📌 Core Information
🔹 Job Title: VP of Product Marketing
🔹 Company: Glia
🔹 Location: US Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a high-performing Product Marketing team
- Defining and executing go-to-market strategies for Glia's AI-powered solutions
- Collaborating cross-functionally with Product, Sales, and Marketing teams
- Driving business growth, pipeline generation, and revenue through integrated marketing programs
ASSUMPTION: This role requires a strategic mindset, exceptional leadership, and hands-on execution skills to succeed in a fast-paced, rapidly evolving environment.
📋 Key Responsibilities
✅ Lead and mentor the Product Marketing team to develop value propositions for Glia's solutions
✅ Craft compelling and differentiated positioning and messaging for Glia's innovative solutions
✅ Deeply understand market trends, competitive dynamics, and customer needs to develop sophisticated buyer journeys and inform product strategy
✅ Empower Sales teams with comprehensive enablement, including high-impact sales tools, battle cards, presentations, and marketing collateral
✅ Collaborate closely with Marketing and GTM Strategy teams to design and execute integrated marketing programs that drive pipeline and accelerate revenue growth
✅ Serve as the internal and external expert on the competitive landscape, market trends, and customer insights within the CCaaS, AI, and financial services sectors
✅ Work cross-functionally with senior leadership to develop and implement effective strategies and programs that achieve ambitious business goals
✅ Contribute to other strategic initiatives across the company
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication, project management, and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of progressive experience in Product Marketing, with a significant portion at a VP or SVP level in the enterprise SaaS space
Required Skills:
- Deep, demonstrable expertise in the CCaaS and AI domains
- Proven experience selling B2B SaaS solutions to financial institutions
- Exceptional ability to translate complex technical capabilities into clear, concise, and compelling value propositions
- Outstanding leadership and management skills, with a track record of building, mentoring, and inspiring high-performing product marketing teams
- Superior project management abilities, capable of orchestrating numerous complex initiatives simultaneously across multiple teams
- Comfortable and effective operating in highly ambiguous, fast-paced, and rapidly evolving environments
- Strong executive presence and presentation skills, with the ability to educate, influence, and inspire diverse audiences
Preferred Skills:
- Experience working with AI-powered customer interactions solutions
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the CCaaS and AI domains, as well as those with a proven track record in selling B2B SaaS solutions to financial institutions, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (AI-estimated based on experience level and industry standards for VP/SVP of Product Marketing roles in the US)
Benefits:
- Competitive salary and stock options
- Professional development support (trainings, courses, conferences, books, etc.)
- Access to all the latest tools and equipment you’ll need
- Team events: annual employee awards, internal hackathons, and a dozen cool events from cooking to the Glia Olympic games
- Diversity: 25 countries represented
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Glia operates in the technology industry, specifically focusing on AI-powered customer interactions solutions for various sectors, including financial services.
Company Size: Glia has 201-500 employees, providing a mid-sized company environment that offers ample opportunities for growth and collaboration.
Founded: Glia was founded in 2012, with over a decade of experience in the AI and customer interactions space.
Company Description:
- Glia is the leading AI customer interactions solution built for industries where trust and relationships are everything.
- The company specializes in consultative sales, inbound sales, SaaS, platform, engagement centers, customer experience, acquisition, customer support, and customer service.
- Glia's solutions are designed to enhance customer interactions and drive business growth for its clients.
Company Specialties:
- Consultative Sales
- Inbound Sales
- SaaS
- Platform
- Engagement Centers
- Customer Experience
- Acquisition
- Customer Support
- Customer Service
- Online Sales
- and Contact Center
Company Website: http://www.glia.com
ASSUMPTION: Glia's focus on AI-powered customer interactions solutions makes it a competitive and innovative company in the technology industry.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer and working closely with senior leadership across Product, Sales, and Marketing.
Reporting Structure: The VP of Product Marketing will report directly to the Chief Marketing Officer and collaborate with various teams, including Product, Sales, and Marketing.
Work Arrangement: This is a remote role, open to candidates anywhere in the US, allowing for flexibility and work-life balance.
Growth Opportunities:
- As Glia continues to grow, there may be opportunities for the VP of Product Marketing to expand their team or take on additional responsibilities.
- The company's focus on professional development may provide opportunities for the incumbent to grow their skills and advance their career.
- Glia's diverse and international workforce offers opportunities to learn from and collaborate with professionals from various backgrounds.
ASSUMPTION: The VP of Product Marketing role at Glia presents numerous growth opportunities, both within the role and across the organization.
🌍 Location & Work Environment
Office Type: Glia has a remote-first work environment, with no physical office requirement for this role.
Office Location(s): Glia's headquarters is in New York, New York, but this role can be based anywhere in the US.
Geographic Context:
- The US has a diverse and vibrant tech industry, with numerous opportunities for collaboration and growth.
- The remote work arrangement allows for flexibility and work-life balance.
- The US is home to many financial institutions, making it an ideal location for a company focused on AI-powered customer interactions solutions.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from anywhere in the US.
💼 Interview & Application Insights
Typical Process:
- The application process involves an introduction, practical and team interviews, and a decision and offer.
- Candidates can expect to hear from the Glia Talent Acquisition team using their @glia.com or @gliatalent.com mailboxes.
Key Assessment Areas:
- Candidates should be prepared to discuss their experience in Product Marketing, particularly in the CCaaS and AI domains.
- Applicants should be ready to demonstrate their leadership, project management, and communication skills.
- Candidates should be able to articulate their understanding of the competitive landscape, market trends, and customer insights within the CCaaS, AI, and financial services sectors.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in Product Marketing, CCaaS, AI, and selling B2B Saas solutions to financial institutions.
- Be prepared to discuss your strategic mindset, ability to operate in ambiguous environments, and strong executive presence.
- Research Glia's products, services, and company culture to demonstrate your enthusiasm and fit for the role.
ATS Keywords: Product Marketing, CCaaS, AI, B2B SaaS, Financial Institutions, Leadership, Project Management, Communication, Competitive Landscape, Market Trends, Customer Insights
ASSUMPTION: The interview process for this role will focus on assessing the candidate's experience, skills, and cultural fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Glia's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Glia's solutions are designed to enhance customer interactions and drive business growth for its clients.
- Innovative: Glia focuses on AI-powered customer interactions solutions, requiring a culture of continuous learning and improvement.
- Collaborative: Glia's success depends on cross-functional collaboration and teamwork.
Work Style:
- Remote-friendly: Glia offers a remote-first work environment, allowing for flexibility and work-life balance.
- Fast-paced: Glia operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change.
- Data-driven: Glia uses data and insights to inform its strategies and decision-making processes.
Self-Assessment Questions:
- Do you thrive in fast-paced, ambiguous environments, and are you comfortable operating in a rapidly evolving industry?
- Are you an effective communicator, able to educate, influence, and inspire diverse audiences?
- Do you have a proven track record of building, mentoring, and inspiring high-performing product marketing teams?
ASSUMPTION: Candidates who align with Glia's values and work style are more likely to succeed in the VP of Product Marketing role.
⚠️ Potential Challenges
- The CCaaS and AI domains are highly competitive, requiring the VP of Product Marketing to stay up-to-date with the latest trends and technologies.
- The role involves collaborating with various teams, which may present challenges in coordinating efforts and aligning priorities.
- The remote work arrangement may present challenges in building and maintaining relationships with team members and stakeholders.
- The fast-paced nature of the role may require the VP of Product Marketing to manage multiple projects simultaneously and adapt to changing priorities.
ASSUMPTION: The VP of Product Marketing role at Glia presents numerous challenges, but also offers opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the VP of Product Marketing at Glia focuses on the intersection of product, marketing, and sales, requiring a unique blend of skills and expertise.
- The CCaaS and AI domains are distinct from other marketing specializations, with their own unique trends, technologies, and customer needs.
- The VP of Product Marketing role at Glia offers a unique opportunity to drive business growth and revenue through integrated marketing programs and strategic go-to-market planning.
ASSUMPTION: The VP of Product Marketing role at Glia is distinct from other marketing roles, requiring a unique skill set and industry-specific knowledge.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new AI-powered customer interactions solution
- Conducting market research and competitive analysis to inform product strategy and positioning
- Creating high-impact sales tools, battle cards, presentations, and marketing collateral to empower Glia's Sales teams
- Designing and executing integrated marketing programs that drive pipeline and accelerate revenue growth
ASSUMPTION: The VP of Product Marketing role at Glia involves a wide range of projects, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Glia's AI-powered solutions, and how this role will contribute to its evolution?
- How does Glia's Product Marketing team collaborate with other departments, such as Product, Sales, and Marketing, to drive business growth?
- What are the most significant challenges facing the CCaaS and AI domains, and how can this role help address them?
- How does Glia support the professional development and growth of its employees, particularly in the Product Marketing team?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in Product Marketing, CCaaS, AI, and selling B2B SaaS solutions to financial institutions.
- Prepare a portfolio or examples of your work, demonstrating your ability to craft compelling value propositions, messaging, and marketing collateral.
- Follow up with the Glia Talent Acquisition team via talent@glia.com one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
