📌 Core Information
🔹 Job Title: VP of Product Marketing
🔹 Company: CoreWeave
🔹 Location: Sunnyvale, CA
🔹 Job Type: Hybrid
🔹 Category: Technology, Information and Internet
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading global product marketing strategy for AI/ML, high-performance computing, and cloud infrastructure products
- Driving go-to-market (GTM) strategy and execution, collaborating with cross-functional teams
- Developing competitive intelligence, market analysis, and customer insights to inform product roadmaps
- Building and leading a high-performance product marketing team
- Representing CoreWeave at industry events and executive briefings
ASSUMPTION: This role requires a strategic, data-driven leader with deep technical expertise in cloud computing and AI/ML, as well as a proven track record in launching and scaling technology products in hyper-growth environments.
📋 Key Responsibilities
✅ Lead global product marketing strategy, translating complex technical capabilities into business value
✅ Define and execute CoreWeave’s GTM strategy for AI/ML, high-performance computing, and cloud infrastructure products
✅ Partner with Product Management, Sales, and Demand Generation to drive product launches and optimize revenue impact
✅ Develop segment-specific GTM strategies, ensuring differentiated messaging for enterprise, AI startups, and developer audiences
✅ Establish product marketing’s role in pipeline acceleration, ensuring alignment between marketing campaigns, sales outreach, and customer success efforts
✅ Craft a compelling narrative and positioning framework that clearly articulates CoreWeave’s technical differentiation and customer value
✅ Develop and refine product messaging, ensuring consistency across web, sales collateral, demand-gen campaigns, and industry events
✅ Lead analyst relations and competitive intelligence efforts, ensuring CoreWeave is positioned effectively against traditional cloud providers
✅ Own competitive intelligence, continuously tracking emerging market trends, customer needs, and competitive landscape shifts
✅ Conduct customer and market research, leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions
✅ Build a best-in-class sales enablement program, equipping sales and field teams with the knowledge, tools, and materials to sell effectively
✅ Develop persona-based content (whitepapers, case studies, sales decks, battle cards) that enables high-impact selling
✅ Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates
✅ Establish real-time performance tracking for GTM initiatives, ensuring clear attribution of product marketing efforts to revenue outcomes
✅ Drive thought leadership initiatives, positioning CoreWeave as an innovator in cloud computing, AI/ML, and high-performance computing
✅ Develop executive-level content, including keynote presentations, blogs, and video content to amplify CoreWeave’s industry presence
✅ Partner with analysts, media, and influencer networks to elevate CoreWeave’s visibility and market authority
✅ Build and lead a high-performance Product Marketing team, ensuring alignment with Sales, Product, and Growth Marketing
✅ Foster a data-driven decision-making culture, continuously optimizing messaging, pricing, and GTM strategies based on insights
✅ Influence product development roadmaps, ensuring alignment between customer needs and CoreWeave’s innovation priorities
✅ Own the budget and resource allocation for the Product Marketing function, ensuring optimal deployment for maximum impact
ASSUMPTION: This role requires strong cross-functional leadership and stakeholder management skills, with the ability to work closely with sales, product, and executive teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 15+ years of experience in Product Marketing, GTM strategy, or technical marketing, with a strong background in cloud computing, AI/ML, or high-performance infrastructure
Required Skills:
- Proven track record in launching and scaling technology products in hyper-growth environments
- Strong understanding of buyer personas, customer journey mapping, and sales enablement best practices
- Expertise in competitive intelligence, market analysis, and analyst relations
- Ability to translate complex technical concepts into compelling narratives that resonate with enterprise buyers
- Exceptional cross-functional leadership and stakeholder management skills
- Data-driven mindset with experience in marketing analytics, product adoption metrics, and revenue impact measurement
Preferred Skills:
- Experience in the cloud computing or AI/ML industries
- Familiarity with Kubernetes, VFX Rendering, Bare Metal, GPU Compute, and AI Compute Acceleration
ASSUMPTION: Strong communication, storytelling, and public speaking skills are essential for representing CoreWeave at events, webinars, and industry forums.
💰 Compensation & Benefits
Salary Range: $275,000 - $340,000 per year
Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid life insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Mental wellness benefits through Spring Health
- Family-forming support provided by Carrot
- Paid parental leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the technology industry and may vary depending on job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 501-1,000 employees
Founded: 2017
Company Description:
- CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI
- The company operates a growing footprint of data centers covering every region of the US and across Europe
- CoreWeave was ranked as one of the TIME100 most influential companies of 2024
Company Specialties:
- Cloud
- Kubernetes
- VFX Rendering
- Bare Metal
- GPU Compute
- AI Compute Acceleration
Company Website: www.coreweave.com
ASSUMPTION: CoreWeave's focus on AI/ML, high-performance computing, and cloud infrastructure products positions it at the forefront of the technology industry, driving innovation and growth.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the CEO and leads the Product Marketing team
Work Arrangement: Hybrid (on-site with remote flexibility)
Growth Opportunities:
- Potential to shape the future of cloud computing and AI/ML
- Chance to build and lead a high-performance Product Marketing team
- Opportunity to influence product roadmaps and drive revenue growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a significant impact on CoreWeave's success.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with remote flexibility)
Office Location(s): Sunnyvale, CA
Geographic Context:
- Sunnyvale is located in the heart of Silicon Valley, California
- The area is known for its vibrant tech industry and diverse cultural scene
- Sunnyvale offers a mix of urban and suburban living, with easy access to major cities and outdoor recreation
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: CoreWeave's hybrid work environment offers employees the best of both worlds, with the opportunity to collaborate in-person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with the CEO and other key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in cloud computing and AI/ML
- Proven track record in launching and scaling technology products
- Strong communication, storytelling, and presentation skills
- Cross-functional leadership and stakeholder management abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your ability to translate complex technical concepts into compelling narratives
- Research CoreWeave's products, industry, and competitors to demonstrate your understanding of the role and company
- Practice your presentation skills, as you may be asked to deliver a product marketing pitch or case study during the interview process
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any questions or concerns
ATS Keywords: Product Marketing, GTM Strategy, Cloud Computing, AI/ML, High-Performance Infrastructure, Competitive Intelligence, Market Analysis, Sales Enablement, Data-Driven Decision Making, Public Speaking, Storytelling, Cross-Functional Leadership
ASSUMPTION: CoreWeave's interview process is designed to assess your strategic thinking, technical expertise, and leadership potential, with a focus on cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Analytics
- Tableau
- Asana
- Slack
- Microsoft Office Suite
ASSUMPTION: Proficiency in these tools and technologies is preferred, but not required, as CoreWeave provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
- Integrity
- Accountability
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Data-driven and analytical, with a strong emphasis on performance metrics and KPIs
- Collaborative and inclusive, with a focus on teamwork and cross-functional partnerships
- Results-oriented, with a focus on driving revenue growth and market share
Self-Assessment Questions:
- How do you stay up-to-date with emerging trends in cloud computing and AI/ML?
- Can you provide an example of a time when you successfully launched a technology product in a competitive market?
- How do you approach competitive intelligence and market analysis to inform product roadmaps?
- Can you describe your experience working with cross-functional teams to drive revenue growth?
ASSUMPTION: CoreWeave's culture values innovation, collaboration, customer focus, integrity, and accountability, with a strong emphasis on driving results and continuous improvement.
⚠️ Potential Challenges
- Rapidly evolving market trends in cloud computing and AI/ML
- Intense competition from established cloud providers and startups
- Balancing the need for innovation with the need to maintain operational excellence
- Managing a hybrid work environment, balancing on-site collaboration with remote flexibility
ASSUMPTION: These challenges require a strategic, data-driven leader with strong cross-functional leadership skills and the ability to adapt to change and ambiguity.
📈 Similar Roles Comparison
- Unlike traditional cloud providers, CoreWeave focuses on AI/ML, high-performance computing, and cloud infrastructure products, requiring a unique set of skills and expertise
- CoreWeave's focus on innovation and cutting-edge technology sets it apart from competitors, offering growth opportunities for those who thrive in dynamic environments
- As a mid-sized company, CoreWeave offers a more agile and collaborative work environment than larger enterprises, with the opportunity to make a significant impact on the company's success
ASSUMPTION: This role is unique, requiring a strategic, data-driven leader with deep technical expertise in cloud computing and AI/ML, as well as a proven track record in launching and scaling technology products in hyper-growth environments.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI/ML product, including competitive positioning, messaging, and pricing
- Conducting market research to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions
- Creating a sales enablement program, including persona-based content, battle cards, and training materials
- Driving thought leadership initiatives, including executive-level content, industry events, and analyst relations
ASSUMPTION: These sample projects illustrate the strategic, data-driven approach required to succeed in this role, with a focus on driving revenue growth and market share.
❓ Key Questions to Ask During Interview
- How does CoreWeave differentiate its products and services from traditional cloud providers?
- What are the key priorities for the Product Marketing team in the first 90 days?
- How does CoreWeave support the professional development and growth of its employees?
- What is the company's approach to balancing innovation with operational excellence?
- How does CoreWeave measure the success of its product marketing efforts, and what metrics are most important?
ASSUMPTION: These questions will help you better understand the role, the team, and the company, ensuring a strong fit and alignment with your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your ability to translate complex technical concepts into compelling narratives
- Research CoreWeave's products, industry, and competitors to demonstrate your understanding of the role and company
- Practice your presentation skills, as you may be asked to deliver a product marketing pitch or case study during the interview process
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
