🔹 Job Title: VP of Relationship Marketing
🔹 Company: Live! Casino and Hotel Maryland
🔹 Location: Hanover, Maryland
🔹 Job Type: Full-Time
🔹 Category: Gaming & Casinos
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the gaming industry to drive VIP player attraction and retention.
✅ Develop and manage the budget for Relationship Marketing
✅ Develop programs, processes, and events to attract and retain VIP players
✅ Manage programs and processes with a return on investment and player attraction and retention that exceeds the competition
✅ Develop and manage open communications and excellent working relationships with peer groups from all operational areas
✅ Responsible for the booking of special entertainment events, shows, promotions, and parties for VIP players
✅ Develop and manage department’s financial data
✅ Review activities and promotional status with the Senior Vice President of Marketing
✅ Develop programs and processes for customer service and recognition of VIP players
✅ Monitor and adjust performance to local competition
✅ Other duties as assigned
ASSUMPTION: This role involves a high level of responsibility and requires the ability to manage multiple tasks and deadlines in a fast-paced environment.
Education: A four-year degree in a related field or equivalent work experience
Experience: Seven (7) to ten (10) years’ experience in gaming, relationship marketing, casino operations, and marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in a similar role, strong analytical skills, and a proven track record in driving VIP player attraction and retention are highly desirable.
Salary Range: USD $153,000.00 - $210,000.00 per year
Benefits:
Working Hours: Full-time, 40 hours per week, with irregular work schedules and on-call responsibilities
ASSUMPTION: The salary range provided is based on industry standards for a VP of Relationship Marketing role in the gaming industry. The benefits package is competitive and designed to attract and retain top talent.
Industry: Gaming & Casinos
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
Company Specialties:
Company Website: maryland.livecasinohotel.com
ASSUMPTION: Live! Casino & Hotel Maryland is committed to providing a high-quality gaming experience for its guests and offers a comprehensive benefits package to attract and retain top talent.
Career Level: Executive
Reporting Structure: Reports directly to the Senior Vice President of Marketing
Work Arrangement: On-site, with irregular work schedules and on-call responsibilities
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to apply their skills in a dynamic and fast-paced environment, with the potential for significant career growth.
Office Type: Casino and hotel complex
Office Location(s): Hanover, Maryland
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with irregular work schedules and on-call responsibilities
ASSUMPTION: The work environment is fast-paced, high-energy, and exposed to alcohol, cigarette, and cigar smoke, bright lights, and loud noises. Candidates should be comfortable working in a dynamic and sometimes noisy environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: VIP player attraction, VIP player retention, relationship marketing, budget management, program development, event booking, customer service, problem-solving, player tracking systems
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
ASSUMPTION: Candidates should be comfortable using relevant software and tools to manage budgets, plan events, and track player data.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are comfortable working in a fast-paced environment, have strong communication and interpersonal skills, and are passionate about providing exceptional guest service are likely to be a good fit for this role.
ASSUMPTION: Candidates should be aware of the fast-paced nature of the work environment and the competitive job market for experienced marketing professionals in the gaming industry.
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to apply their skills in a dynamic and fast-paced environment, with the potential for significant career growth.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven VIP player attraction and retention in previous roles.
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the gaming industry.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.