VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: AchieveIt

🔹 Location: Remote - East or Central U.S. preferred

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing leadership to drive scalable revenue growth
• Cross-functional collaboration to enhance brand positioning and execute go-to-market campaigns
• Team development and culture fostering to build a high-performing marketing organization
• Market and customer intelligence to stay ahead of trends and inform strategy

ASSUMPTION: This role requires a well-rounded leader who can balance strategic oversight with hands-on execution in a fast-paced, entrepreneurial environment.

📋 Key Responsibilities

✅ Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement

✅ Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value

✅ Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline

✅ Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution

✅ Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization

✅ Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight

✅ Expand our Field Marketing presence to ensure AchieveIt reaches the right customers and prospects through events, public engagement, and more

✅ Support and execute a scalable Partner Marketing strategy to drive awareness, demand, and joint revenue impact

✅ Own the company’s brand strategy, visual identity, and messaging architecture

✅ Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies

✅ Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership

✅ Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand

✅ Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability

✅ Establish scalable systems and processes to support growth and efficiency across the function

✅ Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging

✅ Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning

✅ Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or similar experience preferred

Experience: 7+ years of progressive marketing leadership experience, including experience at a B2B SaaS company; startup-to-scale experience preferred

Required Skills:

• Proven track record of building and scaling marketing functions that deliver measurable pipeline and revenue growth in B2B and B2G markets
• Deep expertise in demand generation and digital marketing with technical fluency in marketing technologies (e.g., CMS, web analytics, SEO, Salesforce, Pardot)
• Strong experience in product marketing, messaging development, and competitive positioning
• Skilled at managing and growing teams, budgets, and agency/vendor relationships
• Knowledge of the strategic planning and strategy execution market is preferred

Preferred Skills:

• Experience in enterprise and government marketing; skilled in complex buying cycles and stakeholder alignment
• Strong product marketing foundation; crafts compelling positioning and messaging across solutions, including GovTech
• Metrics-driven decision-maker; uses KPIs, attribution, and insights to prioritize and maximize ROI
• Builds trusted, cross-functional partnerships across Sales, Product, RevOps to align GTM efforts and accelerate results
• Inspires and grows high-performing teams through vision, accountability, and mentorship

ASSUMPTION: Candidates with a strong background in B2B SaaS marketing, demand generation, and product marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a VP of Marketing with 10+ years of experience in a B2B SaaS company)

Benefits:

• 100% Work From Home
• Great Hardware
• Competitive Salary
• 15 Vacation Days
• Up To 36 Paid Holidays
• Unlimited Sick Days
• 401K With Matching
• Medical Insurance
• Vision Insurance
• Life Insurance
• Dental Insurance
• Short-Term Disability Insurance
• Long-Term Disability Insurance
• Community Events

Working Hours: 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role with the given experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Integrated Plan Management solutions for strategic execution and operational excellence

Company Size: Small (11-50 employees), which offers a dynamic and agile work environment with ample opportunities for growth and impact

Founded: 2010, with a mission to empower organizations to achieve world-class execution on their most important initiatives

Company Description:

• AchieveIt is the Integrated Plan Management solution plan leaders turn to when they want to get things done
• The company helps organizations keep everything in view, engage everyone, and gain every possible advantage to guide initiatives all the way through to completion
• AchieveIt serves clients from global corporations to regional healthcare systems to federal government

Company Specialties:

• Business planning
• Project management
• Execution management
• Collaboration
• Performance management
• Goal setting
• KPIs
• OKRs
• Strategic execution
• Plan execution
• Strategic planning
• Execution excellence
• Business transformation
• Integrated plan management
• Integrated plans
• Integrated planning

Company Website: www.achieveit.com

ASSUMPTION: AchieveIt is a growing SaaS company with a strong focus on innovation, collaboration, and customer success. The company's small size offers applicants the opportunity to have a significant impact on the organization's growth and success.

📊 Role Analysis

Career Level: Executive, reporting directly to the Chief Revenue Officer

Reporting Structure: This role will oversee the marketing organization, including demand generation, product marketing, content, and brand teams

Work Arrangement: 100% remote work with in-person team collaboration days once a quarter

Growth Opportunities:

• Potential to shape the company's marketing strategy and brand as it continues to grow and expand its customer base
• Opportunity to build and lead a high-performing marketing team, with the potential to hire additional team members as the company scales
• Potential to work closely with executive leadership to position the company for long-term category leadership

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from the company's headquarters in Atlanta, GA, on a quarterly basis

Office Location(s): 6595 Roswell Road, Suite G2155, Atlanta, GA 30328, US

Geographic Context:

• The East and Central U.S. regions offer a large talent pool and access to major markets for AchieveIt's B2B and public sector customers
• The remote work arrangement allows for greater flexibility and work-life balance
• The company's headquarters in Atlanta, GA, provides an opportunity for in-person collaboration and team building

Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and occasional in-person team collaboration

ASSUMPTION: The remote work arrangement and flexible work schedule offer applicants the opportunity to balance their personal and professional lives while still having a significant impact on the company's success.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and a cross-functional panel
• Final interview with the CEO and/or other executive leadership
• Background check and reference check
• Job offer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with AchieveIt's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic mindset
• Be prepared to discuss your approach to demand generation, product marketing, and brand strategy in a B2B SaaS environment
• Demonstrate your ability to work effectively with cross-functional teams and stakeholders
• Showcase your understanding of AchieveIt's mission, values, and market position
• Prepare thoughtful questions to ask the interview panel about the company's growth plans, marketing priorities, and team dynamics

ATS Keywords: Marketing strategy, demand generation, digital marketing, product marketing, brand positioning, cross-functional collaboration, stakeholder management, data-driven decision-making, B2B SaaS, integrated plan management, strategic execution

ASSUMPTION: AchieveIt's interview process is designed to assess candidates' strategic thinking, marketing expertise, leadership skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and approach to marketing in a B2B SaaS environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Pardot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content management systems (CMS) (e.g., WordPress, HubSpot)
• Web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: AchieveIt uses a variety of marketing, project management, and design tools to streamline workflows, collaborate effectively, and drive marketing success.

👔 Cultural Fit Considerations

Company Values:

• An Achiever starts: We believe great things aren’t achieved by waiting around
• An Achiever adapts: We thrive on change
• An Achiever serves: We believe that success for our company and customers is not achieved alone
• An Achiever delivers: We are committed to delivering results

Work Style:

• Collaborative and cross-functional, with a focus on open communication and active listening
• Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
• Agile and adaptable, with a willingness to pivot and iterate based on market feedback and changing priorities
• Innovative and creative, with a focus on pushing boundaries and challenging the status quo

Self-Assessment Questions:

• Do you thrive in a fast-paced, entrepreneurial environment, and are you comfortable with ambiguity and change?
• Are you able to balance strategic oversight with hands-on execution, and do you have a strong track record of driving results in a B2B SaaS marketing role?
• Are you comfortable working remotely and collaborating effectively with a distributed team?
• Do you align with AchieveIt's values, and are you committed to delivering results and serving our customers?

ASSUMPTION: AchieveIt's culture values collaboration, innovation, data-driven decision-making, and a strong commitment to delivering results. Applicants should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in terms of communication and collaboration, requiring applicants to be proactive and self-motivated
• The fast-paced, entrepreneurial environment may be intense and demanding, with tight deadlines and shifting priorities
• The B2B SaaS marketing landscape is competitive and dynamic, requiring applicants to stay current with industry trends and best practices
• The role may require occasional travel for in-person team collaboration and customer meetings

ASSUMPTION: Applicants should carefully consider the potential challenges of this role and assess their ability to thrive in a fast-paced, remote work environment with a strong focus on performance metrics and continuous improvement.

📈 Similar Roles Comparison

• VP of Marketing at a B2B SaaS company vs. VP of Marketing at a traditional software or technology company: The B2B SaaS role may require a stronger focus on demand generation, product marketing, and customer engagement, while the traditional software or technology role may emphasize enterprise sales and strategic partnerships
• B2B SaaS marketing vs. B2C marketing: B2B SaaS marketing may require a deeper understanding of complex buying cycles, stakeholder alignment, and account-based marketing, while B2C marketing may focus more on consumer behavior, brand awareness, and mass market segmentation
• VP of Marketing at a startup vs. VP of Marketing at an established enterprise: The startup role may offer more opportunities for growth, innovation, and hands-on execution, while the enterprise role may provide greater resources, established processes, and a larger team to manage

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and compare it to similar marketing leadership positions in the B2B SaaS industry to ensure a strong fit with their skills, experience, and career goals.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and positioning and messaging frameworks
• Building and optimizing a high-performing demand generation engine, with a focus on lead scoring, funnel conversion, and attribution
• Creating and implementing a customer engagement strategy, including personalized communications, strategic upsell initiatives, and curated moments of customer delight
• Expanding AchieveIt's Field Marketing presence through targeted events, public engagement, and strategic partnerships
• Conducting a comprehensive brand audit and developing a refreshed brand strategy, visual identity, and messaging architecture

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the VP of Marketing role at AchieveIt, requiring applicants to have a strong background in marketing strategy, demand generation, product marketing, and brand management.

❓ Key Questions to Ask During Interview

• What are the top priorities for the first 30, 60, and 90 days in this role, and how do they align with the company's overall growth strategy?
• How does the marketing team currently collaborate with sales, product, and other cross-functional teams, and what opportunities exist for improvement?
• What are the key challenges facing the marketing organization, and how can this role help address them?
• How does AchieveIt differentiate itself in the competitive Integrated Plan Management market, and what opportunities exist to further enhance its positioning and market leadership?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and tracked?
• What are the growth plans for the marketing team, and what opportunities exist for professional development and career advancement?

ASSUMPTION: Applicants should use the interview process to assess the company's growth plans, marketing priorities, team dynamics, and cultural fit, as well as to demonstrate their strategic thinking, marketing expertise, and leadership skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic mindset
• Prepare for your interview by researching AchieveIt's mission, values, and market position, as well as by brushing up on your knowledge of the B2B SaaS marketing landscape
• Prepare thoughtful questions to ask the interview panel about the company's growth plans, marketing priorities, and team dynamics
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.