📌 Core Information
🔹 Job Title: VP of Marketing - Oath Nutrition
🔹 Company: Trove Brands
🔹 Location: Lehi, UT, USA
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting bold, innovative marketing strategies to differentiate Oath Nutrition and drive growth
- Leading and inspiring high-performing marketing teams across various disciplines
- Fostering a culture of creativity, bold thinking, and market disruption
- Leveraging data-driven insights to optimize marketing effectiveness and seize new opportunities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in disruptive branding within the nutritional supplement or CPG industries.
📋 Key Responsibilities
✅ Create and implement visionary brand strategies that position Oath Nutrition as an industry leader
✅ Lead and inspire high-performing marketing teams to achieve aggressive growth targets
✅ Foster a culture of creativity, bold thinking, and market disruption
✅ Leverage data-driven insights and market analytics to identify trends and proactively seize new opportunities
✅ Oversee strategic relationships with agencies, media partners, and influencers to amplify brand reach and engagement
✅ Collaborate closely with R&D, Operations, and Sales to ensure brand consistency and marketing excellence across all consumer touchpoints
✅ Own marketing budget management, resource allocation, and ROI measurement to maximize effectiveness and efficiency
ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
Experience: 10+ years of progressive marketing leadership experience within nutritional supplements, health and wellness, or related CPG industries
Required Skills:
- Proven success in disruptive branding, consumer-centric marketing, and rapid market-share growth
- Exceptional analytical skills, utilizing consumer insights and market data to inform strategic decision-making
- Outstanding interpersonal and communication skills, capable of influencing stakeholders across all levels
Preferred Skills:
- Experience working in a fast-paced, entrepreneurial environment
- Familiarity with the nutritional supplement or CPG industries
ASSUMPTION: Candidates with a strong background in marketing leadership, a proven track record in disruptive branding, and exceptional analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in the CPG industry)
Benefits:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Fully equipped fitness center
- Yoga studio
- Meditation/Nap room
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role with the required experience level. The actual salary may vary based on factors such as the candidate's specific qualifications and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on nutritional supplements
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2000, with a rich history and established brand portfolio
Company Description:
- Trove Brands is a privately held house of brands including BlenderBottle®, Owala®, and Whiskware®
- The company’s patented and best-selling products are sold in over 90,000 retail locations across 90+ countries, and online at blenderbottle.com, owalalife.com, avana.com, and whiskware.com
- The Trove Brands global headquarters is located in Lehi, Utah
Company Specialties:
- Brand development and management
- Product innovation and design
- Global distribution and sales
Company Website: trovebrands.com
ASSUMPTION: Trove Brands offers a dynamic and entrepreneurial work environment, with a focus on innovation and growth.
📊 Role Analysis
Career Level: Executive, reporting directly to the CEO
Reporting Structure: This role will lead and manage high-performing marketing teams across various disciplines
Work Arrangement: Full-time, on-site at the Lehi, UT office
Growth Opportunities:
- Potential to shape the marketing strategy and growth trajectory of Oath Nutrition, a rapidly growing brand within the Trove Brands portfolio
- Opportunities to collaborate with and learn from experienced leaders across the organization
- Potential to take on additional responsibilities or expand the role's scope as the company and brand grow
ASSUMPTION: This role offers significant growth potential, both for the brand and the individual, given Trove Brands' focus on innovation and expansion.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities such as a fitness center, yoga studio, and meditation/nap room
Office Location(s): 250 S 850 E, Lehi, UT 84043, USA
Geographic Context:
- Lehi, UT is a rapidly growing city in the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its tech industry, with many startups and established companies calling it home
- Lehi offers a variety of outdoor recreation opportunities, with easy access to mountains, parks, and trails
Work Schedule: Full-time, typically Monday to Friday, with flexibility based on business needs
ASSUMPTION: The Lehi office provides a modern, collaborative work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interviews with key stakeholders, including the CEO and other marketing team members
- Case study or presentation to demonstrate strategic thinking and problem-solving skills
- Final interview with the CEO to discuss fit, expectations, and next steps
Key Assessment Areas:
- Strategic thinking and brand development
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Trove Brands' values
Application Tips:
- Highlight your proven track record in disruptive branding and rapid market-share growth within the nutritional supplement or CPG industries
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your strategic thinking and problem-solving skills in a marketing context
ATS Keywords: Marketing leadership, brand strategy, customer acquisition, team leadership, data analysis, creative development, consumer engagement, market analytics, budget management, interpersonal skills, communication skills, brand management, product positioning, innovation, collaboration, market disruption
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on proven experience in disruptive branding and rapid market-share growth.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's background and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation through collaboration
- Passion for excellence
- Entrepreneurial spirit
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable leading and managing high-performing teams?
- Do you have a proven track record in disruptive branding and rapid market-share growth?
ASSUMPTION: Trove Brands values candidates who are innovative, passionate, and entrepreneurial, with a strong focus on collaboration and results-driven work.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and leadership, which may be challenging for candidates without extensive marketing leadership experience
- The role may require occasional travel to attend industry events, conferences, or meetings with key stakeholders
- The role may involve working on evenings or weekends to meet project deadlines or attend events
- The role is based in Lehi, UT, which may require relocation for candidates not currently living in the area
ASSUMPTION: These challenges are inherent to the role and should be carefully considered by candidates during the application and interview process.
📈 Similar Roles Comparison
- This role is similar to a VP of Marketing or Chief Marketing Officer (CMO) position in a mid-sized consumer goods company, but with a focus on the nutritional supplement industry
- Unlike some other VP of Marketing roles, this position requires a high level of strategic thinking and leadership, with a proven track record in disruptive branding and rapid market-share growth
- This role offers significant growth potential, both for the brand and the individual, given Trove Brands' focus on innovation and expansion
ASSUMPTION: Candidates should compare this role to other VP of Marketing or CMO positions in the consumer goods industry, with a focus on the unique requirements and growth potential of this specific role.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy to differentiate Oath Nutrition and drive rapid market-share growth
- Leading a cross-functional team to launch a new product line, including market research, product development, and go-to-market strategy
- Conducting a competitive analysis and developing a strategic plan to improve Oath Nutrition's market position and competitive advantage
ASSUMPTION: These sample projects are intended to illustrate the strategic and leadership aspects of the role, and may vary based on the candidate's specific qualifications and the team's priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into Trove Brands' overall growth strategy for Oath Nutrition?
- What are the key priorities for this role in the first 90 days?
- How does Trove Brands support the professional development and growth of its marketing leaders?
- What are the key challenges facing Oath Nutrition in the next 12-24 months, and how can this role help address them?
- How does Trove Brands foster a culture of innovation and collaboration across its brands and teams?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team dynamics, and to demonstrate their strategic thinking and interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your strategic thinking and problem-solving skills in a marketing context
- Follow up with the Trove Brands HR team one week after submission to confirm receipt of your application and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
