📌 Core Information
🔹 Job Title: VP of Social Media
🔹 Company: Daily Wire
🔹 Location: Nashville, TN
🔹 Job Type: Full-time
🔹 Category: Media Production
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing a comprehensive, data-driven social media strategy
- Collaborating with podcast talent, production, and marketing teams to craft innovative social storytelling
- Driving audience growth, engagement, and brand awareness across all platforms
- Managing and mentoring a high-performing social media team
- Analyzing performance metrics and social listening insights to inform strategic decisions
ASSUMPTION: This role requires a strategic thinker with a strong understanding of content strategy, short-form video, virality, and cultural trends to succeed.
📋 Key Responsibilities
✅ Develop and optimize a comprehensive, data-driven social media strategy—set clear KPIs, monitor performance dashboards, and pivot tactics to maximize ROI
✅ Provide ongoing coaching and support to podcast hosts and show teams on platform best practices, content ideation, and personal branding
✅ Manage daily social publishing workflow—schedule posts, moderate communities, and drive active audience engagement
✅ Drive audience growth through organic community-building initiatives and targeted paid campaigns
✅ Oversee creative production—coordinate with video, design, and editorial teams to deliver platform-tailored videos, graphics, and audio clips
✅ Lead ideation sessions for breakthrough social-first campaigns that leverage emerging features and trends
✅ Analyze performance metrics and social listening insights—synthesize findings into actionable recommendations for stakeholders
✅ Collaborate cross-functionally with marketing, content, ad sales, and external platform partners on integrated promotions
✅ Recruit, mentor, and manage a high-performing social media team—define roles, set objectives, and foster a creative, results-driven culture
✅ Establish and maintain scalable workflows and content calendars to ensure consistency and quality across all channels
✅ Support product launches, live events, and ad hoc brand initiatives, plus other duties as assigned by leadership
ASSUMPTION: This role requires a high level of collaboration and political savvy to navigate a matrixed organization effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 8-10 years of experience in communications, marketing, digital media, or related fields
Required Skills:
- Visionary leadership and ability to connect social execution to business goals
- Strong executive presence with outstanding communication skills
- Highly collaborative and politically savvy
- Deep understanding of content strategy, short-form video, virality, and cultural trends
- Data-informed decision-making with experience working with reporting tools
- Ability to mentor, inspire, and retain high-performing talent
- Crisis and reputation management experience on social platforms
- Strategic thinking with the ability to execute in fast-paced, high-growth environments
- Fluency in brand storytelling and creative development
- Proficient in managing integrations via APIs, webhooks, and tag managers
Preferred Skills:
- Passion for media, podcasting, politics, or cultural commentary
ASSUMPTION: Candidates with experience in the media industry and a strong understanding of conservative media platforms will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a VP of Social Media role with 8-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Paid parental leave
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 201-500 employees
Founded: 2015
Company Description:
- Daily Wire is a fast-growing conservative media platform and counter-cultural outlet for news, opinion, and entertainment.
- The company produces podcasts, investigative journalism, and entertainment content, including multiple chart-topping podcasts.
- Daily Wire is known for its political news and commentary, as well as its innovative approach to content creation and distribution.
Company Specialties:
- Entertainment
- News
- Culture
- Politics
- Publishing
- Production
- Podcasts
Company Website: Daily Wire
ASSUMPTION: Daily Wire's unique position as a conservative media outlet may appeal to candidates with similar political views and a passion for counter-cultural content.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: This role reports directly to the CEO and works closely with various teams, including podcast talent, production, marketing, and external platform partners.
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a more senior role within the company as it continues to expand
- Opportunities to collaborate with and learn from industry-leading talent across various teams
- Chance to make a significant impact on the company's social media presence and overall brand awareness
ASSUMPTION: This role offers a unique opportunity for the right candidate to grow both personally and professionally within a dynamic and fast-growing media company.
🌍 Location & Work Environment
Office Type: Creative, collaborative workspace
Office Location(s): Nashville, TN
Geographic Context:
- Nashville is a vibrant city with a growing tech and entertainment industry
- The city offers a lower cost of living compared to other major metropolitan areas
- Nashville is known for its music scene, cultural attractions, and outdoor activities
Work Schedule: Full-time, typically Monday-Friday, with flexibility for meetings and events as needed
ASSUMPTION: Candidates who enjoy a fast-paced, creative work environment and are comfortable working in a matrixed organization will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the CEO and other key stakeholders
- Presentation or case study to assess the candidate's strategic thinking and problem-solving skills
- Final interview with the CEO to discuss the candidate's fit within the company culture
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Cultural fit and alignment with the company's mission and values
- Technical skills and experience in social media management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of the conservative media landscape and Daily Wire's unique position within it
- Demonstrate your ability to think strategically and creatively about social media content and campaigns
- Showcase your experience with data analysis and reporting tools, and be ready to discuss your approach to performance metrics
ATS Keywords: Social Media Strategy, Audience Growth, Engagement, Brand Awareness, Content Ideation, Creative Production, Data Analysis, Crisis Management, Mentoring, Collaboration, Digital Media, Marketing, Communication, Leadership, Brand Storytelling, Analytics
ASSUMPTION: The interview process for this role may be more competitive and rigorous than for other positions, given the company's high profile and the strategic nature of the role.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Video editing and graphic design software (e.g., Adobe Premiere Pro, Adobe Photoshop, Canva)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Proficiency in using social media management tools and analytics platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Freedom of speech and expression
- Innovation and creativity
- Collaboration and teamwork
- Accountability and excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with Daily Wire's mission and values, particularly its commitment to freedom of speech and expression?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you have experience managing teams and fostering a creative, results-driven culture?
ASSUMPTION: Candidates who are passionate about conservative media and align with Daily Wire's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require long hours and flexibility to meet deadlines
- The company's high profile and conservative media focus may attract criticism and controversy, requiring strong crisis management skills
- The role may involve working with a diverse range of personalities and teams, requiring strong communication and collaboration skills
- The company's rapid growth may present challenges in maintaining consistency and quality across all channels
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced environment will be best suited to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on social media strategy for a conservative media outlet, but it shares similarities with other VP of Social Media roles in terms of responsibilities and required skills
- Daily Wire's unique position as a conservative media outlet may present unique challenges and opportunities compared to more mainstream media companies
- This role offers significant growth potential, as the company continues to expand and diversify its content offerings
ASSUMPTION: Candidates with experience in social media management for conservative or politically-focused media outlets may have a competitive advantage in this role.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy to drive audience growth and engagement for a new podcast launch
- Collaborating with podcast talent and production teams to create innovative social content that showcases their unique personalities and perspectives
- Analyzing performance metrics and social listening insights to inform strategic decisions and optimize content performance
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the VP of Social Media may be involved in, but the specific projects may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- How does Daily Wire differentiate itself from other conservative media outlets, and how can the VP of Social Media contribute to this differentiation?
- What are the key priorities for the VP of Social Media in the first 90 days, and how will success be measured?
- How does Daily Wire support the professional growth and development of its employees, particularly in the social media and marketing teams?
- What are the biggest challenges facing Daily Wire's social media presence, and how can the VP of Social Media address them?
- How does Daily Wire approach collaboration and communication across its various teams and departments, and what role will the VP of Social Media play in facilitating this collaboration?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with, and to demonstrate their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a presentation or case study that demonstrates your strategic thinking and problem-solving skills in the context of social media management
- Be ready to discuss your understanding of the conservative media landscape and Daily Wire's unique position within it
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
