📌 Core Information
🔹 Job Title: VP of Marketing (REMOTE)
🔹 Company: Cyware
🔹 Location: United States, Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive demand and awareness for Cyware's products.
- Leading a marketing team to deliver consistent and effective marketing efforts across various channels.
- Collaborating with cross-functional teams, such as product and sales, to maintain brand consistency throughout the customer journey.
- Building relationships with media and stakeholders through creative PR efforts.
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and drive marketing efforts that align with Cyware's goals and client needs.
📋 Key Responsibilities
✅ Marketing Strategy & Planning: Develop and execute marketing strategies that capture the attention of target buyers and drive demand for Cyware's products.
✅ Branding & Corporate Identity: Lead branding and corporate identity initiatives that set Cyware apart from competitors.
✅ Content Creation & Management: Oversee the creation and management of content for Cyware's online presence and editorial design.
✅ Team Management & Development: Manage the marketing team, evaluate new ways to increase efficiency, and grow the team as needed.
✅ Market Research & Analysis: Conduct market research, analyze findings, and implement new strategies based on insights.
✅ Budget Management & Reporting: Manage the marketing budget, measure campaign costs, and report on the effectiveness of marketing campaigns using KPIs and other metrics.
✅ Cross-Functional Collaboration: Work closely with cross-functional teams, such as product and sales, to maintain brand consistency and cohesion throughout the customer's buying journey.
✅ Media & Stakeholder Relations: Build relationships with media and stakeholders through creative PR efforts.
✅ Quarterly & Annual Planning: Participate in quarterly and annual planning of the company's goals and objectives.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration with various teams to drive marketing efforts that align with Cyware's goals and client needs.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or other related field. A Master's in marketing or an MBA would be a plus.
Experience: 10-15 years of hands-on marketing experience, with a focus on the cybersecurity industry.
Required Skills:
- Proven experience as a marketing leader, managing teams to accomplish common goals.
- In-depth knowledge of the cybersecurity industry.
- Exceptional verbal and written communication skills.
- Ability to manage marketing databases, social media, and advertising campaigns.
- Proven ability to manage multiple projects at once while meeting deadlines.
- Ability to collaborate with cross-functional teams.
- Up-to-date with current marketing techniques and best practices (including digital).
Preferred Skills:
- Experience leading marketing for startups, especially those that have reached Series C funding.
- Ability to work with teams spread across multiple geographies.
ASSUMPTION: This role requires a strong background in marketing, with a focus on the cybersecurity industry, and proven leadership experience managing teams to accomplish common goals.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Marketing with 10-15 years of experience in the cybersecurity industry)
Benefits:
- Time Off
- Paid Holidays
- Retirement Plans
- Insurance Coverage
- Professional Development Opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing with the required experience level in the cybersecurity industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: 201-500 employees
Founded: 2016
Company Description:
- Cyware delivers an innovative approach to cybersecurity that unifies threat intelligence, automation, threat response, and vulnerability management with data insights.
- Cyware's Cyber Fusion platform integrates SOAR and TIP technology, enabling collaboration across siloed security teams.
- Cyware is widely deployed by enterprises, government agencies, and MSSPs, and is the leading threat intelligence sharing platform for global ISACs and CERTs.
Company Specialties:
- Cyber Security
- Information Security
- ransomware
- data breach
- computer security
- malware
- cyber war
- mobile security
- Internet of Things
- Internet Security
- security automation
- security orchestration
- soar
- threat intelligence platform
- threat intelligence
- cyber fusion
- case management
- and incident response
Company Website: www.cyware.com
ASSUMPTION: Cyware is a well-established company in the cybersecurity industry, with a strong focus on threat intelligence, automation, and collaboration across security teams.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the CEO and oversees the marketing team.
Work Arrangement: Remote (100%)
Growth Opportunities:
- As Cyware continues to grow, there may be opportunities for the VP of Marketing to expand their team and take on additional responsibilities.
- This role offers the chance to make a significant impact on the company's marketing efforts and drive its continued growth.
ASSUMPTION: This role offers a high level of responsibility and the opportunity to drive marketing efforts that align with Cyware's goals and client needs.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): United States
Geographic Context:
- The United States offers a large talent pool and a diverse range of industries, making it an attractive location for a remote marketing role.
- The remote work arrangement provides flexibility and the opportunity to work from anywhere in the United States.
- The cybersecurity industry is growing rapidly, with a strong demand for skilled professionals in the United States.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work.
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere in the United States, with a strong focus on the cybersecurity industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with key stakeholders, including the CEO and other members of the executive team
- Background check and reference checks
- Job offer
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Industry knowledge and experience in cybersecurity
- Communication and presentation skills
- Cultural fit and alignment with Cyware's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and industry knowledge in cybersecurity.
- Prepare for behavioral interview questions that focus on your marketing strategy and planning, leadership, and problem-solving skills.
- Research Cyware's products, services, and competition to demonstrate your understanding of the company and its market position.
ATS Keywords: Marketing Strategy, Demand Generation, Product Marketing, Public Relations, Marketing Operations, Content Creation, Event Management, Market Research, Team Management, Cross-Functional Collaboration, Communication Skills, Digital Marketing, Budget Management, Brand Development, Thought Leadership, Stakeholder Engagement
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their marketing experience, leadership skills, and industry knowledge in cybersecurity.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you results-driven and focused on achieving goals?
- Are you adaptable and open to change?
- Do you have a growth mindset and a commitment to delivering results?
ASSUMPTION: Cyware values innovation, collaboration, customer-centricity, integrity, and accountability. Applicants should assess their fit with these values and the company's work style before applying.
⚠️ Potential Challenges
- Managing a remote marketing team and maintaining productivity and engagement.
- Balancing multiple projects and deadlines while maintaining a high level of quality and consistency.
- Keeping up with the latest marketing trends and technologies in the cybersecurity industry.
- Navigating a competitive job market and standing out as a strong candidate.
ASSUMPTION: The challenges associated with this role are typical for a VP of Marketing in the cybersecurity industry and can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other VP of Marketing roles in the cybersecurity industry, with a focus on driving demand and awareness for the company's products and services.
- However, this role offers the opportunity to lead a marketing team and drive marketing efforts for a well-established company in the cybersecurity industry.
- Career paths for this role may include advancing to a Chief Marketing Officer (CMO) role or transitioning to a Chief Revenue Officer (CRO) role, depending on the company's growth and strategic priorities.
ASSUMPTION: This role offers a unique opportunity to drive marketing efforts for a well-established company in the cybersecurity industry and advance to a senior leadership role within the company.
📝 Sample Projects
- Developing and executing a marketing strategy to launch a new product or service offering.
- Managing a team to create and execute a content marketing campaign to drive brand awareness and thought leadership.
- Collaborating with cross-functional teams to create and execute a go-to-market strategy for a new product or service offering.
ASSUMPTION: These sample projects are representative of the types of marketing initiatives that the VP of Marketing may be responsible for leading and executing.
❓ Key Questions to Ask During Interview
- What are the company's top marketing priorities for the next 12-24 months?
- How does the marketing team currently collaborate with other departments, such as product and sales?
- What is the company's approach to professional development and growth opportunities for marketing team members?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the company's culture like, and how does the marketing team fit into the broader organization?
ASSUMPTION: These questions are designed to help applicants better understand the company's marketing priorities, culture, and growth opportunities for the marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and industry knowledge in cybersecurity.
- Prepare for behavioral interview questions that focus on your marketing strategy and planning, leadership, and problem-solving skills.
- Research Cyware's products, services, and competition to demonstrate your understanding of the company and its market position.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
