VP of Marketing - Oath Nutrition

📌 Core Information

🔹 Job Title: VP of Marketing - Oath Nutrition

🔹 Company: Trove Brands

🔹 Location: Lehi, Utah, United States

🔹 Job Type: On-site

🔹 Category: Consumer Goods

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ Years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading innovative and disruptive marketing strategies
• Driving brand strategy and market presence
• Collaborating with other departments to ensure brand consistency
• Managing marketing budgets and optimizing resources

ASSUMPTION: The role requires a proactive leader familiar with the nutritional supplements sector, capable of handling multiple marketing channels to maintain the company's competitive edge.

📋 Key Responsibilities

✅ Create and implement visionary brand strategies to position Oath Nutrition as an industry leader

✅ Lead marketing teams to achieve aggressive growth targets while fostering a culture of creativity and innovation

✅ Leverage data-driven insights and market analytics to identify trends and optimize marketing effectiveness

✅ Oversee strategic relationships with agencies, media partners, and influencers

✅ Collaborate with R&D, Operations, and Sales to ensure brand consistency

✅ Own marketing budget management and ROI measurement

ASSUMPTION: The VP will need comprehensive knowledge in both strategic and operational marketing endeavors within consumer-focused industries to fulfill these responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred

Experience: Over 10 years in marketing leadership within nutritional supplements or related CPG industries

Required Skills:

• Marketing Leadership
• Brand Strategy
• Customer Acquisition
• Team Leadership

Preferred Skills:

• Stakeholder Influence
• Consumer-Centric Marketing

ASSUMPTION: The role requires extensive experience in similar industries; thus, understanding of nutritional supplements market dynamics is key.

💰 Compensation & Benefits

Salary Range: Not specified; competitive industry salary expected

Benefits:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Generous paid time off and parental leave
• Access to fitness facilities and wellness rooms

Working Hours: 40 hours per week, standard office hours

ASSUMPTION: Compensation will be aligned with industry standards for executive roles, with comprehensive benefits reflecting the company's commitment to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 201-500 employees; agile yet established work culture expected

Founded: 2000, with a history of successful brand launches and market penetration

Company Description:

• Globally recognized brands with extensive retail presence
• Innovative product development in health and wellness sectors
• Dynamic and entrepreneurial work environment

Company Specialties:

• Branding and marketing
• Product innovation
• Retail distribution

Company Website: https://trovebrands.com

ASSUMPTION: The company's specialties indicate a forward-thinking approach, emphasizing innovation and market leadership.

📊 Role Analysis

Career Level: Executive; suits highly experienced leaders seeking strategic influence

Reporting Structure: Directly reporting to the CEO

Work Arrangement: On-site interaction for cohesive team leadership

Growth Opportunities:

• Opportunity to shape a growing brand's future
• Potential for industry recognition
• Influence across strategic company activities

ASSUMPTION: High-level influence within the organization can pave the way for substantial career advancement.

🌍 Location & Work Environment

Office Type: Modern, equipped with wellness amenities and collaborative spaces

Office Location(s): 250 S 850 E, Lehi, UT 84043, US

Geographic Context:

• Lehi, a hub for innovation and startups
• Proximity to scenic outdoor locations
• Access to a rich talent pool within Utah's tech landscape

Work Schedule: Predominantly office-based work with potential flexibility for events or emergencies

ASSUMPTION: The emphasis on on-site work suggests a preference for face-to-face interaction to drive creativity and team cohesion.

💼 Interview & Application Insights

Typical Process:

• 1. Online application submission
• 2. Initial HR screening
• 3. Leadership interviews
• 4. CEO interview for final decision

Key Assessment Areas:

• Strategic thinking and industry knowledge
• Leadership and team management skills
• Market analysis and data interpretation

Application Tips:

• Highlight experience in successful branding strategies
• Demonstrate understanding of market dynamics
• Prepare to share data-driven success stories

ATS Keywords: Marketing Leadership, Brand Strategy, Customer Acquisition, Data-Driven Insights

ASSUMPTION: The structured interview process is designed to rigorously evaluate both leadership capability and specific market expertise.

🛠️ Tools & Technologies

• Marketing automation platforms
• Analytics tools
• Brand management software

ASSUMPTION: As a data-driven role, proficient use of analytics and marketing software is likely crucial.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and synergy
• Integrity and excellence

Work Style:

• Dynamic and fast-paced
• Strong emphasis on teamwork
• Open to taking bold actions and calculated risks

Self-Assessment Questions:

• Am I comfortable in a rapidly changing and innovative environment?
• Can I lead teams towards disruptive market strategies?
• Do I value and foster collaborative work cultures?

ASSUMPTION: The cultural fit emphasizes continuous innovation and collective success, requiring adaptability and leadership.

⚠️ Potential Challenges

• Navigating rapid market expansion
• Aligning diverse teams under unified strategies
• Maintaining brand consistency across multiple channels
• Achieving aggressive growth targets

ASSUMPTION: The role's challenges arise from the dynamic nature of marketing and the company's ambitious growth plans.

📈 Similar Roles Comparison

• VP of Marketing at a similar-sized CPG company
• Global Brand Director for health and wellness products
• Chief Marketing Officer in the nutritional supplements industry

ASSUMPTION: Similar roles demand strategic vision and leadership in fast-paced consumer industries.

📝 Sample Projects

• Launching a new product line within six months
• Developing a comprehensive digital marketing campaign
• Leading a brand repositioning initiative

ASSUMPTION: Projects will likely focus on swift execution and innovative campaigns aligned with market opportunities.

❓ Key Questions to Ask During Interview

• What recent strategic initiatives have been the most successful?
• How does the company measure success within the marketing function?
• What are the biggest opportunities and challenges the company faces in the next 5 years?
• How is success measured for this role?
• What are the expectations for the first 90 days?

ASSUMPTION: Questions should explore alignment of expectations and strategic direction to ensure a precise fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a comprehensive resume highlighting leadership experience
• Include a cover letter with examples of past successes
• Be ready to discuss market trends and growth strategies
• Bring questions that demonstrate industry insight to the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.