.
📋 Key Responsibilities
✅ Strategic Brand Positioning & Communications: Drive the evolution of Cover Genius's brand positioning and ensure consistent, impactful communication across all channels.
✅ Team Building & Leadership: Build, mentor, and lead a high-performing marketing team, fostering a collaborative and results-oriented environment.
✅ Cross-functional Leadership & Collaboration: Work closely with sales, product, and other teams to align marketing efforts with overall business objectives.
✅ Content Factory Scaling: Oversee the scaling of content production, with a focus on case studies, data-driven stories, and customer marketing.
✅ Multi-channel Campaign Orchestration: Strategically plan and execute integrated multi-channel marketing campaigns.
✅ Global Team Management: Manage and align marketing efforts across different regions.
✅ Marketing Playbook Development & Execution: Design and implement robust marketing playbooks, focusing on high-impact areas such as brand, PR, influencer marketing, thought leadership, industry/vertical marketing, demand generation, ABM, events, digital & social campaigns, and product marketing.
ASSUMPTION: This role involves a wide range of responsibilities, requiring a versatile and adaptable marketing leader.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
Experience: Proven enterprise B2B marketing experience with a deep understanding of long sales cycles. International experience, particularly in EMEA and/or US markets, is required.
Required Skills:
- Strategic brand positioning and communications
- Team building and leadership
- Cross-functional collaboration
- Content production and scaling
- Multi-channel campaign orchestration
- Global team management
- Marketing playbook development and execution
Preferred Skills:
- Fintech background
- Marketing operations experience
- Enterprise platform marketing experience
ASSUMPTION: While not explicitly stated, proficiency in AI marketing tools and strategies is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $220,000 - $300,000 per year. Compensation will vary based on experience.
Benefits:
- Flexible PTO
- Employee Stock Options
- Social Initiatives
Working Hours: Full-time, with flexible work arrangements.
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Cover Genius operates in the IT Services and IT Consulting industry, focusing on embedded protection for global customers of large digital companies.
Company Size: Cover Genius has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2014, with a history of rapid growth and expansion into global markets.
Company Description:
- Cover Genius is a global insurtech that protects the customers of the world’s largest digital companies with seamless, end-to-end experiences through its award-winning global distribution platform, XCover.
- The company is licensed or authorized in over 60 countries and all 50 US States, enabling partners to embed and sell multiple lines of insurance and other types of protection.
- Cover Genius has an industry-leading post-claims Net Promoter Score (NPS) and has protected over 30 million happy customers.
Company Specialties:
- Insurance
- Warranties
- Product Insurance
- Contents Insurance
- Renters Insurance
- Landlords Insurance
- Home Contents Insurance
- Commercial Insurance
- Professional Lines Insurance
- Removals Insurance
- Cyber Insurance
- Auto Insurance
- Claims TPA
- Insurance API
- Insurtech
- and Insurance Technology
Company Website: www.covergenius.com
ASSUMPTION: Cover Genius is a well-established company in the insurtech industry, with a strong focus on global expansion and customer satisfaction.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CEO or another C-level executive.
Reporting Structure: The VP of Marketing will oversee a global marketing team, with the possibility of managing regional marketing directors and specialists.
Work Arrangement: This role is remote-friendly, with the option to work from one of Cover Genius's global offices.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career advancement within the company.
- The global nature of the role provides exposure to diverse markets and industries.
- Working closely with cross-functional teams presents opportunities for learning and growth in other areas of the business.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Cover Genius has multiple global offices, with a flexible work-from-home policy.
Office Location(s): San Francisco, New York, Sydney, London, Auckland, Singapore, Seoul, Munich, Mumbai, and Tokyo.
Geographic Context:
- The San Francisco Bay Area is a major tech hub, with a vibrant and diverse job market.
- The region offers a mix of urban and outdoor lifestyles, with numerous cultural attractions and natural beauty.
- San Francisco has a Mediterranean climate, with mild, wet winters and dry summers.
Work Schedule: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The global nature of Cover Genius's operations and the remote-friendly work arrangement provide flexibility for employees to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other marketing team members
- Final interview with the CEO or another C-level executive
Key Assessment Areas:
- Strategic thinking and brand positioning
- Team leadership and management skills
- Cross-functional collaboration and stakeholder management
- Content production and campaign execution
- Global team management and alignment
Application Tips:
- Tailor your resume and cover letter to highlight your enterprise B2B marketing experience and long sales cycle expertise.
- Prepare examples of your strategic brand positioning and marketing playbook development.
- Be ready to discuss your international experience and how you've managed global teams.
ATS Keywords: Enterprise B2B marketing, long sales cycles, strategic brand positioning, team leadership, cross-functional collaboration, content production, global team management, marketing playbook development, AI marketing tools, insurtech.
ASSUMPTION: Cover Genius uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Project management software (e.g., Asana, Trello)
- Global team communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is desirable for this role, but not all may be required depending on the candidate's specific skillset.
👔 Cultural Fit Considerations
Company Values:
- Bold: Taking calculated risks and challenging the status quo
- Authentic: Being genuine and true to ourselves and our customers
- Purposeful: Making a positive impact on our customers, partners, and communities
- Inspired: Driven by our mission to protect the global customers of the world’s largest digital companies
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Results-oriented: Focusing on delivering tangible outcomes and driving business growth
- Adaptable: Embracing change and continuous learning in a dynamic and evolving industry
Self-Assessment Questions:
- Do you align with Cover Genius's values and work style?
- Are you comfortable managing and mentoring a global marketing team?
- Can you thrive in a dynamic, fast-paced environment with a strong focus on results?
ASSUMPTION: Cover Genius values a strong cultural fit and looks for candidates who align with their values and work style.
⚠️ Potential Challenges
- Managing a global marketing team with diverse time zones and cultural backgrounds
- Balancing strategic brand positioning with tactical campaign execution
- Adapting to the unique needs and preferences of different verticals and industries
- Keeping up with the latest trends and technologies in the rapidly evolving insurtech industry
ASSUMPTION: These challenges present opportunities for growth and learning, but may also require significant effort and adaptability from the successful candidate.
📈 Similar Roles Comparison
- Compared to other VP of Marketing roles, this position requires a stronger focus on enterprise B2B marketing and long sales cycles.
- In the insurtech industry, this role may involve more complex product offerings and vertical-specific marketing strategies.
- Career progression in this role may differ from more traditional marketing leadership paths, with opportunities for growth in both marketing and other areas of the business.
ASSUMPTION: Understanding the unique aspects of this role and its industry context can help applicants tailor their application and prepare for interviews.
📝 Sample Projects
- Developing and executing a comprehensive marketing playbook for a new vertical, such as travel or ticketing
- Launching a global thought leadership campaign to establish Cover Genius as an industry expert
- Managing a team to create and execute a multi-channel ABM campaign targeting top-tier prospects
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, providing insight into the day-to-day responsibilities and challenges.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as sales and product?
- What opportunities are there for professional development and growth within the marketing department and across the organization?
- How does Cover Genius support work-life balance for its employees?
ASSUMPTION: These questions can help applicants better understand the role, the company, and the cultural fit, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cover Genius careers page.
- Tailor your resume and cover letter to highlight your enterprise B2B marketing experience, long sales cycle expertise, and international experience.
- Prepare examples of your strategic brand positioning, marketing playbook development, and global team management.
- Research Cover Genius's industry, competitors, and recent news to demonstrate your understanding of the company and its market position.
- Follow up with the hiring manager one week after your application, expressing your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
