📌 Core Information
🔹 Job Title: Vice President of Marketing - Key Data
🔹 Company: Key Data
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading a high-impact, agile marketing team to drive growth across all segments.
- Partnering with the Chief Revenue Officer to accelerate growth through brand strategy, performance marketing, and GTM execution.
- Building marketing systems that scale and deliver revenue-driving programs.
- Expanding Key Data's thought leadership and making it a must-follow brand in the STR ecosystem.
ASSUMPTION: This role requires a strategic and hands-on leader who can balance creative storytelling with analytical discipline and operate with urgency and ownership.
📋 Key Responsibilities
✅ Lead a unified marketing plan across demand gen, digital, content, product marketing, and brand to drive qualified pipeline and grow revenue.
✅ Own product launch strategy, collaborating with product and cross-functional teams to plan and execute high-impact go-to-market strategies for new product rollouts.
✅ Drive localized and segment-specific GTM plays, designing and testing regional or audience-specific messaging, offers, and channels that accelerate adoption and unlock new segments.
✅ Coach and grow a high-performing team of marketers, building a culture of ownership, velocity, and creative experimentation.
✅ Own marketing performance and analytics, creating visibility into pipeline contribution, customer acquisition cost (CAC), and channel efficiency.
✅ Shape Key Data's positioning and voice in the market, expanding its thought leadership and making it a must-follow brand in the STR ecosystem.
✅ Collaborate deeply with Sales, Product, and CS to align GTM strategy, improve customer lifetime value, and fuel outbound efforts.
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, data-driven decision-making, and cross-functional leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 7-10+ years in B2B SaaS, ideally at $10M-$100M+ ARR stage, with experience in high-velocity sales and ACVs between $5K-$150K+.
Required Skills:
- Proven success scaling demand gen and integrated campaigns.
- Deep fluency across the modern marketing stack – digital, ABM, brand, content, product marketing, and marketing ops.
- Experience launching and testing localized GTM campaigns by region, segment, or vertical.
- Data-driven decision-making and comfort owning dashboards and forecast assumptions tied to revenue impact.
- Cross-functional leadership and ability to drive alignment across Sales, Product, and leadership.
Preferred Skills:
- Experience with data-powered products or industries like travel, hospitality, or real estate.
- International GTM launches experience.
ASSUMPTION: Candidates with experience in high-growth SaaS environments and a strong understanding of data-driven marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $250,000 per year (based on industry standards for a VP of Marketing in a similar-sized company and experience level)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work schedule
- Remote work equipment allowance
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for a VP of Marketing in a similar-sized company and experience level. The benefits listed are typical for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Data and analytics software for the short-term rental market
Company Size: 20 employees (small, remote-first team)
Founded: 2014 (11 years ago)
Company Description:
- Key Data is the most trusted platform for short-term rental market intelligence.
- Powered by direct integrations with millions of vacation rentals, OTAs, and hotels worldwide.
- Delivers unrivaled property- and market-level insights to operators, destinations, and investors.
Company Specialties:
- Short-term rental market intelligence
- Data analytics and visualization
- Market research and insights
Company Website: https://www.thejobsauce.com
ASSUMPTION: Key Data is a well-established company in the short-term rental market, with a strong focus on data-driven insights and a remote-first culture.
📊 Role Analysis
Career Level: Executive (VP) level, reporting directly to the Chief Revenue Officer
Reporting Structure: This role will lead a high-impact, agile marketing team
Work Arrangement: Remote solely, with a flexible work schedule
Growth Opportunities:
- Potential to grow into a C-level role as the company expands
- Opportunity to shape the marketing function and build a high-performing team
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the marketing function and make a lasting impact on the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- Key Data is a remote-first company, with employees located across the United States.
- The ideal candidate will be based in the United States but is free to work from anywhere within the country.
- The company offers unlimited PTO and a flexible work schedule to support work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work environment at Key Data offers a high degree of flexibility and work-life balance, with unlimited PTO and a flexible work schedule.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager (Chief Revenue Officer)
- Behavioral and skills-based interviews with the marketing team
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data-driven decision-making and analytics
- Cross-functional leadership and collaboration
- Marketing expertise and campaign management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with B2B SaaS marketing, data-driven decision-making, and cross-functional leadership.
- Showcase your ability to balance creative storytelling with analytical discipline and operate with urgency and ownership.
ATS Keywords: B2B SaaS, Growth Marketing, Data-Driven Decision-Making, Cross-Functional Leadership, GTM Execution Mindset, Systems Builder, Marketing Performance & Analytics, Team Leadership, Brand & Narrative, Full-Funnel Growth Strategy, Product Launch Strategy, Localized GTM Plays
ASSUMPTION: The interview process at Key Data is designed to assess the candidate's strategic thinking, data-driven decision-making, and cross-functional leadership skills, with a focus on marketing expertise and campaign management.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for a marketing team in a B2B SaaS company, with a focus on marketing automation, CRM, data visualization, and project management.
👔 Cultural Fit Considerations
Company Values:
- We Put People First
- We Are Customer Obsessed
- We Are Direct, Kind, Open & Empathetic
- We Are Boldly Challenging the Status Quo
- We Take Ownership
Work Style:
- Remote and flexible work environment
- Data-driven and results-oriented
- Collaborative and cross-functional
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high degree of flexibility and autonomy?
- Are you comfortable making data-driven decisions and owning marketing performance and analytics?
- Do you have experience leading a high-performing marketing team and driving growth across multiple channels?
- Are you comfortable operating with urgency and ownership, balancing creative storytelling with analytical discipline?
ASSUMPTION: Key Data values a remote-first, data-driven, and collaborative work environment, with a focus on direct and open communication, customer obsession, and challenging the status quo.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative culture in a virtual environment
- Balancing the need for strategic planning with the need for quick execution and iteration
- Navigating a fast-changing market and adapting marketing strategies accordingly
- Integrating with a small, close-knit team and quickly establishing credibility and influence
ASSUMPTION: The potential challenges in this role include managing a remote team, balancing strategic planning with execution, navigating a dynamic market, and integrating with a close-knit team.
📈 Similar Roles Comparison
- This role is unique in its focus on the short-term rental market and data-driven insights, but it shares similarities with other VP of Marketing roles in B2B SaaS companies.
- Compared to other VP of Marketing roles, this position may require more data-driven decision-making and a deeper understanding of the short-term rental market.
- Career progression in this role may follow a similar path to other VP of Marketing roles, with the potential to grow into a C-level role as the company expands.
ASSUMPTION: While this role shares similarities with other VP of Marketing roles in B2B SaaS companies, it is unique in its focus on the short-term rental market and data-driven insights, requiring a strong understanding of the market and data-driven decision-making.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including messaging, channel selection, and campaign development
- Conducting market research and analysis to identify new segments and opportunities for growth
- Optimizing marketing campaigns and channels to improve CAC and channel efficiency
ASSUMPTION: The sample projects for this role are focused on go-to-market strategy, market research and analysis, and campaign optimization, reflecting the key responsibilities and required skills for the position.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team members?
- What are the biggest challenges facing the short-term rental market, and how does Key Data differentiate itself from competitors?
- How does the company approach cross-functional collaboration and alignment, particularly between marketing and sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure and track marketing performance and pipeline contribution?
ASSUMPTION: The key questions to ask during the interview focus on the company's support for marketing team growth, its approach to the short-term rental market, cross-functional collaboration, priorities for the role, and marketing performance tracking.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B SaaS marketing, data-driven decision-making, and cross-functional leadership.
- Prepare for behavioral and skills-based interviews by practicing common marketing and leadership scenarios and brushing up on your knowledge of the short-term rental market and data-driven marketing.
- Follow up with the hiring manager (Chief Revenue Officer) one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
