📌 Core Information
- Job Title: VP of Marketing (India - Remote)
- Company: Webgility
- Location: Indore, Madhya Pradesh, India
- Job Type: Full-Time
- Category: Marketing
- Date Posted: June 13, 2025
- Experience Level: 10+ years
- Remote Status: Remote (India only)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing a unified growth and marketing strategy across channels
- Managing a remote team and driving high-impact demand gen programs
- Collaborating with cross-functional teams to align on revenue strategy and feedback loops
- Championing the use of AI tools to accelerate execution and personalization
*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and experience in B2B marketing and growth, with a focus on the US SMB and mid-market e-commerce landscape.
📋 Key Responsibilities
- Strategy & Planning:
- Define and execute a unified growth and marketing strategy across channels
- Translate business goals into pipeline targets, coverage models, and campaign roadmaps
- Own and manage the marketing budget with a focus on ROI and scalable growth
- Build and continuously optimize a multi-product GTM plan
- Pipeline & Performance:
- Own marketing-sourced pipeline generation and lead volume across the entire funnel
- Run high-impact demand gen programs via SEO, paid media, content, outbound, and digital/in-person events
- Drive conversion rate optimization (CRO) and full-funnel improvements (MQL → SQL → Close)
- Continuously test, iterate, and refine campaigns, messaging, and channel mix
- Team Leadership & Execution:
- Lead and mentor a high-performing remote team across demand gen, content, product marketing, ops, and design
- Recruit and develop top talent, and maintain a high standard of execution and collaboration across time zones
- Manage agency/vendor relationships to scale channel execution when needed
- Cross-Functional Collaboration:
- Work closely with the CEO, Sales, and Product to align on revenue strategy, feedback loops, and messaging
- Support partner marketing and customer marketing to expand reach and improve lifecycle performance
- Contribute to roadmap planning by providing insights on buyer behavior, competitive positioning, and market trends
- AI & Innovation:
- Champion the use of AI tools across marketing ops, content creation, segmentation, and optimization
- Stay on the leading edge of marketing technology and automation to accelerate execution and personalization
*Assumption:* This role requires a hands-on approach to leadership, with a focus on strategy, execution, and continuous improvement.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 10+ years of B2B marketing/growth experience with 3+ years in a SaaS leadership role
- Required Skills:
- Proven success scaling from Series A to B/C, with deep focus on the US SMB and mid-market e-commerce landscape
- Expertise across performance marketing, ABM, SEO, CRO, outbound, and lifecycle campaigns
- Strong analytical and forecasting skills with knowledge of funnel KPIs, CAC, ROAS, and attribution models
- Hands-on mastery of HubSpot, GA4, SEO/SEM tools, paid media platforms, and reporting tools
- Experience managing distributed remote teams and working cross-functionally in high-growth environments
- Demonstrated use of AI tools in growth and marketing contexts
- Familiarity with the e-commerce ecosystem (Shopify, Amazon, QuickBooks, etc.) is a big plus
*Assumption:* Candidates should have a proven track record in B2B marketing and growth, with a strong focus on the US SMB and mid-market e-commerce landscape.
💰 Compensation & Benefits
- Salary Range: INR 80.00 LPA – INR 1.00 Cr LPA (including a 10–20% performance-linked variable pay)
- Benefits: Not specified
- Working Hours: Full-time (40 hours/week)
*Assumption:* The salary range is provided in Indian Rupees (INR) and is inclusive of a performance-linked variable pay component.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 51-200 employees
- Founded: 2007
- Company Description:
- Webgility is the leading automation platform for e-commerce accounting
- It helps SMBs thrive in e-commerce by streamlining daily bookkeeping, monthly end closing, sales tax compliance, inventory tracking, price management, listings, and more
- Powered by AI and trusted by Intuit, Webgility brings together all your systems and apps to deliver powerful automation and unique insights to help you grow your business
- Company Specialties: Data automation, QuickBooks integration, online store integration, inventory management, accounting automation, shipping and fulfillment, marketplace integration, SMB operations, e-commerce platform, e-commerce operations, and quickbooks
*ASSUMPTION:* Webgility is a well-established company in the e-commerce accounting automation space, with a strong focus on helping SMBs thrive in e-commerce.
📊 Role Analysis
- Career Level: Executive (VP)
- Reporting Structure: This role reports directly to the CEO and is responsible for leading the marketing team
- Work Arrangement: Remote (India only)
- Growth Opportunities:
- High-ownership, high-impact leadership role with room to scale
- Opportunity to shape the future of growth at Webgility
*ASSUMPTION:* This role offers significant growth opportunities for the right candidate, with a clear path to make a significant impact on the company's growth.
🌍 Location & Work Environment
- Office Type: Remote (fully remote team)
- Office Location(s): Indore, Madhya Pradesh, India
- Geographic Context:
- Indore is the largest and most populous city in the Indian state of Madhya Pradesh
- It is known for its rich history, culture, and educational institutions
- Work Schedule: Full-time (40 hours/week)
*ASSUMPTION:* The remote work environment at Webgility offers a high degree of flexibility and autonomy, with a strong emphasis on collaboration and communication.
💼 Interview & Application Insights
- Typical Process: Not specified
- Key Assessment Areas: Marketing strategy, team leadership, cross-functional collaboration, AI and innovation, and market trends
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and growth, with a focus on the US SMB and mid-market e-commerce landscape
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively in a remote environment
- ATS Keywords: B2B marketing, growth strategy, demand generation, SEO, CRO, performance marketing, ABM, content marketing, analytics, team leadership, e-commerce, AI tools, HubSpot, paid media, market trends, customer engagement
*ASSUMPTION:* The interview process at Webgility will focus on assessing the candidate's strategic thinking, leadership skills, and ability to work collaboratively in a remote environment.
🛠️ Tools & Technologies
- HubSpot
- GA4
- SEO/SEM tools
- Paid media platforms
- Reporting tools
- AI tools (for marketing ops, content creation, segmentation, and optimization)
*ASSUMPTION:* The tools and technologies required for this role are industry-standard and can be learned by candidates with relevant experience in B2B marketing and growth.
👔 Cultural Fit Considerations
- Company Values: Not specified
- Work Style: Collaborative, transparent, and high-ownership
- Self-Assessment Questions:
- Do you thrive in fast-growing B2B SaaS environments?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a strong analytical mindset and a passion for driving growth through marketing and innovation?
*ASSUMPTION:* Webgility values candidates who are strategic thinkers, strong communicators, and comfortable working in a remote, collaborative environment.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and leadership, which may be challenging for candidates without relevant experience in B2B marketing and growth
- The remote work environment may present challenges in terms of communication and collaboration
- The role requires a strong focus on the US SMB and mid-market e-commerce landscape, which may be unfamiliar to candidates without relevant experience
*ASSUMPTION:* Candidates should be prepared to overcome these challenges by demonstrating their strategic thinking, leadership skills, and ability to work collaboratively in a remote environment.
📈 Similar Roles Comparison
- This role is similar to other VP of Marketing roles in B2B SaaS companies, but with a specific focus on the US SMB and mid-market e-commerce landscape
- The remote work arrangement is a unique aspect of this role, which may appeal to candidates who value flexibility and autonomy
- The high-ownership, high-impact leadership role offers significant growth opportunities for the right candidate
*ASSUMPTION:* Candidates should compare this role to other VP of Marketing roles in B2B SaaS companies to understand the unique aspects and opportunities it offers.
📝 Sample Projects
- Developing and executing a unified growth and marketing strategy across channels
- Managing a remote team to drive high-impact demand gen programs
- Collaborating with cross-functional teams to align on revenue strategy and feedback loops
- Championing the use of AI tools to accelerate execution and personalization
*ASSUMPTION:* These sample projects are representative of the key responsibilities and requirements of the role, and should be used to guide the candidate's preparation for the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Webgility support the professional development of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does Webgility measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's long-term vision for growth, and how does this role contribute to that vision?
*ASSUMPTION:* These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://webgility.breezy.hr/p/abfa4f3f633c-vp-of-marketing-india-remote)
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and growth, with a focus on the US SMB and mid-market e-commerce landscape
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively in a remote environment
- Follow up with the hiring manager after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
