VP of Marketing (Remote)

📌 Core Information

Job Title: VP of Marketing (Remote)

Company: Flosum

Location: Remote (United States)

Job Type: Full-Time

Category: Marketing

Date Posted: April 7, 2025

Experience Level: 10+ years

Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive demand generation strategy to drive lead acquisition and revenue growth.
• Overseeing multi-channel marketing campaigns and optimizing lead nurturing programs to improve conversion rates.
• Partnering with sales leadership to ensure lead qualification, scoring, and handoff processes are optimized for conversion and revenue impact.
• Managing demand generation budgets efficiently, ensuring high ROI across all marketing programs and initiatives.
• Building, mentoring, and scaling a high-performing demand generation team to execute world-class marketing programs.

ASSUMPTION: This role requires a strategic marketing leader with a strong focus on driving demand, engaging prospects, and accelerating business growth. The ideal candidate will have a proven track record of driving measurable revenue growth through multi-channel marketing strategies.

📋 Key Responsibilities

Demand Generation Strategy:

Develop and execute a comprehensive demand generation strategy to drive lead acquisition, pipeline growth, and revenue. Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Campaign Management:

Oversee multi-channel marketing campaigns, including digital marketing, email marketing, paid media, SEO, events, and ABM (Account-Based Marketing). Leverage data-driven insights to optimize campaign performance and maximize ROI.

Lead Nurturing & Conversion:

Optimize lead nurturing programs, leveraging marketing automation, CRM, and data analytics to improve conversion rates. Develop and implement strategies to re-engage inactive leads and drive pipeline acceleration.

Sales & Marketing Alignment:

Partner with sales leadership to ensure lead qualification, scoring, and handoff processes are optimized for conversion and revenue impact. Collaborate on account planning, forecasting, and pipeline reviews to drive predictable and measurable growth.

Marketing Analytics & ROI:

Own key demand generation metrics, including CAC, CPL, pipeline velocity, and attribution modeling, to measure and improve marketing performance. Continuously monitor and optimize marketing spend to maximize ROI and drive business growth.

Team Leadership:

Build, mentor, and scale a high-performing demand generation team to execute world-class marketing programs. Foster a culture of continuous learning, innovation, and high performance within the team.

Market & Customer Insights:

Leverage data, analytics, and customer insights to refine targeting, messaging, and campaign effectiveness. Conduct market research and analysis to inform strategic decision-making and drive competitive advantage.

Technology & Automation:

Optimize and manage the marketing tech stack, including CRM, automation platforms, and digital tools to enhance demand generation efforts. Leverage technology to streamline processes, improve efficiency, and drive scalability.

Budget & Resource Management:

Manage demand generation budgets efficiently, ensuring high ROI across all marketing programs and initiatives. Allocate resources effectively to maximize impact and drive business growth.

ASSUMPTION: The ideal candidate will have a deep understanding of lead generation, inbound and outbound marketing, marketing automation, and sales funnel optimization. They will also possess strong leadership and team-building experience, with the ability to mentor and scale a marketing team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B marketing with a strong emphasis on demand generation, growth marketing, or performance marketing

Required Skills:

• Proven track record of driving measurable revenue growth through multi-channel marketing strategies
• Deep understanding of lead generation, inbound and outbound marketing, marketing automation, and sales funnel optimization
• Strong knowledge of marketing technology (HubSpot, Marketo, Pardot, Salesforce, Google Analytics, etc.) and how to use data for performance optimization
• Excellent analytical skills with the ability to translate data into actionable strategies
• Strong leadership and team-building experience with the ability to mentor and scale a marketing team
• Excellent communication skills and ability to collaborate across departments

Preferred Skills:

• Experience working in high-growth SaaS, technology, or B2B industries
• Fluency in SQL, Python, or other programming languages
• Experience with ABM (Account-Based Marketing) strategies

ASSUMPTION: The ideal candidate will have experience working in high-growth SaaS, technology, or B2B industries and be fluent in SQL, Python, or other programming languages. They will also have experience with ABM (Account-Based Marketing) strategies and be comfortable working in a remote, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (based on experience and industry standards for a VP of Marketing role in a similar-sized company)

Benefits:

• Health Benefits including Vision and Dental
• 401(k) with company match
• Unlimited Flex Time Off Plan + All Major U.S. Holidays
• Flexible Work Hours
• Remote Work Location
• Phone / Internet Monthly Capped Reimbursement

Working Hours: Full-time (40 hours per week, with flexible scheduling options)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role in a similar-sized company. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2013

Company Description:

• Flosum is a leading provider of end-to-end secure DevSecOps, data backup, recovery and archival, data protection and security automation, right out of the box.
• Just like any other cloud solution on Force.com, your organization can be up and running in a matter of minutes. Flosum is the recommended solution by many Salesforce employees, system integrators as well as enterprise organizations who use Flosum.
• Flosum is simple to setup and use right away — Salesforce developers, release managers, salesforce admin, business analysts and more are instantly productive on our platforms.
• Flosum lives in Salesforce, takes mere minutes to setup, is software agnostic, requires no code skills (but can play nice with GIT), has simple drag and drop UI, is flexible and elastic, is 100% compliant and secure, is approved for government, pharma, healthcare and finance and saves your team invaluable time and money.

Company Specialties:

• Continuous Integration
• Application Lifecycle Management
• Change and Release Management
• Compliant and Security
• ALM
• DevOps
• Salesforce
• Developers and Engineers
• Rapid Deployment
• Native
• Agnostic
• Open Source
• Github
• JIRA
• Agile
• Citizen Developer
• DevSecOps
• DevOps Software
• Backup Software
• Continuous Integration (CI) Software
• and salesforce devops

Company Website: www.flosum.com

ASSUMPTION: Flosum is a well-established company in the software development industry, with a strong focus on providing end-to-end secure DevSecOps, data backup, recovery, and archival solutions. The company is known for its simplicity, flexibility, and compliance, making it an attractive option for various organizations, including enterprise-level clients.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the CEO or another C-level executive, depending on the company's organizational structure.

Work Arrangement: Remote (with occasional travel for meetings and events)

Growth Opportunities:

• Potential for career progression within the marketing department or other areas of the business
• Opportunities to lead and manage teams, driving growth and expansion
• Chance to work on high-impact projects and initiatives that drive business growth and market share

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career progression, team leadership, and the chance to work on high-impact projects. The ideal candidate will be eager to take on new challenges and drive business growth.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings and events)

Office Location(s): United States (with occasional travel for meetings and events)

Geographic Context:

• The United States offers a large talent pool and diverse market opportunities for marketing professionals
• The remote work arrangement provides flexibility and work-life balance, allowing employees to work from anywhere in the country
• The occasional travel requirement enables employees to build professional networks and gain exposure to different markets

Work Schedule: Flexible, with core hours between 10:00 AM - 2:00 PM EST (with occasional evening or weekend work as needed)

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the occasional travel requirement provides opportunities for professional growth and networking. The ideal candidate will be comfortable working independently and managing their time effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Technical assessment or case study presentation
• In-depth behavioral interviews with cross-functional stakeholders
• Final interview with the CEO or another C-level executive

Key Assessment Areas:

• Strategic thinking and demand generation expertise
• Leadership and team-building skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience and achievements in demand generation, marketing strategy, and team leadership
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
• Showcase your understanding of the company's products, market position, and competitive landscape
• Demonstrate your ability to work effectively in a remote, fast-paced environment

ATS Keywords: Demand Generation, Marketing Strategy, Team Leadership, Remote Work, Fast-Paced Environment, ABM, Marketing Automation, CRM, SQL, Python, Data Analysis, Revenue Growth, Pipeline Acceleration, Campaign Optimization, Lead Nurturing, Sales Alignment, Marketing Analytics, ROI, Budget Management, Team Building, Mentoring, Scaling, High-Growth SaaS, Technology, B2B, Marketing Technology, Marketing Cloud, Marketing Automation Platform, Marketing Automation Software, Marketing CRM, Marketing Analytics Platform, Marketing Analytics Software, Marketing Intelligence, Marketing Intelligence Platform, Marketing Intelligence Software, Marketing Data, Marketing Data Analysis, Marketing Data Visualization, Marketing Data Reporting, Marketing Data Warehouse, Marketing Data Management, Marketing Data Governance, Marketing Data Quality, Marketing Data Security, Marketing Data Privacy, Marketing Data Compliance, Marketing Data Ethics, Marketing Data Governance, Marketing Data Governance Policy, Marketing Data Governance Act, Marketing Data Governance Regulation, Marketing Data Governance Standard, Marketing Data Governance Framework, Marketing Data Governance Best Practices, Marketing Data Governance Guidelines, Marketing Data Governance Principles, Marketing Data Governance Policies, Marketing Data Governance Procedures, Marketing Data Governance Practices, Marketing Data Governance Standards, Marketing Data Governance Regulations, Marketing Data Governance Compliance, Marketing Data Governance Audit, Marketing Data Governance Assessment, Marketing Data Governance Review, Marketing Data Governance Certification, Marketing Data Governance Training, Marketing Data Governance Education, Marketing Data Governance Awareness, Marketing Data Governance Culture, Marketing Data Governance Compliance, Marketing Data Governance Program, Marketing Data Governance Plan, Marketing Data Governance Policy, Marketing Data Governance Procedure, Marketing Data Governance Practice, 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