📌 Core Information
🔹 Job Title: VP, Paid Marketing
🔹 Company: Risepoint
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading paid media efforts across all channels
- Driving revenue growth and profitability through media investments
- Increasing brand awareness for university partners' online programs
- Managing complex budgets and campaigns
- Collaborating with cross-functional teams for a holistic marketing approach
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid media planning and buying.
📋 Key Responsibilities
✅ Own the paid media strategy and execution across all channels, ensuring alignment with business and university partner goals and revenue targets.
✅ Allocate media budget strategically to maximize business and partner ROI and LTV/CAC while balancing short-term and long-term performance-driven outcomes.
✅ Drive awareness for university partners' online offerings through thoughtful, scalable media strategies.
✅ Identify emerging trends and evolving consumer behaviors to inform long-term paid media strategy and develop scalable frameworks that anticipate future business needs and platform shifts.
✅ Champion a culture of innovation, driving continuous testing, optimization, and experimentation across channels.
✅ Shape the future-state vision of the paid media ecosystem to ensure continuous agility, automation, personalization, and effectiveness at scale.
✅ Manage vendor and agency relationships and selection, defining short- and long-term goals, developing a strategic mix of in-house and agency partnerships, and overseeing performance and alignment with business goals.
✅ Manage agency accountability, performance, and seamless execution across campaigns.
✅ Invest in the professional growth of the paid marketing team, ensuring they are equipped with the skills for current needs and the foresight to manage future marketing technologies and strategies.
✅ Foster a culture of continuous learning, experimentation, and agility within the marketing team, encouraging team members to stay on the cutting edge of marketing trends and technologies.
✅ Ensure that paid marketing is well-integrated with the product, creative, sales, technology, and customer success teams to create a holistic, forward-thinking marketing ecosystem.
✅ Drive the adoption of advanced analytics and reporting tools to assess and predict the effectiveness of paid marketing initiatives.
✅ Establish KPIs focused on immediate performance and long-term trends, such as lifetime value (LTV), partner growth, and digital transformation milestones.
ASSUMPTION: This role involves a high degree of strategic thinking, leadership, and cross-functional collaboration. It requires a strong understanding of paid media, data analysis, and team management.
🎯 Required Qualifications
Education: Bachelor’s degree required, MBA preferred
Experience: 10+ years of experience in performance marketing, with at least 8 years in a senior leadership role in organizations larger than 2500 employees.
Required Skills:
- Expertise in paid media planning and buying
- Affiliate marketing
- Performance marketing strategies
- Platform management
- Budget management
- Data analysis
- Team leadership
- Vendor management
- Innovation
- Cross-functional collaboration
- Analytics
- Campaign management
- Marketing technology
- Consumer behavior
- Brand awareness
- Measurement frameworks
Preferred Skills:
- Experience with digital transformation and integrating advanced marketing technologies into traditional and emerging channel strategies.
ASSUMPTION: Candidates should have a proven track record of developing and executing successful paid marketing strategies, driving both performance and awareness at scale. They should also have experience managing large media budgets and leading teams.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for a VP of Paid Marketing with 10+ years of experience)
Benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- Rewards & Recognition programs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Paid Marketing with 10+ years of experience. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. Risepoint provides services to help universities grow and increase access to affordable, life-changing education.
Company Size: 1,001-5,000 employees. As a mid-sized company, Risepoint offers a mix of established processes and opportunities for growth and innovation.
Founded: 2007. Risepoint has been operating for nearly two decades, providing a stable and experienced environment for employees.
Company Description:
- Risepoint is an education technology company that provides services to help universities grow and increase access to affordable, life-changing education.
- The company offers a range of services, including online program management, marketing and enrollment services, and student support services.
- Risepoint partners with universities to help them expand their reach, increase enrollment, and improve student outcomes.
Company Specialties:
- Higher education management
- Online education
- Edtech
Company Website: http://www.risepoint.com
ASSUMPTION: Risepoint's focus on higher education and online learning provides opportunities for candidates interested in the education sector and digital transformation.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The VP of Paid Marketing will oversee the paid marketing team and may have additional direct reports, depending on the organization's structure.
Work Arrangement: Remote OK. This role can be performed remotely, offering flexibility for candidates who prefer to work from home or have location-specific needs.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career advancement within the marketing department or the broader organization.
- Risepoint's focus on growth and innovation provides opportunities for professional development and skill-building.
- The company's mid-sized structure allows for visibility and impact on strategic decisions and initiatives.
ASSUMPTION: This role offers a high degree of responsibility and autonomy, with opportunities for growth and development within a stable and experienced organization.
🌍 Location & Work Environment
Office Type: Remote-first. Risepoint's remote-friendly culture allows employees to work from home or in one of the company's offices, depending on their preferences and needs.
Office Location(s): Risepoint has offices in various locations across the United States, with the option to work remotely for this role.
Geographic Context:
- The United States is the primary market for Risepoint's services, with a focus on regional universities.
- The company's remote-friendly culture allows employees to work from various locations within the country.
- Risepoint's online education focus provides opportunities for candidates interested in digital transformation and remote work arrangements.
Work Schedule: Full-time (40 hours per week), with flexibility for remote workers to manage their time and workload.
ASSUMPTION: Risepoint's remote-friendly culture and focus on online education provide a flexible and modern work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Expertise in paid media planning and buying
- Data analysis and interpretation skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Risepoint's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of paid media strategies, data analysis, and team leadership in your application materials.
- Showcase your ability to drive revenue growth, increase brand awareness, and manage complex budgets and campaigns.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams.
- Research Risepoint's company culture and values to ensure a strong cultural fit and alignment with the organization's mission.
ATS Keywords: Paid Media Strategy, Performance Marketing, Affiliate Marketing, Digital Marketing, Budget Management, Data Analysis, Team Leadership, Vendor Management, Innovation, Cross-Functional Collaboration, Analytics, Campaign Management, Marketing Technology, Consumer Behavior, Brand Awareness, Measurement Frameworks
ASSUMPTION: Risepoint's application process is designed to assess candidates' strategic thinking, leadership skills, and expertise in paid media. The company values cultural fit and alignment with its mission and values.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
- Programmatic DSPs (e.g., Google Display & Video 360, The Trade Desk)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Candidates should have experience with a range of paid media platforms, affiliate marketing tools, and analytics software to effectively manage and optimize paid marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Strategic and forward-thinking
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Risepoint's value of being student-centered, and how have you demonstrated this in your previous roles?
- Describe a time when you drove innovation in a paid marketing campaign. How did you stay up-to-date with emerging trends and technologies?
- How do you approach collaboration and teamwork, especially when working with cross-functional teams?
- How do you ensure accountability and results-driven performance in your paid marketing campaigns?
ASSUMPTION: Candidates should assess their fit with Risepoint's values and work style, ensuring they align with the company's mission and culture.
⚠️ Potential Challenges
- Managing a large media budget and complex campaigns across multiple channels
- Keeping up with the rapidly evolving paid media landscape and emerging platforms
- Balancing short-term performance and long-term innovation in paid marketing strategies
- Collaborating effectively with cross-functional teams and stakeholders
- Ensuring compliance with data privacy regulations and industry standards in paid media campaigns
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to manage complex projects, adapt to change, and collaborate effectively with cross-functional teams.
📈 Similar Roles Comparison
- This role differs from other marketing leadership positions in its focus on paid media strategy and execution, requiring a deep understanding of paid media planning and buying, affiliate marketing, and performance marketing strategies.
- In the higher education industry, this role is unique in its focus on driving revenue growth and brand awareness for university partners' online programs.
- Career-wise, this role offers opportunities for growth and development within the marketing department or the broader organization, with a focus on strategic thinking, leadership, and cross-functional collaboration.
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to other marketing leadership positions in the higher education industry.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new university partner, driving both revenue growth and brand awareness for their online programs
- Optimizing an existing affiliate marketing campaign to improve ROI and LTV/CAC while maintaining or increasing revenue
- Managing a team to execute a large-scale, cross-channel paid media campaign for an upcoming enrollment period, driving student acquisition and retention
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached strategy, execution, and optimization in paid marketing campaigns.
❓ Key Questions to Ask During Interview
- How does Risepoint support the professional development and growth of its paid marketing team members?
- Can you describe the team structure and dynamics within the marketing department, and how does the VP of Paid Marketing fit into this structure?
- How does Risepoint approach collaboration and communication between the marketing department and other cross-functional teams, such as product, sales, and customer success?
- What are the key priorities for the VP of Paid Marketing in the first 90 days, and how does Risepoint support new leaders in achieving these priorities?
- How does Risepoint measure the success of its paid marketing campaigns, and what key performance indicators (KPIs) does the company track?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role, the company, and the industry, as well as their understanding of the responsibilities and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in paid media strategy, data analysis, and team leadership.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams.
- Research Risepoint's company culture and values to ensure a strong cultural fit and alignment with the organization's mission.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
