VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Pango

🔹 Location: Petaẖ Tiqva, Central, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring an in-house marketing team
• Developing and executing annual marketing plans
• Managing digital campaigns and marketing initiatives
• Collaborating with cross-functional teams and external partners
• Driving brand growth and customer value

ASSUMPTION: This role requires a strategic mindset and proven leadership skills to drive marketing efforts and contribute to company-wide strategy.

📋 Key Responsibilities

✅ Lead, mentor, and scale an in-house marketing team

✅ Build and execute the annual marketing plan

✅ Define and track KPIs to drive measurable business impact

✅ Manage and optimize paid media and digital campaigns

✅ Direct relationships with external partners

✅ Oversee lifecycle marketing and personalized campaigns

✅ Drive social media strategy and community engagement

✅ Oversee marketing initiatives related to subscriptions and customer value growth

✅ Partner with internal teams to ensure effective execution and delivery

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and experienced marketing professional.

🎯 Required Qualifications

Education: Relevant academic degree in Marketing, Communications, or a related field

Experience: 10+ years of marketing experience, including at least 5 years in leadership roles, preferably within B2C tech companies and large-scale consumer apps

Required Skills:

• Proven track record of building and leading successful consumer brands in the Israeli market
• Experience developing and executing marketing strategies while managing significant budgets
• Hands-on expertise in digital advertising, media buying, analytics, and marketing automation tools
• Demonstrated ability to build, mentor, and scale high-performing marketing teams
• Strong collaboration skills with external agencies, media buyers, and creative partners
• Creative and data-driven mindset with a focus on experimentation and insight-based decision-making
• Excellent strategic thinking—able to simplify complex challenges, communicate clearly, and make smart data-driven decisions

Preferred Skills:

• Fluency in Hebrew and English, both written and spoken

ASSUMPTION: Given the strategic nature of this role, candidates should have a strong background in marketing leadership and a proven track record in the Israeli market.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Based on industry standards for a VP of Marketing role in Israel with 10+ years of experience, the estimated salary range is ₪350,000 - ₪450,000 per year.

Benefits:

• Health insurance
• Retirement plan
• Paid time off

Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. Flexible hours may be available based on team needs and project demands.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pango operates in the Computer and Network Security industry, focusing on consumer online security solutions.

Company Size: Pango has 51-200 employees, providing a mid-sized company environment with opportunities for impact and growth.

Founded: Pango was founded in 2018, making it a relatively young and dynamic company.

Company Description:

• Pango is the leading provider of consumer online security solutions
• Offers a comprehensive and customizable suite of solutions to boost customer loyalty and retention
• Committed to safeguarding customer data and ensuring digital security

Company Specialties:

• Cybersecurity and Identity Theft Protection

Company Website: https://www.pango.co

ASSUMPTION: Pango's focus on consumer online security presents unique marketing challenges and opportunities for the VP of Marketing role.

📊 Role Analysis

Career Level: Executive leadership role, reporting directly to the CEO and contributing to company-wide strategy.

Reporting Structure: The VP of Marketing will lead and mentor an in-house marketing team, collaborating with cross-functional teams and external partners.

Work Arrangement: On-site, full-time position with the possibility of flexible hours based on team needs and project demands.

Growth Opportunities:

• Potential to shape the company's brand and marketing strategy
• Opportunity to mentor and develop marketing team members
• Possibility to expand the role's scope based on the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, as Pango continues to expand its market presence and product offerings.

🌍 Location & Work Environment

Office Type: Pango's headquarters is located in Boston, Massachusetts, with this role based in Petaẖ Tiqva, Central, Israel.

Office Location(s): 3 Shacham Street, Petaẖ Tiqva, Central, Israel

Geographic Context:

• Petaẖ Tiqva is a central city in Israel, providing easy access to major transportation hubs and urban amenities
• The Central District offers a mix of urban and suburban environments, with a diverse range of cultural and recreational opportunities
• Israel's tech industry is thriving, with numerous startups and established companies based in the region

Work Schedule: Standard business hours, Monday to Friday, with the possibility of flexible hours based on team needs and project demands.

ASSUMPTION: The location and work environment provide a dynamic and innovative setting for the VP of Marketing role, with access to a rich tech industry ecosystem.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager (VP of Marketing)
• Second-round interview with the CEO
• Final interview with key stakeholders from cross-functional teams
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management
• Cultural fit and alignment with Pango's mission and values
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience and achievements in the Israeli market
• Prepare examples of successful marketing campaigns and their impact on business growth
• Research Pango's products and competitors to demonstrate your industry knowledge

ATS Keywords: Marketing strategy, team leadership, digital advertising, media buying, analytics, marketing automation, collaboration, creative thinking, data-driven decision making, strategic thinking, brand development, community engagement, lifecycle marketing, social media management, KPI tracking, customer value growth

ASSUMPTION: The application process may vary, and candidates should be prepared to adapt their approach based on the specific interview rounds and assessment criteria.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Advertising platforms (e.g., Google Ads, Meta Ads, TikTok Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on Pango's current tech stack and the candidate's recommendations.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision making
• Continuous learning and adaptation

Self-Assessment Questions:

• How do you align with Pango's company values, and how have you demonstrated them in previous roles?
• How comfortable are you working in a dynamic, fast-paced environment, and how do you adapt to change?
• How do you approach collaboration and teamwork, particularly with cross-functional teams and external partners?

ASSUMPTION: Candidates should assess their fit with Pango's company culture and values, as well as their ability to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing a team remotely or across different time zones
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced and evolving market landscape
• Collaborating effectively with cross-functional teams and external partners

ASSUMPTION: These challenges are common to marketing leadership roles and can be mitigated through effective communication, team management, and adaptability.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position requires a strong focus on consumer online security and digital protection
• Pango's mid-sized company structure offers a unique blend of growth opportunities and impact, compared to larger or smaller organizations
• Candidates should consider their career goals and preferences for company size and growth trajectory

ASSUMPTION: Comparing this role to similar positions in the industry can help candidates assess their fit and expectations for the role.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or service
• Conducting market research to identify trends and opportunities in the consumer online security space
• Optimizing digital advertising campaigns to improve ROAS and reduce CAC
• Building and scaling a high-performing marketing team, including recruitment, onboarding, and mentoring

ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the VP of Marketing may undertake, but the specific projects will vary based on Pango's business needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into Pango's overall business strategy, and what are the key priorities for the first 90 days?
• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does Pango support the professional development and growth of its marketing team members?
• What is the company's approach to collaboration and communication with cross-functional teams and external partners?
• How does Pango measure the success of its marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: Asking insightful questions during the interview process can help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience and achievements in the Israeli market
• Prepare examples of successful marketing campaigns and their impact on business growth
• Research Pango's products and competitors to demonstrate your industry knowledge
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.