📌 Core Information
🔹 Job Title: VP of Marketing
🔹 Company: Smartling
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Eastern Time Zone)
🚀 Job Overview
Key aspects of this role include:
- Defining and driving marketing KPIs
- Leading the annual marketing plan, strategy, and team
- Managing marketing forecasting and planning
- Collaborating with cross-functional teams to meet business objectives
- Staying ahead of industry trends and competitor activities
ASSUMPTION: This role requires a strategic and data-driven mindset, with a proven track record in developing successful marketing strategies for fast-growing AI companies.
📋 Key Responsibilities
✅ Define, drive, and deliver marketing KPIs
✅ Take responsibility for the annual marketing plan, strategy, and team
✅ Lead marketing forecasting and planning to optimize conversions across all channels
✅ Manage execution of plans across functions and teams as needed to meet business objectives and drive success stories
✅ Prioritize goals and drive your team and agencies to get the job done
✅ Ensure sufficient internal communication and awareness of programs with Product, Sales, and other teams
✅ Develop and manage the marketing budget, and recommend appropriate marketing strategies and investments across all channels
✅ Serve as a member of the Leadership team to help shape Smartling’s vision, strategy, and plans to maintain leadership in the localization industry
✅ Support Smartling’s HR and Recruiting functions by showcasing our company culture and forecasting hiring needs for the marketing department
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and strategic planning skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in executive, managerial, or people leadership capacities, or equivalent entrepreneurship roles
Required Skills:
- Senior-level experience developing and achieving successful marketing strategies for a fast-growing innovative AI company
- Process-oriented and data-driven approach to building awareness and consideration at the top of the funnel and conversions throughout
- Experience playing a key role in defining exceptional brands
- Demonstrated ability in brand storytelling and messaging that shows the value of our platform, team, and customers
- Demonstrable experience designing and implementing successful marketing campaigns
- Ability to maintain highly strategic thinking and thrive in a high-growth, entrepreneurial, and ambiguous environment
- Clear, concise, and compelling communication (visual, verbal, and written) skills
- Proven ability to lead through influence
- Proven success in accelerating sales growth by supporting Sales and Engagement teams
- Worked with agencies and providers and know how to complement internal and external capabilities
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience in the localization or translation industry
- Fluency in multiple languages
ASSUMPTION: Given the strategic nature of this role, a strong focus on data-driven decision-making and a proven track record in marketing are essential.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a VP of Marketing with 5-10 years of experience in the AI/translation industry)
Benefits:
- Health Insurance
- 401(k) + Company Match
- Flexible PTO
- Generous Parental Leave
- Employee Referral Program
- Apple Equipment
Working Hours: Full-time, with flexibility for remote work within the Eastern Time Zone
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role in the AI/translation industry, with consideration for the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Translation and Localization
Company Size: 51-200 employees (Small to mid-sized, offering a dynamic and agile work environment)
Founded: 2009 (Over 15 years of experience in the industry)
Company Description:
- Smartling is the AI Translation Platform that helps companies grow globally, faster
- Recognized as the top translation management system by CSA Research and G2 users
- Uses AI and machine learning to eliminate manual tasks, integrate with existing tech stacks, and deliver guaranteed translation quality at scale
Company Specialties:
- Localization
- L10n
- Internationalization
- i18n
- Multilingual Content
- Global SEO
- Translation Management Software
- Globalization
- Machine Translation
- Multilingual SEO
- Language Services
- Translation
- Translation Proxy
- Professional Translation
Company Website: Smartling
ASSUMPTION: Smartling's focus on AI and machine learning sets it apart in the translation and localization industry, offering applicants a unique opportunity to work at the intersection of technology and global communication.
📊 Role Analysis
Career Level: Executive (VP) level, with significant influence on the company's growth and strategy
Reporting Structure: Reports directly to the CEO, with cross-functional collaboration with Product, Sales, and other teams
Work Arrangement: Remote (Eastern Time Zone), with flexibility for on-site work at one of Smartling's offices
Growth Opportunities:
- Potential to shape the company's marketing strategy and drive its growth
- Opportunity to work with a diverse, global team and gain exposure to various markets
- Chance to develop and mentor marketing team members
ASSUMPTION: This role offers significant growth potential, as the successful candidate will play a crucial part in shaping Smartling's marketing strategy and driving its global expansion.
🌍 Location & Work Environment
Office Type: Remote-first, with offices in New York, NY; London, England; and Dublin, Ireland
Office Location(s): 1375 Broadway, Floor 14, New York, NY 10018, US; 84 Eccleston Square, London, England, GB; 53 Merrion Square South, Dublin 2, Dublin 2, IE
Geographic Context:
- New York, NY: A major global hub for technology, finance, and media industries
- London, England: A global financial center and a major tech hub in Europe
- Dublin, Ireland: A thriving tech industry and a strategic location for European operations
Work Schedule: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: Smartling's remote-first work environment offers applicants the opportunity to work from home or in one of the company's offices, providing flexibility and a global perspective.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Data-driven decision-making
- Leadership and team management
- Communication and presentation skills
- Industry knowledge and trends
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, leadership, and data-driven skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Smartling's industry and competitors to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing Strategy, AI, Translation, Localization, Brand Storytelling, Campaign Design, Data-Driven, Leadership, Team Management, Industry Trends
ASSUMPTION: Smartling's interview process is designed to assess the candidate's strategic thinking, leadership, and industry knowledge, with a focus on their ability to drive marketing success in a fast-growing AI company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be proficient in using marketing automation, CRM, and project management tools to streamline marketing processes and drive results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you had to pivot a marketing strategy based on data or feedback?
- How do you foster a collaborative and inclusive work environment?
ASSUMPTION: Smartling values candidates who are data-driven, collaborative, and adaptable, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Keeping up with the fast-paced nature of the AI and translation industries
- Balancing strategic planning with day-to-day marketing tasks and execution
- Working with cross-functional teams and stakeholders to align marketing efforts with overall business objectives
ASSUMPTION: The successful candidate will be able to navigate these challenges by leveraging their strong leadership, communication, and strategic planning skills, as well as their ability to adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- VP of Marketing at a translation agency vs. VP of Marketing at a technology-driven AI platform like Smartling
- Industry-specific context: Translation and localization vs. other marketing roles in technology or software industries
- Career path comparison: VP of Marketing at Smartling could lead to a Chief Marketing Officer (CMO) role or other executive leadership positions within the company or the industry
ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology and global communication, with the potential for significant growth and impact on the company's success.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered translation feature
- Launching a global marketing campaign to raise brand awareness and drive customer acquisition in key markets
- Conducting market research and analysis to inform marketing strategy and positioning
ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the role, as well as the opportunity to work on high-impact initiatives that drive the company's growth and success.
❓ Key Questions to Ask During Interview
- How does Smartling support the professional development and growth of its marketing team members?
- Can you describe the company's approach to cross-functional collaboration and alignment with overall business objectives?
- How does Smartling measure the success of its marketing efforts, and how do you ensure continuous improvement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Smartling foster a culture of innovation and adaptability in its marketing team?
ASSUMPTION: These questions are designed to assess the company's commitment to professional development, cross-functional collaboration, and continuous improvement, as well as the specific priorities and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, leadership, and data-driven skills, as well as your enthusiasm for Smartling's mission and values
- Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive results and impact
- Follow up with the HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
