📌 Core Information
🔹 Job Title: VP of Marketing
🔹 Company: Flosum
🔹 Location: United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive demand generation strategy to drive lead acquisition, pipeline growth, and revenue.
- Overseeing multi-channel marketing campaigns, including digital marketing, email marketing, paid media, SEO, events, and ABM.
- Optimizing lead nurturing programs and marketing automation to improve conversion rates.
- Aligning sales and marketing efforts to ensure lead qualification, scoring, and handoff processes are optimized for conversion and revenue impact.
- Managing demand generation budgets efficiently to ensure high ROI across all marketing programs and initiatives.
ASSUMPTION: This role requires a strategic marketing leader with a strong focus on demand generation to drive revenue growth and market expansion for Flosum's SaaS products.
📋 Key Responsibilities
✅ Develop and execute a comprehensive demand generation strategy to drive lead acquisition, pipeline growth, and revenue.
✅ Oversee multi-channel marketing campaigns, including digital marketing, email marketing, paid media, SEO, events, and ABM.
✅ Optimize lead nurturing programs, leveraging marketing automation, CRM, and data analytics to improve conversion rates.
✅ Partner with sales leadership to ensure lead qualification, scoring, and handoff processes are optimized for conversion and revenue impact.
✅ Own key demand generation metrics, including CAC, CPL, pipeline velocity, and attribution modeling, to measure and improve marketing performance.
✅ Build, mentor, and scale a high-performing demand generation team to execute world-class marketing programs.
✅ Leverage data, analytics, and customer insights to refine targeting, messaging, and campaign effectiveness.
✅ Optimize and manage the marketing tech stack, including CRM, automation platforms, and digital tools to enhance demand generation efforts.
✅ Manage demand generation budgets efficiently, ensuring high ROI across all marketing programs and initiatives.
ASSUMPTION: The successful candidate will have a proven track record of driving measurable revenue growth through multi-channel marketing strategies in a high-growth SaaS or B2B environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 10+ years of experience in B2B marketing with a strong emphasis on demand generation, growth marketing, or performance marketing.
Required Skills:
- Proven track record of driving measurable revenue growth through multi-channel marketing strategies.
- Experience working in high-growth SaaS, technology, or B2B industries.
- Deep understanding of lead generation, inbound & outbound marketing, marketing automation, and sales funnel optimization.
- Strong knowledge of marketing technology (HubSpot, Marketo, Pardot, Salesforce, Google Analytics, etc.) and how to use data for performance optimization.
- Excellent analytical skills with the ability to translate data into actionable strategies.
- Strong leadership and team-building experience with the ability to mentor and scale a marketing team.
- Exceptional communication skills and ability to collaborate across departments.
Preferred Skills:
- Experience with Salesforce and related marketing automation tools.
- Familiarity with ABM (Account-Based Marketing) strategies.
- Background in data-driven marketing and predictive analytics.
ASSUMPTION: Candidates with experience in the software development industry and familiarity with Salesforce products will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (AI-estimated, based on industry standards for a VP of Marketing role with 10+ years of experience in the SaaS industry).
Benefits:
- Health Benefits including Vision and Dental
- 401(k)
- Unlimited Flex Time Off Plan + All Major U.S. holidays
- Flexible Work Hours
- Remote Work Location
- Phone / Internet Monthly Capped Reimbursement
Working Hours: Full-time, with flexible hours and unlimited PTO.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on Salesforce Continuous Deployment tools.
Company Size: 201-500 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: 2013. Flosum has been providing end-to-end secure DevSecOps, data backup, recovery, and archival solutions for over a decade.
Company Description:
- Flosum is a leading provider of end-to-end secure DevSecOps, data backup, recovery, and archival solutions for Salesforce.
- The company offers a simple, secure, and compliant platform that requires no code and keeps all metadata.
- Flosum is recommended by many Salesforce employees, system integrators, and enterprise organizations.
Company Specialties:
- Continuous Integration
- Application Lifecycle Management
- Change and Release Management
- Compliant and Secure
- ALM
- DevOps
- Salesforce
- Developers and Engineers
- Rapid Deployment
- Native
- Agnostic
- Open Source
- Github
- JIRA
- Agile
- Citizen Developer
- DevSecOps
- DevOps Software
- Backup Software
- Continuous Integration (CI) Software
Company Website: http://www.flosum.com
ASSUMPTION: Flosum's focus on Salesforce and its commitment to security, compliance, and simplicity make it an attractive employer for marketing professionals with relevant experience.
📊 Role Analysis
Career Level: Executive. This role reports directly to the CEO and is responsible for leading the marketing department and driving revenue growth.
Reporting Structure: The VP of Marketing will oversee the demand generation team and collaborate with sales, product, and other departments to align marketing efforts with overall business objectives.
Work Arrangement: Remote OK. This role can be performed remotely, with flexible hours and unlimited PTO.
Growth Opportunities:
- As Flosum continues to grow, there will be opportunities for the VP of Marketing to expand their team and take on additional responsibilities.
- With a proven track record, the VP of Marketing may have the opportunity to advance to a Chief Marketing Officer (CMO) role or take on other executive leadership positions within the company.
ASSUMPTION: The VP of Marketing role at Flosum offers a unique opportunity for a strategic marketing leader to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.
Office Location(s): United States. Flosum has offices in Silicon Valley, CA, and Jaipur, Rajasthan, India, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States offers a diverse range of markets and opportunities for growth, allowing the VP of Marketing to target various regions and industries.
- The remote work arrangement enables the VP of Marketing to work from any location within the United States, providing greater flexibility and convenience.
- The United States is home to a thriving tech industry, with numerous opportunities for collaboration and innovation.
Work Schedule: Full-time, with flexible hours and unlimited PTO. The VP of Marketing is expected to work a standard full-time schedule but has the flexibility to manage their time as needed to balance work and personal responsibilities.
ASSUMPTION: The remote work arrangement and flexible hours provided by Flosum allow for a better work-life balance and the ability to attract top talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department to discuss the role and assess cultural fit.
- In-depth interview with the CEO to discuss marketing strategy, leadership style, and alignment with company vision.
- Presentation or case study to demonstrate problem-solving skills and strategic thinking.
- Final interview with key stakeholders to discuss fit within the team and company culture.
Key Assessment Areas:
- Strategic thinking and ability to develop and execute a comprehensive demand generation strategy.
- Leadership skills and ability to mentor and scale a marketing team.
- Analytical skills and ability to translate data into actionable strategies.
- Communication skills and ability to collaborate across departments.
Application Tips:
- Tailor your resume and cover letter to highlight your experience with demand generation, growth marketing, and performance marketing in the SaaS or B2B industry.
- Prepare for the interview by researching Flosum's products, market position, and competition. Be ready to discuss your approach to driving revenue growth and market expansion.
- If asked to provide a presentation or case study, choose a relevant example that demonstrates your ability to develop and execute a successful marketing campaign.
ATS Keywords: Demand Generation, Campaign Management, Lead Nurturing, Sales & Marketing Alignment, Marketing Analytics, Team Leadership, Market Insights, Technology & Automation, Budget Management, Data Analytics, Communication Skills, Collaboration, Performance Optimization, Growth Marketing, Inbound Marketing, Outbound Marketing
ASSUMPTION: Flosum's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's long-term growth and success.
🛠️ Tools & Technologies
- HubSpot
- Marketo
- Pardot
- Salesforce
- Google Analytics
- CRM (Customer Relationship Management) software
- Marketing automation platforms
- Digital tools for SEO, paid media, and event management
ASSUMPTION: The successful candidate will have experience with marketing technology tools and be able to optimize and manage the marketing tech stack to enhance demand generation efforts.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and results-oriented
- Strategic and forward-thinking
- Adaptable and responsive to change
- Collaborative and team-focused
- Proactive and self-motivated
Self-Assessment Questions:
- Do you have a proven track record of driving measurable revenue growth through multi-channel marketing strategies in a high-growth SaaS or B2B environment?
- Are you comfortable working remotely and managing a team in a distributed work environment?
- Do you thrive in a fast-paced, dynamic work environment and enjoy the challenge of driving growth and market expansion?
ASSUMPTION: Flosum values candidates who are strategic, data-driven, and results-oriented, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- The VP of Marketing role at Flosum requires a high level of strategic thinking and leadership, which may be challenging for candidates without extensive experience in demand generation and growth marketing.
- The remote work arrangement may present communication and collaboration challenges, requiring strong leadership and management skills to maintain a cohesive and productive team.
- The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work environment.
- The competitive SaaS market may present challenges in driving revenue growth and market expansion, requiring a strong understanding of the market and competitive landscape.
ASSUMPTION: The successful candidate will be able to overcome these challenges and thrive in Flosum's dynamic and innovative work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, the VP of Marketing at Flosum requires a strong focus on demand generation and growth marketing, with a proven track record of driving measurable revenue growth.
- Flosum's focus on Salesforce and its commitment to security, compliance, and simplicity make it an attractive employer for marketing professionals with relevant experience.
- As a leadership role, the VP of Marketing at Flosum offers significant growth opportunities and the potential to make a significant impact on the company's long-term success.
ASSUMPTION: The VP of Marketing role at Flosum is unique in its focus on demand generation and growth marketing, with a strong emphasis on driving revenue growth and market expansion.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy to drive lead acquisition, pipeline growth, and revenue for Flosum's SaaS products.
- Optimizing lead nurturing programs and marketing automation to improve conversion rates and drive revenue growth.
- Aligning sales and marketing efforts to ensure lead qualification, scoring, and handoff processes are optimized for conversion and revenue impact.
- Managing demand generation budgets efficiently to ensure high ROI across all marketing programs and initiatives.
ASSUMPTION: These sample projects demonstrate the strategic and results-oriented nature of the VP of Marketing role at Flosum, with a strong focus on driving revenue growth and market expansion.
❓ Key Questions to Ask During Interview
- What are the key priorities for the VP of Marketing role in the first 90 days?
- How does Flosum support the growth and development of its marketing team members?
- What is the company's long-term vision for marketing and how does this role contribute to that vision?
- How does Flosum measure the success of its marketing efforts and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance and how does that manifest in this role?
ASSUMPTION: These key questions will help the candidate better understand the role, the company's culture, and the expectations for success in the VP of Marketing role at Flosum.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with demand generation, growth marketing, and performance marketing in the SaaS or B2B industry.
- Prepare for the interview by researching Flosum's products, market position, and competition. Be ready to discuss your approach to driving revenue growth and market expansion.
- If asked to provide a presentation or case study, choose a relevant example that demonstrates your ability to develop and execute a successful marketing campaign.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
