VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing, Branding, Communications

🔹 Company: WISEcode

🔹 Location: United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing initiatives across multiple digital platforms
• Collaborating directly with the CEO/Founder and other executives
• Overseeing social media channels and optimizing online presence
• Analyzing data to identify trends and make strategic decisions
• Managing marketing firms and outside agencies

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and data analysis skills. It is ideal for a seasoned marketing professional looking to make a significant impact in a dynamic startup environment.

📋 Key Responsibilities

✅ Oversee and execute strategic marketing initiatives across multiple digital platforms

✅ Work directly with CEO/Founder, other executives, and direct stakeholders

✅ Oversee social media channels including Facebook and Instagram

✅ Forensically measure and manage ROI on spend advertising dollars vs delivered KPIs

✅ Optimize online presence to increase website traffic

✅ Oversee the development and success of WISEcode’s public-facing presence

✅ Analyze data to identify trends and make strategic decisions

✅ Collaborate with the team to drive brand awareness and engagement

✅ Manage marketing firms and outside agencies/marketing consultants

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. It requires a strong understanding of digital marketing channels and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field

Experience: 10+ years of experience in marketing, with a minimum of 7+ years in a leadership role

Required Skills:

• Proven track record in managing social media platforms and driving engagement
• Strong understanding of SEO, Google Analytics, and digital advertising
• Experience with unifying all marketing analytics and ROI in a single platform like Hubspot
• Excellent presentation, written, and verbal communication skills
• Strong project management skills
• Creative mindset with a passion for wellness and nutrition
• Roll up sleeves and get stuff done attitude
• Startup experience is a must

Preferred Skills:

• Experience in B2B and B2C marketing

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing, data analysis, and team management. Familiarity with the wellness and nutrition industry is a plus.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in a startup environment)

Benefits:

• Medical
• Dental
• Vision
• 401(k)
• Paid Time Off for vacation, illness, and other types of leave

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range is an estimate based on industry standards for a VP of Marketing role with the required experience level. The benefits package is competitive and includes health insurance, retirement savings, and paid time off.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. WISEcode is a well-funded startup focused on personalized nutrition and wellness.

Company Size: 11-50 employees. WISEcode is a small, agile team where your impact will be significant.

Founded: WISEcode was founded in 2022, with a mission to unlock the power of food to improve lives.

Company Description:

• WISEcode is harnessing proprietary technology and innovation to make personalized nutrition a reality.
• The company uses advanced tools, industry-leading attributes, lab analysis, ML/AI functions, and scientific excellence to cater to individual needs, goals, and tastes.
• WISEcode is committed to improving lives through precision nutrition data.

Company Specialties:

• Personalized nutrition
• Wellness and health
• Data-driven decision-making
• Innovative technology

Company Website: http://www.wisecode.ai

ASSUMPTION: WISEcode is a dynamic, fast-growing startup with a strong focus on innovation and data-driven decision-making. The company's mission is to improve lives through personalized nutrition, making it an attractive opportunity for candidates passionate about wellness and technology.

📊 Role Analysis

Career Level: Executive. This role reports directly to the CEO/Founder and is responsible for leading the marketing department.

Reporting Structure: The VP of Marketing will oversee marketing team members and manage relationships with external agencies.

Work Arrangement: On-site, with flexibility for remote work as needed. The role requires regular on-site presence for collaboration and team management.

Growth Opportunities:

• As WISEcode grows, there will be opportunities for the VP of Marketing to expand their team and take on more responsibilities.
• With success in this role, there may be opportunities for advancement to a C-level position within the company.
• WISEcode's focus on innovation and data-driven decision-making provides ample opportunities for professional growth and learning.

ASSUMPTION: This role offers significant growth potential as WISEcode continues to expand and solidify its position in the market. The ideal candidate will be eager to take on new challenges and grow with the company.

🌍 Location & Work Environment

Office Type: WISEcode's office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Reno, Nevada

Geographic Context:

• Reno is a mid-sized city in Nevada, known for its outdoor recreation, arts, and culture.
• The city offers a high quality of life, with affordable housing and a low cost of living compared to other major metropolitan areas.
• Reno is conveniently located near Lake Tahoe and the Sierra Nevada mountains, providing ample opportunities for outdoor activities.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands. The role may require occasional evening or weekend work to meet deadlines or attend events.

ASSUMPTION: WISEcode's office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development. The Reno location offers a high quality of life and convenient access to outdoor recreation and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss your qualifications and fit for the role.
• In-depth interview with the CEO/Founder to discuss your marketing strategy, leadership style, and cultural fit.
• Final interview with key stakeholders to discuss your vision for WISEcode's marketing efforts and answer any remaining questions.

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Leadership and team management
• Cultural fit and alignment with WISEcode's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and passion for wellness and nutrition.
• Be prepared to discuss your marketing strategy for WISEcode and how you would approach driving brand awareness and engagement.
• Demonstrate your understanding of WISEcode's mission and how your skills and experience align with the company's goals.

ATS Keywords: Marketing strategy, leadership, data analysis, brand awareness, engagement, social media management, SEO, Google Analytics, digital advertising, project management, wellness, nutrition

ASSUMPTION: WISEcode's interview process is designed to assess your strategic thinking, leadership skills, and cultural fit. The company is looking for a marketing professional who can drive brand awareness, engagement, and sales while aligning with its mission and values.

🛠️ Tools & Technologies

• Hubspot
• Google Analytics
• Social media platforms (Facebook, Instagram, etc.)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: WISEcode uses a variety of marketing and project management tools to streamline workflows and optimize performance. Familiarity with these tools is not required but would be an asset.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision-making
• Collaboration
• Customer-centricity

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you used data to inform a marketing strategy?
• How do you approach managing and motivating a team to achieve shared goals?

ASSUMPTION: WISEcode values innovation, data-driven decision-making, and collaboration. The ideal candidate will be adaptable, data-driven, and results-focused, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and leadership, which may be challenging for candidates without significant marketing experience.
• The role involves managing external agencies and consultants, which may require strong vendor management skills.
• The role may require occasional evening or weekend work to meet deadlines or attend events.
• The role is based in Reno, Nevada, which may not be convenient for candidates living in other major metropolitan areas.

ASSUMPTION: The VP of Marketing role at WISEcode presents both exciting opportunities and potential challenges. The ideal candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced startup environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high level of strategic thinking and leadership, as well as a strong background in digital marketing and data analysis.
• The role is focused on driving brand awareness and engagement in the wellness and nutrition industry, which may present unique challenges and opportunities.
• This role offers significant growth potential as WISEcode continues to expand and solidify its position in the market.

ASSUMPTION: The VP of Marketing role at WISEcode is unique in its focus on personalized nutrition and wellness, as well as its requirement for a high level of strategic thinking and leadership. The role offers significant growth potential and the opportunity to make a meaningful impact on the company's success.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness and engagement for WISEcode's personalized nutrition platform.
• Analyzing data to identify trends and optimize marketing spend across multiple digital channels.
• Managing and motivating a team of marketing professionals to achieve shared goals and drive results.

ASSUMPTION: The VP of Marketing role at WISEcode involves a mix of strategic planning, data analysis, and team management. The ideal candidate will have experience in these areas and be eager to take on new challenges and drive results.

❓ Key Questions to Ask During Interview

• How does WISEcode plan to scale its marketing efforts as the company grows?
• What are the key priorities for the first 90 days in this role?
• How does WISEcode approach collaboration and communication within the marketing team and across departments?
• What opportunities are there for professional growth and development in this role?
• How does WISEcode measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: The interview process is an opportunity to learn more about WISEcode's marketing strategy, company culture, and growth potential. The ideal candidate will be curious and proactive in asking insightful questions to demonstrate their interest and fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and passion for wellness and nutrition.
• Prepare for your interview by researching WISEcode's mission, values, and marketing strategy.
• Be ready to discuss your marketing strategy for WISEcode and how you would approach driving brand awareness and engagement.
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.