VP of Product Marketing

📌 Core Information

🔹 Job Title: VP of Product Marketing

🔹 Company: DTN

🔹 Location: Remote, TX

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading a global product marketing team to define and drive DTN’s product marketing strategy.
• Collaborating with cross-functional teams to ensure successful go-to-market execution and effective communication of DTN’s value proposition.
• Developing tailored messaging frameworks for buyer personas and industry segments, tying complex data and AI functionality to clear customer value.
• Guiding the product launch process to deliver impact across awareness, pipeline, and customer adoption.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a high-change environment with matrixed teams and global operations.

📋 Key Responsibilities

✅ Define and drive DTN’s product marketing strategy in close partnership with Product, Sales, CS and Marketing leadership.

✅ Build and lead a high-performing, global product marketing team.

✅ Lead team execution across vertical and platform go-to-market efforts in agriculture, energy, and weather intelligence.

✅ Own go-to-market readiness and execution for all major launches, feature rollouts, and roadmap initiatives across all sectors.

✅ Build and guide a cross-functional product launch process that delivers impact across awareness, pipeline, and customer adoption.

✅ Collaborate with Product, Sales, Finance, and Revenue Operations on monetization strategies that balance scalability and customer value.

✅ Drive industry marketing strategy to contextualize DTN’s solutions within the business needs, challenges, and language of each target sector.

✅ Continuously gather and synthesize market, customer, and competitor data to inform positioning, roadmap, and GTM motion.

✅ Lead analyst relations with our Product Management team.

✅ Partner with Sales, Customer Success and Enablement to deliver world-class tools, assets, and training for our platforms and products.

✅ Ensure Sales and Customer Success are equipped to sell value, differentiate DTN, and address vertical-specific challenges.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to align with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 15+ years of B2B SaaS/software product marketing experience, with at least 10 years in leadership roles

Required Skills:

• Proven success aligning with Sales, Product, and the C-suite to drive commercial outcomes to high-value, enterprise customers with longer sales cycles.
• Exceptional storytelling, positioning, and segmentation skills, with a track record of transforming complex technologies into compelling value narratives.
• Experience guiding GTM strategy, solution marketing, and competitive programs.
• Familiarity with AI/ML-powered platforms and operational intelligence tools is a strong advantage.
• Adept at thriving in high-change environments with matrixed teams and global operations.

Preferred Skills:

• Domain expertise in energy, agriculture, weather, risk intelligence, or industrial sectors.
• Experience working with a global team and managing remote employees.

ASSUMPTION: Candidates with experience in B2B SaaS product marketing and leadership roles are strongly encouraged to apply. Familiarity with AI/ML-powered platforms is a plus but not a prerequisite.

💰 Compensation & Benefits

Salary Range: The targeted hiring base pay range for this position is between $131,250 and $175,000. DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time.

Benefits:

• Unlimited PTO
• Flexible working hours
• Remote work model
• Competitive Medical, Dental, and Vision Insurance Plans
• 6% 401K matching
• Unlimited access to 13k+ courses via a learning platform to support employee career advancement
• Employee Assistance Program (EAP)

Working Hours: Full-time, with flexible hours and a hybrid remote work model

ASSUMPTION: The salary range provided is a target range and may be subject to change. The actual base pay offered for this position will be dependent upon many factors, including but not limited to: prior work experience, training/education, transferable skills, business needs, internal equity, and applicable laws.

📌 Applicant Insights

🔍 Company Context

Industry: DTN is a global, data, analytics, and technology company that provides trusted operational intelligence for organizations with complex supply chains worldwide. It operates in the IT Services and IT Consulting industry.

Company Size: DTN has 1,001-5,000 employees, making it a mid-sized to large organization. This size offers opportunities for career growth and exposure to diverse projects but may also have more structured processes and hierarchies.

Founded: DTN was founded in 1984 and has since grown to become a global leader in its industry.

Company Description:

• DTN offers proprietary solutions and expertise that deliver trusted operational intelligence for organizations with complex supply chains worldwide.
• Its solutions and insights help businesses prosper by improving service delivery and the movement of goods for many critical sectors of the global economy.
• DTN is headquartered in Minneapolis, MN, and Utrecht, Netherlands, with operations and investments in the Americas, Europe, and the Asia Pacific region, supported by over 1,200 employees worldwide.

Company Specialties:

• Refined Fuels
• Weather
• Agriculture
• Trading
• Financial Analytics
• Energy
• Technology
• Innovation
• Insights
• and Data Driven

Company Website: http://www.dtn.com

ASSUMPTION: DTN’s global presence and diverse range of specialties offer applicants the opportunity to work on various projects and gain exposure to different industries and markets.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the CMO or another senior leader within the organization.

Reporting Structure: The VP of Product Marketing will lead and grow a global product marketing team, collaborating with cross-functional teams such as Product, Sales, CS, and Marketing.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of remote and on-site work. The specific balance between remote and on-site work may vary depending on the team’s needs and the employee’s preferences.

Growth Opportunities:

• As a leadership role within a growing organization, this position offers opportunities for career advancement within DTN’s product marketing function or other areas of the business.
• The global nature of the role provides exposure to diverse markets and industries, fostering personal and professional development.
• DTN’s commitment to employee growth is evident in its provision of unlimited access to a learning platform with over 13k courses.

ASSUMPTION: This role presents numerous opportunities for professional growth and development within a dynamic and global organization.

🌍 Location & Work Environment

Office Type: DTN has multiple office locations worldwide, with this role being remote-friendly.

Office Location(s): DTN has offices in Bloomington, MN; North Sydney, NSW; Utrecht, NL; Taguig City, PH; Perth, WA; London, GB; Appenzell, CH; Omaha, NE; Birmingham, AL; Norman, OK; and Plano, TX.

Geographic Context:

• DTN’s global presence allows for remote collaboration with team members and stakeholders across various time zones.
• The remote-friendly nature of this role offers flexibility in work-life balance and the ability to work from home or a co-working space if preferred.
• DTN’s offices are located in urban areas with access to amenities, public transportation, and cultural attractions.

Work Schedule: Full-time, with flexible hours and a hybrid remote work model

ASSUMPTION: The remote-friendly nature of this role and DTN’s global presence provide applicants with the flexibility to work from various locations and collaborate with team members worldwide.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Behavioral and situational interview with the hiring manager
• Final interview with the CMO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Domain expertise in energy, agriculture, weather, risk intelligence, or industrial sectors (a plus but not required)
• Familiarity with AI/ML-powered platforms and operational intelligence tools (a plus but not required)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your leadership and product marketing background.
• Be prepared to discuss your experience driving commercial outcomes and transforming complex technologies into compelling value narratives.
• Research DTN’s industry and competitors to demonstrate your understanding of the market landscape and DTN’s unique value proposition.

ATS Keywords: B2B SaaS, Product Marketing, Leadership, Storytelling, Positioning, Segmentation, GTM Strategy, Solution Marketing, Competitive Programs, AI/ML, Operational Intelligence, Team Building

ASSUMPTION: DTN’s hiring process is designed to assess candidates’ strategic thinking, leadership, and cross-functional collaboration skills, as well as their domain expertise and familiarity with AI/ML-powered platforms.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• CRM (e.g., Salesforce, HubSpot)
• Marketing Automation Platforms (e.g., Marketo, Pardot)
• Project Management Tools (e.g., Asana, Trello)
• AI/ML Platforms ( familiarity with AI/ML-powered platforms is a plus but not required)

ASSUMPTION: Familiarity with AI/ML-powered platforms is a plus but not required for this role. However, experience with marketing automation platforms, CRMs, and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer-Focused: DTN prioritizes understanding and meeting the needs of its customers, ensuring their success through actionable insights and exceptional service.
• Forward-Thinking: DTN encourages innovation, continuous learning, and adaptation to change, staying ahead of industry trends and customer expectations.
• People-Centric: DTN fosters a collaborative and inclusive work environment that values diversity, encourages employee growth, and prioritizes work-life balance.
• Solution-Oriented: DTN emphasizes finding creative and effective solutions to customer challenges, leveraging its expertise and resources to drive meaningful outcomes.

Work Style:

• DTN’s work style is collaborative and cross-functional, with a strong emphasis on teamwork and communication across departments and global locations.
• The organization values adaptability, resilience, and a growth mindset, encouraging employees to embrace change and continuous learning.
• DTN’s hybrid work arrangement offers flexibility in work-life balance, with employees able to work remotely or from co-working spaces as needed.

Self-Assessment Questions:

• Do you thrive in a dynamic, global environment with matrixed teams and high-change operations?
• Are you comfortable collaborating with cross-functional teams and stakeholders across various time zones?
• Do you possess strong leadership, communication, and strategic thinking skills?
• Are you passionate about driving commercial outcomes and transforming complex technologies into compelling value narratives?
• Do you embrace a customer-focused, forward-thinking, people-centric, and solution-oriented work culture?

ASSUMPTION: Applicants who align with DTN’s values and work style, and possess the required skills and experience, will thrive in this role and contribute to DTN’s continued success.

⚠️ Potential Challenges

• Managing a global team with remote employees may present unique communication and collaboration challenges.
• Balancing the needs and priorities of various stakeholders, including customers, internal teams, and senior leadership, can be complex and demanding.
• The hybrid work arrangement may require employees to adapt to a blend of remote and on-site work, potentially impacting work-life balance for some individuals.
• DTN’s global presence may necessitate travel for meetings, conferences, or team-building events.

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, global work environment with a hybrid work arrangement.

📈 Similar Roles Comparison

• Compared to other VP of Product Marketing roles, this position offers a unique blend of global responsibility, cross-functional collaboration, and strategic influence within a mid-sized to large organization.
• DTN’s focus on operational intelligence and AI/ML-powered platforms sets it apart from competitors in the IT Services and IT Consulting industry.
• Career progression in this role may lead to senior leadership positions within DTN’s product marketing function or other areas of the business, offering opportunities for growth and development.

ASSUMPTION: Applicants should consider the unique aspects of this role and DTN’s industry focus when evaluating their fit for this position and potential career growth opportunities.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for DTN’s Operational Decisioning Platform, highlighting its AI capabilities and value proposition for target industries.
• Creating tailored messaging frameworks for buyer personas and industry segments in agriculture, energy, and weather intelligence, translating complex data and AI functionality into clear customer value.
• Guiding the product launch process for a new feature or platform, ensuring successful execution across awareness, pipeline, and customer adoption.

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the VP of Product Marketing role at DTN, requiring strong leadership, communication, and problem-solving skills.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing strategy and how this role fits into DTN’s overall vision for growth and success?
• How does DTN support the professional development and growth of its employees, particularly in leadership roles like this one?
• What are the key priorities for this role in the first 90 days, and how will my success be measured in this timeframe?
• How does DTN foster a culture of collaboration and cross-functional teamwork, particularly in a hybrid work environment?
• What are the most significant challenges facing the product marketing team, and how can this role address them to drive success for DTN?

ASSUMPTION: Asking these questions demonstrates your interest in understanding DTN’s strategic vision, culture, and the specific challenges and opportunities presented by this role.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your leadership and product marketing background.
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and cross-functional collaboration skills.
• Research DTN’s industry and competitors to demonstrate your understanding of the market landscape and DTN’s unique value proposition.
• Follow up with the Talent Acquisition team within one week of submitting your application to express your interest and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.