🔹 Job Title: VP of Product and Solutions Marketing
🔹 Company: Alteryx
🔹 Location: Southern California, USA - Remote
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-06-04
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic leader who can balance big-picture thinking with hands-on execution in a fast-moving environment.
✅ Lead and grow a team of product and solution marketers across multiple verticals and international markets — mentoring and empowering them to deliver the best work of their careers.
✅ Define and execute the go-to-market strategy for new product launches, ensuring fast and coordinated alignment across marketing, product management, sales, and customer success.
✅ Own positioning, messaging, value propositions, and competitive differentiation for our entire platform and key solutions.
✅ Partner closely with product, revenue, and customer teams to inform roadmap priorities and ensure a market and customer-first approach.
✅ Own the connection between messaging and revenue — partner closely with sales, product, and demand generation teams to develop integrated sales plays, campaigns, and content that accelerate pipeline and drive growth.
✅ Develop sales enablement programs, content, product demos, and tools that empower the field to engage line of business buyers as well as C-suite buyers with confidence
✅ Bring deep market, customer, and competitive insight back to the business to inform strategy, while actively shaping industry perception by engaging and influencing key analysts, partners, and market influencers.
✅ Drive thought leadership and solution narratives that elevate our brand and market position. Develop and deliver compelling executive-level presentations for industry events, ensuring our voice leads across products, solutions, and verticals.
✅ Serve as a visible leader and trusted voice across internal and external engagements — partner directly with sales teams, customers, and partners to support strategic deals, reinforce our value proposition, and represent the voice of marketing in key forums.
✅ Move with urgency and a bias for execution—embrace an entrepreneurial mindset, prioritize impact over process, and inspire teams to operate with speed, focus, and accountability.
ASSUMPTION: This role requires a high degree of ownership and comfort navigating ambiguity while balancing process with speed.
Education: Bachelor's degree required, MBA preferred
Experience: 15+ years of relevant B2B technology sales engineering, product management, and/or product marketing experience, with at least 5 years leading product or solution marketing at scale
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in cloud computing or SaaS companies, focused on marketing to both line of business and IT, will be strongly considered.
Salary Range: $250,000 - $300,000 USD per year (based on location)
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Final compensation will be determined by various factors such as relevant work experience, education, certifications, skills, and geographic location.
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1997 (privately held)
Company Description:
Company Specialties:
Company Website: http://www.alteryx.com
ASSUMPTION: Alteryx is a well-established company in the data analytics and business intelligence space, focusing on providing a comprehensive platform for data-driven decision-making.
Career Level: Executive/VP level
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Remote OK, with flexibility for candidates in specific locations
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's market position and revenue growth.
Office Type: Remote-friendly with multiple office locations worldwide
Office Location(s): Irvine, California (headquarters), Paris, France, Prague, Czech Republic, Tokyo, Japan, New York, New York, Toronto, Canada, Singapore, Kyiv, Ukraine, Arlington, Virginia, Dubai, United Arab Emirates
Geographic Context:
Work Schedule: Standard full-time workweek of 40 hours, with flexibility for remote workers
ASSUMPTION: The remote-friendly work environment at Alteryx offers candidates the flexibility to balance work and personal life while collaborating with a diverse, global team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product marketing, go-to-market strategy, team leadership, messaging, positioning, competitive differentiation, sales enablement, market insight, thought leadership, storytelling, communication, executive presence, pipeline development, customer engagement, analyst relations, entrepreneurial mindset
ASSUMPTION: The interview process at Alteryx is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on the role's specific requirements.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Alteryx values candidates who are customer-centric, inclusive, innovative, collaborative, accountable, adaptable, and results-focused, with a strong work ethic and a passion for data-driven decision-making.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
ASSUMPTION: This role offers a unique opportunity to shape the go-to-market strategy for a leading enterprise software company and drive market leadership through compelling storytelling and differentiated go-to-market execution.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the candidate's ability to balance big-picture thinking with hands-on execution.
ASSUMPTION: These questions demonstrate the candidate's interest in the company's culture, growth opportunities, and strategic priorities, while also showcasing their ability to think critically about the role's requirements.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.