📌 Core Information
🔹 Job Title: VP of Marketing - Oath Nutrition
🔹 Company: Trove Brands
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting bold, innovative marketing strategies to differentiate Oath Nutrition and drive growth
- Leading high-performing marketing teams across various disciplines to achieve aggressive targets
- Fostering a culture of creativity, bold thinking, and market disruption
- Leveraging data-driven insights and market analytics to optimize marketing effectiveness
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in disruptive branding and consumer-centric marketing within the nutritional supplements or related CPG industries.
📋 Key Responsibilities
✅ Create and implement visionary, disruptive brand strategies that position Oath Nutrition as an industry frontrunner
✅ Lead and inspire high-performing marketing teams across brand management, digital marketing, product positioning, creative development, and customer engagement to achieve aggressive growth targets
✅ Foster a culture of creativity, bold thinking, and market disruption, encouraging innovative approaches to product marketing and consumer engagement
✅ Leverage data-driven insights and market analytics to identify trends, optimize marketing effectiveness, and proactively seize new opportunities
✅ Oversee strategic relationships with agencies, media partners, and influencers to amplify brand reach and engagement
✅ Collaborate closely with R&D, Operations, and Sales to ensure brand consistency and marketing excellence across all consumer touchpoints
✅ Own marketing budget management, resource allocation, and ROI measurement to maximize effectiveness and efficiency
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and cross-functional collaboration to drive Oath Nutrition's rapid growth trajectory.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
Experience: 10+ years of progressive marketing leadership experience within nutritional supplements, health and wellness, or related CPG industries
Required Skills:
- Proven success in disruptive branding, consumer-centric marketing, and rapid market-share growth
- Proven ability to lead teams that create powerful, differentiated brand narratives and breakthrough campaigns
- Exceptional analytical skills, utilizing consumer insights and market data to inform strategic decision-making
- Outstanding interpersonal and communication skills, capable of influencing stakeholders across all levels
Preferred Skills:
- Experience working with a startup or fast-paced growth environment
- Familiarity with the nutritional supplements or health and wellness industries
ASSUMPTION: Candidates with a strong background in marketing leadership, a proven track record in disruptive branding, and experience in fast-paced environments will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Marketing role with 10+ years of experience in the CPG industry)
Benefits:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Fully equipped fitness center
- Yoga studio
- Meditation/Nap room
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role with the required experience level. Actual compensation may vary based on factors such as candidate qualifications, company performance, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically in the nutritional supplements and health and wellness sectors
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact
Founded: 2000, with a rich history and established brand portfolio
Company Description:
- Trove Brands is a privately held house of brands including BlenderBottle®, Owala®, and Whiskware®
- The company’s patented and best-selling products are sold in over 90,000 retail locations across 90+ countries, and online at blenderbottle.com, owalalife.com, avana.com, and whiskware.com
- The Trove Brands global headquarters is located in Lehi, Utah
Company Specialties:
- Brand development and management
- Product innovation and design
- Global distribution and sales
- Marketing and advertising
Company Website: trovebrands.com
ASSUMPTION: Trove Brands' extensive experience and global reach provide a stable and supportive environment for growth and innovation in the VP of Marketing role.
📊 Role Analysis
Career Level: Executive, reporting directly to the CEO
Reporting Structure: This role will oversee marketing teams across various disciplines, including brand management, digital marketing, product positioning, creative development, and customer engagement
Work Arrangement: Full-time, on-site at the Lehi, UT office
Growth Opportunities:
- Potential to shape the marketing strategy and growth trajectory of Oath Nutrition, Trove Brands' flagship brand
- Opportunities to collaborate with and learn from experienced leaders across various functions within Trove Brands
- Possibility to expand the role's scope or take on additional responsibilities as Oath Nutrition grows
ASSUMPTION: This role offers significant growth potential, both for the Oath Nutrition brand and the VP of Marketing's personal career development.
🌍 Location & Work Environment
Office Type: Trove Brands' global headquarters in Lehi, UT features a modern, collaborative work environment with on-site amenities such as a fitness center, yoga studio, and meditation room
Office Location(s): 250 S 850 E, Lehi, UT 84043, USA
Geographic Context:
- Lehi, UT is part of the Salt Lake City metropolitan area, offering a mix of urban and outdoor lifestyle options
- The area is known for its strong tech industry, with many startups and established companies calling it home
- Lehi is conveniently located near major highways and the Salt Lake City International Airport
Work Schedule: Full-time, typically Monday to Friday, with flexibility for meetings and project demands
ASSUMPTION: The Lehi, UT office provides a dynamic and engaging work environment, with easy access to outdoor recreation and cultural attractions in the Salt Lake City area.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interviews with key stakeholders, including the CEO and marketing team members
- Presentation or case study challenge to demonstrate strategic thinking and problem-solving skills
- Final interview with the CEO to discuss fit, expectations, and next steps
Key Assessment Areas:
- Strategic thinking and brand vision
- Leadership skills and team management
- Data-driven decision-making and analytical skills
- Communication and presentation abilities
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership experience, disruptive branding successes, and consumer-centric marketing strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a fast-paced environment
- Research Trove Brands and Oath Nutrition to demonstrate your understanding of the company, its products, and market position
ATS Keywords: Marketing leadership, disruptive branding, consumer-centric marketing, rapid market growth, team leadership, data-driven decision-making, strategic planning, cross-functional collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within Trove Brands and the Oath Nutrition team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation through collaboration
- Passion for excellence
- Entrepreneurial spirit
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
Self-Assessment Questions:
- How do you approach disruptive branding and market disruption in a competitive landscape?
- Can you provide an example of a time when you led a team to achieve aggressive growth targets through innovative marketing strategies?
- How do you balance data-driven decision-making with creative, consumer-centric marketing approaches?
ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with Trove Brands' values and work style, as well as a passion for driving innovative marketing strategies that disrupt the market.
⚠️ Potential Challenges
- Managing a high-performing marketing team in a fast-paced, growth-oriented environment
- Balancing data-driven decision-making with creative, consumer-centric marketing approaches
- Navigating a competitive market landscape to differentiate Oath Nutrition and drive growth
- Adapting to the unique culture and work environment of a mid-sized, privately held consumer goods company
ASSUMPTION: These challenges can be overcome by a strong, strategic leader with a proven track record in disruptive branding, consumer-centric marketing, and team management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of strategic planning and market disruption to drive rapid growth
- Trove Brands' mid-sized structure offers more opportunities for impact and growth than larger, more established companies, but may also require more adaptability and flexibility
- This role's focus on disruptive branding and consumer-centric marketing sets it apart from more traditional marketing positions, offering a unique opportunity for innovative, strategic leadership
ASSUMPTION: Candidates should consider their preference for strategic, innovative marketing roles versus more traditional marketing positions when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Oath Nutrition product launch
- Conducting market research and analysis to identify trends, optimize marketing effectiveness, and proactively seize new opportunities
- Collaborating with cross-functional teams to ensure brand consistency and marketing excellence across all consumer touchpoints
ASSUMPTION: These sample projects reflect the strategic, innovative, and collaborative nature of the VP of Marketing role at Oath Nutrition.
❓ Key Questions to Ask During Interview
- How does Trove Brands support the growth and development of its marketing leaders?
- What are the key priorities for the first 90 days in this role?
- How does Trove Brands measure the success of its marketing efforts, and how will my performance be evaluated?
- What opportunities exist for collaboration and knowledge-sharing with other marketing leaders within Trove Brands?
- How does Trove Brands foster a culture of innovation and market disruption within its marketing teams?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and success in the VP of Marketing position at Oath Nutrition.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing leadership experience, disruptive branding successes, and consumer-centric marketing strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a fast-paced environment
- Research Trove Brands and Oath Nutrition to demonstrate your understanding of the company, its products, and market position
- Follow up with a polite email one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
