VP of Marketing

📌 Core Information

🔹 Job Title: VP of Marketing

🔹 Company: Valorx

🔹 Location: Toronto, Ontario, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to build brand awareness and drive demand
• Serving as the internal advocate for the customer journey, optimizing touchpoints to enhance engagement and retention
• Leading product marketing efforts, including messaging, positioning, and go-to-market strategies
• Driving demand generation and growth through scalable, cost-effective strategies
• Expanding Valorx's relationships with Salesforce teams and System Integrators through channel marketing

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have a proven track record in product marketing, preferably in B2B SaaS, with a deep understanding of the Salesforce ecosystem.

📋 Key Responsibilities

✅ Lead and scale marketing efforts by developing and executing a strategic marketing plan that builds brand awareness and drives demand

✅ Serve as the internal advocate for the customer journey, optimizing touchpoints to enhance engagement and retention

✅ Own messaging, positioning, and go-to-market strategies for Valorx's product suite

✅ Execute scalable, cost-effective strategies to generate pipeline and drive customer acquisition, with a strong emphasis on organic marketing, community engagement, and partner-led motions

✅ Develop and expand Valorx's relationships with Salesforce teams and System Integrators, positioning our solutions as a critical component of their tech stack and driving co-marketing opportunities

✅ Create high-impact content, including case studies, whitepapers, webinars, and community-driven resources to establish Valorx as a category leader within the Salesforce ecosystem

✅ Build and nurture a strong base of customer advocates who can amplify our brand and drive referrals

✅ Measure marketing performance, analyze data, and continuously refine campaigns to maximize ROI

ASSUMPTION: This role requires a hands-on approach, with the ability to operate both strategically and tactically. The ideal candidate will be comfortable rolling up their sleeves to execute while keeping an eye on long-term growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: Proven expertise in product marketing, with 5-10 years of experience in B2B SaaS, preferably within the Salesforce ecosystem.

Required Skills:

• Proven expertise in product marketing, with a strong understanding of the Salesforce ecosystem
• Experience driving low-cost, high-impact marketing strategies, leveraging organic growth, partner marketing, and community-driven initiatives
• Deep familiarity with Salesforce, its ecosystem, and how to effectively market to Salesforce professionals and partners
• Experience in channel marketing, particularly in working with System Integrators to drive adoption and revenue
• A passion for understanding and improving the customer journey, with a relentless focus on reducing friction and delivering a seamless experience
• Ability to operate both strategically and tactically, rolling up sleeves to execute while keeping an eye on long-term growth
• Strong storytelling, messaging, and positioning skills
• Excellent collaboration and leadership abilities, working closely with cross-functional teams including Sales, Product, and Customer Success

Preferred Skills:

• Experience with marketing automation tools and CRM platforms
• Fluency in Salesforce administration or development
• Background in enterprise software or SaaS

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM platforms, as well as fluency in Salesforce administration or development, would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a VP of Marketing role in Toronto, with 5-10 years of experience, the estimated salary range is CAD 150,000 - 200,000 per year.

Benefits:

• Health, dental, and vision insurance
• 401(k) or similar retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with a flexible work schedule that allows for a healthy work-life balance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits and working hours are based on industry standards and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Valorx operates in the Software Development industry, focusing on CRM management software with Excel functionality for Salesforce users.

Company Size: Valorx is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Valorx was founded in 2019, making it a relatively young and rapidly growing company.

Company Description:

• Valorx helps improve data quality, enables end-user productivity and efficiency, and maintains Salesforce as the true system of record
• The company offers a seamless, user-friendly experience for managing CRM data within Excel
• Valorx is committed to driving outcomes from Salesforce data that were not previously possible

Company Specialties:

• CRM management software
• Excel functionality for Salesforce users
• Data quality improvement
• End-user productivity and efficiency

Company Website: https://valorx.com/

ASSUMPTION: Valorx's focus on improving data management and user experience within the Salesforce ecosystem sets it apart from other software development companies.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another executive member of the leadership team.

Reporting Structure: The VP of Marketing will oversee the marketing team and collaborate closely with cross-functional teams, including Sales, Product, and Customer Success.

Work Arrangement: This role is remote-friendly, with flexible work arrangements that prioritize a healthy work-life balance.

Growth Opportunities:

• As Valorx continues to grow, there will be opportunities for the VP of Marketing to expand their team and take on additional responsibilities
• This role offers the chance to shape the marketing strategy and execution from the ground up, providing significant career growth potential
• The ideal candidate will have the opportunity to work closely with the leadership team, gaining valuable insights into the company's strategic direction

ASSUMPTION: Valorx's rapid growth and focus on driving outcomes from Salesforce data present significant opportunities for career growth and development in this role.

🌍 Location & Work Environment

Office Type: Valorx has offices in Pleasanton, CA, and Ahmedabad, IN, but this role is remote-friendly, allowing for a flexible work arrangement.

Office Location(s): Toronto, Ontario, Canada (Remote)

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, providing ample opportunities for networking and collaboration
• The city offers a high quality of life, with a diverse range of neighborhoods, cultural attractions, and recreational activities
• Toronto's central location in Eastern Canada makes it an ideal hub for Valorx's marketing efforts within the region

Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance.

ASSUMPTION: Valorx's remote-friendly work environment and flexible work arrangements cater to a diverse range of candidates, prioritizing work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the CEO or another executive member of the leadership team to discuss the company's vision and marketing strategy
• Case study or project presentation to demonstrate the candidate's ability to develop and execute strategic marketing plans
• Final interview with the CEO and other key stakeholders to discuss the candidate's fit within the company and their potential impact on Valorx's growth

Key Assessment Areas:

• Strategic thinking and planning
• Product marketing expertise and understanding of the Salesforce ecosystem
• Ability to drive low-cost, high-impact marketing strategies
• Collaboration and leadership skills, with a focus on cross-functional teamwork
• Customer journey mapping and optimization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, demand generation, and channel marketing, with a focus on the Salesforce ecosystem
• Prepare a case study or project presentation that demonstrates your ability to develop and execute strategic marketing plans, with a focus on driving brand awareness, demand, and customer acquisition
• Research Valorx's products, target audience, and competitive landscape to showcase your understanding of the company and its market position
• Be prepared to discuss your approach to customer journey mapping and optimization, as well as your strategies for driving organic growth and community engagement

ATS Keywords: Product marketing, Salesforce, B2B SaaS, channel marketing, demand generation, customer journey, strategic planning, organic growth, community engagement

ASSUMPTION: Valorx's interview process is designed to assess the candidate's strategic thinking, product marketing expertise, and ability to drive low-cost, high-impact marketing strategies. The company is looking for a candidate who can seamlessly integrate with the leadership team and drive Valorx's growth within the Salesforce ecosystem.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Google Workspace)

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools, CRM platforms, project management tools, and content creation tools would be highly beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Valorx prioritizes understanding and addressing the needs of its customers, with a focus on delivering a seamless, user-friendly experience
• Innovation: The company encourages creativity, resourcefulness, and continuous improvement in all aspects of its operations
• Collaboration: Valorx fosters a culture of teamwork, with a strong emphasis on cross-functional collaboration and open communication

Work Style:

• Strategic and tactical: The ideal candidate will be comfortable operating at both strategic and tactical levels, rolling up their sleeves to execute while keeping an eye on long-term growth
• Data-driven: Valorx prioritizes data-informed decision-making and continuous optimization of marketing campaigns
• Adaptable: The company values flexibility and adaptability in the face of changing market conditions and customer needs

Self-Assessment Questions:

• How do you approach understanding and improving the customer journey, with a focus on reducing friction and delivering a seamless experience?
• Can you provide an example of a time when you drove low-cost, high-impact marketing strategies, leveraging organic growth, partner marketing, and community-driven initiatives?
• How do you balance strategic thinking and planning with tactical execution, and how do you ensure that your marketing efforts align with the company's overall vision and growth objectives?

ASSUMPTION: Valorx's culture values customer-centricity, innovation, and collaboration, with a strong emphasis on data-driven decision-making and adaptability. The ideal candidate will be a strategic thinker with a passion for understanding and improving the customer journey, as well as a proven track record in driving low-cost, high-impact marketing strategies.

⚠️ Potential Challenges

• As a relatively young and rapidly growing company, Valorx may face challenges in scaling its marketing efforts to keep pace with its expanding customer base and market reach
• The competitive landscape within the Salesforce ecosystem is dynamic and crowded, requiring the VP of Marketing to continuously innovate and adapt to maintain Valorx's market position
• The remote-friendly work environment may present challenges in building and maintaining a cohesive marketing team, with a focus on fostering a strong company culture and promoting collaboration
• The VP of Marketing will need to balance the strategic development of Valorx's marketing strategy with the tactical execution of day-to-day marketing tasks, potentially stretching resources and bandwidth

ASSUMPTION: Valorx's rapid growth and competitive landscape present both opportunities and challenges for the VP of Marketing. The ideal candidate will be able to navigate these dynamics and drive the company's growth within the Salesforce ecosystem.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the Salesforce ecosystem and the ability to effectively market to Salesforce professionals and partners
• Valorx's focus on improving data management and user experience within the Salesforce ecosystem sets it apart from other software development companies, presenting unique opportunities and challenges for the VP of Marketing
• Career progression in this role may involve expanding the marketing team, taking on additional responsibilities, and shaping the company's strategic direction, providing significant growth potential

ASSUMPTION: Valorx's unique focus on the Salesforce ecosystem and its rapid growth present both similarities and differences to other marketing roles within the software development industry. The ideal candidate will have experience in product marketing, demand generation, and channel marketing, with a strong understanding of the Salesforce ecosystem and a passion for driving outcomes from Salesforce data.

📝 Sample Projects

• Developing and executing a strategic marketing plan to launch a new product within the Salesforce ecosystem, targeting Salesforce professionals and partners
• Creating a comprehensive content marketing strategy to establish Valorx as a thought leader within the Salesforce ecosystem, including case studies, whitepapers, webinars, and community-driven resources
• Building and nurturing a strong base of customer advocates, with a focus on driving referrals and amplifying Valorx's brand within the Salesforce community

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the VP of Marketing role at Valorx, with a focus on driving brand awareness, demand, and customer acquisition within the Salesforce ecosystem.

❓ Key Questions to Ask During Interview

• Can you describe the company's vision for growth within the Salesforce ecosystem, and how this role contributes to that strategy?
• How does Valorx approach customer journey mapping and optimization, and what role will I play in driving that process?
• Can you provide examples of successful marketing campaigns that Valorx has executed, and how they align with the company's overall growth objectives?
• How does Valorx foster collaboration and open communication across its teams, and what opportunities are there for cross-functional collaboration in this role?
• What are the key challenges facing Valorx's marketing efforts within the competitive Salesforce ecosystem, and how can I help address them?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of Valorx's vision, marketing strategy, and competitive landscape, as well as their ability to drive collaboration and address the challenges facing the company's marketing efforts within the Salesforce ecosystem.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, demand generation, and channel marketing, with a focus on the Salesforce ecosystem
• Prepare a case study or project presentation that demonstrates your ability to develop and execute strategic marketing plans, with a focus on driving brand awareness, demand, and customer acquisition
• Research Valorx's products, target audience, and competitive landscape to showcase your understanding of the company and its market position
• Be prepared to discuss your approach to customer journey mapping and optimization, as well as your strategies for driving organic growth and community engagement
• Follow up with the Valorx HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.