📌 Core Information
🔹 Job Title: VP of Marketing
🔹 Company: Onebridge
🔹 Location: Piscataway, New Jersey, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Accelerating growth through strategic, data-driven performance marketing
- Leading and scaling digital marketing campaigns across various channels
- Aligning marketing strategies with sales, product, and innovation teams
- Building and leading a high-performing, data-driven marketing team
- Driving tangible business outcomes that fuel client success and digital transformation
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and leadership skills to drive marketing efforts that directly impact business growth.
📋 Key Responsibilities
✅ Lead and scale performance marketing across digital channels to drive acquisition, conversion, and long-term client growth
✅ Align marketing strategies with sales, product, and innovation teams to meet the evolving needs of enterprise clients and business objectives
✅ Advance the partner ecosystem through co-marketing initiatives and strategic programs that strengthen alliances and directly impact pipeline generation
✅ Develop and execute event strategies that deliver measurable ROI and accelerate sales opportunities
✅ Build and lead a high-performing, data-driven marketing team, fostering a culture of experimentation, accountability, and continuous optimization
✅ Own the full marketing funnel, analytics stack, and brand strategy, ensuring unified messaging, efficient budget allocation, and campaign performance that maximizes ROI
ASSUMPTION: This role requires a strong understanding of various digital marketing channels, analytics tools, and a proven ability to lead cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of B2B marketing experience with a focus on performance and digital marketing in tech, SaaS, or innovation-driven environments
Required Skills:
- Proven success building and scaling demand generation, partner marketing, and revenue marketing strategies
- Proficiency in platforms like Google Ads, LinkedIn Ads, HubSpot/Marketo, GA4, and other performance marketing and analytics tools
- Strong analytical acumen with experience using data to inform campaign optimization and strategic decision-making
- Proven ability to lead cross-functional teams and align marketing efforts with broader company, client, and partner objectives
Preferred Skills:
- Experience with Snowflake, Tableau, or Power BI
- Knowledge of the tech or SaaS industry
ASSUMPTION: Candidates with experience in tech or SaaS environments and proficiency in additional analytics tools may have an advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a VP of Marketing role with 10+ years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Onebridge operates in the IT Services and IT Consulting industry, focusing on data analytics, AI, and digital transformation for enterprise clients.
Company Size: Onebridge has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Onebridge was founded in 2005 and has since served various industries, including healthcare, life sciences, manufacturing, financial services, and government entities.
Company Description:
- Onebridge is a full-lifecycle data consulting firm that serves enterprise clients across various industries
- The company specializes in data analytics, AI, and digital transformation, helping clients improve outcomes through data and technology
- Onebridge has been recognized as a top "Best Place to Work" in Indianapolis since 2015
Company Specialties:
- Data Analytics
- Data Visualization
- Data Management
- Application Development
- Managed Services
- Workforce Solutions
- Advanced Analytics
- Business Intelligence
- Master Data Management
- Data Strategy
- Data Integration
- Predictive Analytics
- Prescriptive Analytics
- Augmented Analytics
- Data Cloud Migration
- Data Warehouse Architecture & Design
- Tableau
- Power BI
- Snowflake
- Data Governance
- Machine Learning
- Artificial Intelligence
Company Website: http://www.onebridge.tech
ASSUMPTION: Onebridge's focus on data analytics and AI makes it an attractive option for candidates interested in driving digital transformation and improving client outcomes through data-driven strategies.
📊 Role Analysis
Career Level: Executive (VP level)
Reporting Structure: This role reports directly to the CEO and oversees the marketing team, with potential for further expansion
Work Arrangement: Remote, with flexibility for on-site work as needed
Growth Opportunities:
- Expanding the marketing team and mentoring junior team members
- Driving strategic initiatives that impact business growth and client success
- Potential for career advancement within the company, as Onebridge continues to grow and expand its services
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Onebridge has multiple office locations, with the primary headquarters in Indianapolis, Indiana
Office Location(s): 6500 Technology Center Drive, Suite 100, Indianapolis, IN 46278, US; 8390 E. Kemper Rd., Suite A, Cincinnati, OH 45249, US
Geographic Context:
- Piscataway, New Jersey, is part of the New York metropolitan area, offering a diverse and vibrant work environment
- The remote work arrangement allows for flexibility and a better work-life balance
- Onebridge's multiple office locations provide opportunities for in-person collaboration and networking
Work Schedule: Full-time, with flexibility for remote work and potential for occasional on-site meetings or events
ASSUMPTION: The remote work arrangement and multiple office locations cater to a diverse range of candidates, offering flexibility and opportunities for collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, company, and strategic vision
- Case study or project presentation to demonstrate problem-solving skills and marketing expertise
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management capabilities
- Understanding of digital marketing channels and best practices
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on performance and data-driven strategies
- Tailor your resume and cover letter to emphasize your understanding of Onebridge's business and the specific requirements of the role
- Prepare a case study or project presentation that demonstrates your ability to drive marketing success and impact business growth
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: B2B Marketing, Performance Marketing, Digital Marketing, Demand Generation, Partner Marketing, Revenue Marketing, Google Ads, LinkedIn Ads, HubSpot, Marketo, GA4, Analytical Acumen, Cross-Functional Team Leadership, Campaign Optimization, Strategic Decision-Making, Client Success, Digital Transformation
ASSUMPTION: Onebridge's interview process is designed to assess candidates' strategic thinking, data analysis, and leadership skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- HubSpot/Marketo
- GA4
- Snowflake
- Tableau
- Power BI
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are integral to driving performance marketing campaigns and analyzing campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Integrity: Acting with honesty and transparency
- Collaboration: Working together to achieve common goals
- Excellence: Striving for the highest standards in all endeavors
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Strategic: Thinking long-term and aligning marketing efforts with business objectives
- Adaptable: Embracing change and pivoting strategies as needed
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you used data to inform a strategic marketing decision?
- How do you approach leading and managing cross-functional teams to drive marketing success?
ASSUMPTION: Onebridge values candidates who are data-driven, strategic, and adaptable, with a strong commitment to innovation, integrity, and collaboration.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across multiple time zones
- Balancing the need for strategic, long-term planning with the demands of day-to-day campaign management
- Adapting to the unique needs and priorities of enterprise clients in various industries
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
ASSUMPTION: These challenges require strong leadership, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on performance and data-driven strategies to drive tangible business outcomes
- Onebridge's focus on data analytics and AI sets it apart from other marketing roles, offering candidates the opportunity to work at the intersection of marketing and technology
- This role offers significant growth opportunities, with the potential to make a substantial impact on the company's success and advance one's career within the organization
ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers for growth and impact within the company.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, utilizing various channels and platforms to drive acquisition and conversion
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
- Collaborating with cross-functional teams to align marketing efforts with business objectives and ensure consistent messaging across channels
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to drive tangible business outcomes through marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall strategic vision and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does Onebridge support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does Onebridge foster a culture of innovation and continuous learning within its marketing team?
ASSUMPTION: These questions help candidates better understand the role, the company, and the opportunities for growth and impact within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of Onebridge's business and the specific requirements of the role
- Prepare a case study or project presentation that demonstrates your ability to drive marketing success and impact business growth
- Follow up with the hiring manager within one week of submission to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
