VP, Paid Marketing (Remote - US)

📌 Core Information

🔹 Job Title: VP, Paid Marketing (Remote - US)

🔹 Company: Jobgether

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Leading paid media strategy across all digital and traditional channels
• Managing large-scale media budgets to drive ROI and customer acquisition
• Collaborating cross-functionally to ensure holistic campaign execution
• Fostering a culture of innovation and continuous learning
• Mentoring a team of 50+ marketers and guiding professional development

ASSUMPTION: This role requires a strategic leader with deep performance marketing expertise and a passion for technology, transformation, and team development in a fast-paced and mission-driven environment.

📋 Key Responsibilities

✅ Lead the strategy and execution of paid media across all channels, including search, affiliates, social, programmatic, video, display, and traditional.

✅ Allocate and manage large-scale media budgets ($100M+) to drive ROI, lifetime value, and customer acquisition for university partner programs.

✅ Anticipate trends in consumer behavior, privacy, AI, and platforms to keep media strategy agile, scalable, and compliant.

✅ Oversee agency selection and performance, ensuring seamless execution and alignment with business goals.

✅ Drive innovation through continuous testing, optimization, and marketing technology adoption.

✅ Develop future-focused KPIs and analytics to evaluate performance and long-term value creation.

✅ Collaborate cross-functionally with product, creative, technology, and sales to ensure holistic campaign execution.

✅ Foster a culture of innovation and continuous learning, mentoring a team of 50+ marketers and guiding professional development.

ASSUMPTION: The role involves strategic planning, hands-on execution, and team leadership to drive successful paid marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree required; MBA preferred.

Experience: 10+ years of performance marketing experience, with 8+ years in senior leadership roles at large organizations (2,500+ employees).

Required Skills:

• Proven success developing and scaling paid marketing strategies with strong performance and brand awareness outcomes.
• Demonstrated experience managing complex media ecosystems and leading digital transformation efforts.
• Expertise across digital platforms (Google, Meta, LinkedIn, TikTok, Programmatic DSPs, CTV, and affiliate networks).
• Deep knowledge of analytics, attribution models, incrementality testing, and marketing technology platforms.
• Strong leadership background, having built and led large, diverse marketing teams.
• Experience collaborating with creative teams to scale high-performing assets across multiple channels.

Preferred Skills:

• Experience in the education sector or with university partnerships.
• Fluency in multiple languages (Spanish, Mandarin, etc.) for targeting diverse audiences.

ASSUMPTION: Candidates should have a strong background in performance marketing, leadership, and cross-functional collaboration to excel in this role.

💰 Compensation & Benefits

Salary Range: $200,000 - $250,000 per year (Based on industry standards for a VP of Marketing with 10+ years of experience in a large organization)

Benefits:

• 18 days PTO plus a winter company shutdown
• 12 company holidays + 1 floating holiday
• Four medical plan options
• Dental and vision insurance
• Company-paid life and disability insurance
• Flexible Spending Account (FSA) & Health Savings Account (HSA)
• Retirement plan with company match
• Paid parental leave (maternity/paternity)
• Volunteer Time Off (VTO)
• Supplemental benefits including wellness programs, pet discounts, and alternative medicine
• Tuition reimbursement for employees and their dependents
• Continuous leadership and professional development programs
• Employee recognition and rewards programs

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing with the required experience level. Benefits are comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Jobgether is an AI-driven global platform that connects top talent with the right job opportunities efficiently and fairly.

Company Size: Jobgether is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Jobgether was founded in 2020 and has since grown to partner with companies worldwide.

Company Description:

• Jobgether uses AI to analyze skills, experience, and achievements from CVs and LinkedIn profiles.
• The platform compares profiles to job requirements and past success factors to determine a match score.
• Jobgether shortlists the top 3-10 candidates for each role and shares them directly with the hiring company.

Company Specialties:

• AI-driven job matching
• Skills-based hiring
• Bias-free recruitment

Company Website: www.jobgether.com

ASSUMPTION: Jobgether's unique AI-driven approach to recruitment offers candidates a streamlined application process and companies a more efficient way to find top talent.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO).

Reporting Structure: The VP of Paid Marketing will oversee a team of 50+ marketers, including channel-specific managers and specialists.

Work Arrangement: This is a remote position based in the United States, with flexible working hours and the opportunity for occasional in-person collaboration with the team.

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the company grows.
• Opportunities for professional development through leadership and mentoring programs.
• Possibility to work on diverse campaigns across various university partner programs.

ASSUMPTION: This role offers significant growth potential as Jobgether continues to expand its partnerships and client base.

🌍 Location & Work Environment

Office Type: Jobgether has a remote-first work culture, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• The United States offers a large talent pool and diverse consumer base for marketing campaigns.
• Remote work allows for a better work-life balance and the ability to live anywhere in the US.
• Occasional in-person collaboration may be required for team-building and strategic planning.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the opportunity for occasional overtime during peak campaign periods.

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in the US, with occasional in-person collaboration to foster team cohesion and strategic planning.

💼 Interview & Application Insights

Typical Process:

• Initial AI-driven screening of CVs and LinkedIn profiles.
• Phone or video call with the hiring manager to discuss the role and assess cultural fit.
• In-depth interview with the CMO and other team members to evaluate skills and experience.
• Final interview with the CEO to discuss long-term goals and alignment with company vision.

Key Assessment Areas:

• Strategic thinking and paid marketing expertise.
• Leadership skills and team management experience.
• Cross-functional collaboration and communication skills.
• Adaptability and ability to thrive in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the job requirements and how your background aligns with them.
• Showcase your leadership experience and ability to manage and mentor a team.
• Prepare examples of successful paid marketing campaigns you've led and the outcomes they achieved.

ATS Keywords: Paid Media Strategy, Customer Acquisition, Brand Visibility, Performance Marketing, Media Budget Management, Consumer Behavior Analysis, Agency Management, Innovation, KPI Development, Cross-Functional Collaboration, Team Development, Digital Platforms, Analytics, Attribution Models, Leadership, Creative Collaboration

ASSUMPTION: Jobgether's AI-driven application process focuses on skills, experience, and achievements, making it essential for applicants to tailor their materials to highlight these factors.

🛠️ Tools & Technologies

• Google Ads (Search, Display, Video)
• Meta Ads (Facebook, Instagram, Messenger)
• LinkedIn Ads
• TikTok Ads
• Programmatic DSPs (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Affiliate networks (e.g., CJ Affiliate, Impact, Awin)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• Attribution and incrementality testing tools (e.g., AppsFlyer, Branch, Adjust)
• Marketing technology platforms (e.g., marketing automation, CRM, marketing intelligence)

ASSUMPTION: Candidates should have experience with industry-standard paid marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement.
• Integrity: Acting with honesty and transparency in all interactions.
• Collaboration: Working together to achieve common goals and shared success.
• Accountability: Taking responsibility for one's actions and delivering on commitments.

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous learning.
• Remote-first, with a strong emphasis on communication and collaboration.
• Data-driven, with a focus on performance and optimization.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and embrace change as an opportunity for growth?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a strong data-driven mindset and a passion for continuous learning and improvement?

ASSUMPTION: Jobgether values candidates who are adaptable, collaborative, and committed to continuous learning and improvement in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The role requires managing a large team and complex media budgets, which can be challenging for less experienced candidates.
• Working remotely may present communication and collaboration challenges that require proactive management.
• Keeping up with industry trends and platform changes may require continuous learning and adaptation.
• Occasional in-person collaboration may be required, which could involve travel and time zone adjustments.

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on paid media strategy and execution across multiple channels.
• Jobgether's AI-driven approach to recruitment offers a more streamlined and efficient application process compared to traditional hiring methods.
• This role offers significant growth potential as Jobgether continues to expand its partnerships and client base.

ASSUMPTION: This role is unique in its focus on paid media strategy and execution, as well as its use of AI-driven recruitment to streamline the application process.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a new university partner program launch.
• Optimizing campaign performance across multiple channels to improve ROI and lifetime value for an existing partner program.
• Collaborating with cross-functional teams to create and scale high-performing creative assets for paid marketing campaigns.

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, as well as the importance of cross-functional collaboration in achieving success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Jobgether support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Jobgether foster a culture of innovation and continuous learning?
• What are the most challenging aspects of working remotely, and how does Jobgether address them?

ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Jobgether job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful paid marketing campaigns you've led and the outcomes they achieved.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.