📌 Core Information
🔹 Job Title: VP, Paid Marketing (Remote - US)
🔹 Company: Jobgether
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end strategy and execution for all paid media efforts across digital and traditional channels
- Driving revenue growth and enhancing brand visibility through data-driven media investments
- Managing large-scale budgets and overseeing agency relationships
- Developing scalable media frameworks that support both short- and long-term business goals
- Collaborating with cross-functional teams to integrate paid marketing strategies with other business units
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and expertise in performance marketing to drive successful outcomes across various channels and platforms.
📋 Key Responsibilities
✅ Lead paid media strategy across channels including search, display, affiliates, social, video, and programmatic
✅ Align media investment with ROI, CAC, LTV, and partner success metrics
✅ Identify platform and consumer trends to evolve long-term media planning
✅ Oversee agency selection and performance, balancing in-house and external support
✅ Foster innovation and continuous optimization through testing and experimentation
✅ Drive integration between paid marketing and product, creative, sales, and customer teams
✅ Implement next-gen analytics tools to track and predict campaign performance
✅ Establish KPIs focused on both immediate returns and long-term strategic goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership skills to manage teams and drive results across multiple channels and platforms.
🎯 Required Qualifications
Education: Bachelor’s degree required; MBA preferred
Experience: 10+ years of performance marketing experience, including 8+ years in a senior leadership role
Required Skills:
- Proven success leading marketing transformation and scaling paid strategies across large organizations
- Experience managing media budgets exceeding $100M annually
- Expertise in Google, Meta, LinkedIn, TikTok, affiliates, CTV, and DSPs
- Strong background in marketing measurement, attribution models, and performance analytics
- Experience leading cross-functional teams of 50+ professionals
- Demonstrated ability to align creative and paid strategies for performance impact
Preferred Skills:
- Experience working in a remote or hybrid environment
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential for success.
💰 Compensation & Benefits
Salary Range: $250,000 - $350,000 annually (based on industry standards for a VP of Marketing with 10+ years of experience in a remote role)
Benefits:
- 18 days PTO plus company-wide Winter Shutdown
- 12 paid holidays + 1 floating holiday
- Medical, Dental, and Vision coverage with multiple plan options
- Life and Disability insurance (company-paid)
- Health Savings Account & Flexible Spending Account
- 401(k) with company match
- Paid Maternity, Paternity & Parental Leave
- Volunteer Time Off
- Tuition reimbursement for employees and dependents
- Wellness programs & alternative medicine benefits
- Pet insurance discounts
- Access to leadership development programs and recognition rewards
Working Hours: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing with the required experience level in a remote role. Actual compensation may vary based on factors such as performance and company budget.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is an AI-driven global platform that connects top talent with the right job opportunities efficiently. They partner with companies worldwide to streamline the hiring process through AI-powered job matching.
Company Size: Jobgether is a small company with 11-50 employees, which may offer a more agile and entrepreneurial work environment.
Founded: Jobgether was founded in 2020 and has since grown to become a leading talent matching platform.
Company Description:
- Jobgether uses AI to understand more than just keywords, interpreting skills, experience, and intent to create meaningful connections between job seekers and employers.
- The platform aims to eliminate the noise and manual work in the hiring process, allowing people to focus on what really matters: hiring smarter and finding the perfect job.
- Jobgether is committed to providing a fair, unbiased, and efficient hiring process for both candidates and companies.
Company Specialties:
- AI-driven job matching
- Talent acquisition and retention
- Global hiring solutions
- Data-driven recruitment
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's focus on AI and data-driven recruitment may offer opportunities for professional growth and innovation in the field of talent acquisition.
📊 Role Analysis
Career Level: This role is an executive-level position, reporting directly to the C-level executive or founder of the company.
Reporting Structure: The VP of Paid Marketing will likely oversee a team of marketing professionals, including managers and specialists across various channels.
Work Arrangement: This role is remote and can be performed from anywhere in the United States. Occasional travel may be required for team meetings or industry events.
Growth Opportunities:
- Potential to shape the company's marketing strategy and contribute to its growth and success
- Opportunity to lead and mentor a team of marketing professionals
- Possibility to expand the role's scope and responsibilities based on the company's needs and the individual's skills
ASSUMPTION: Given Jobgether's focus on AI and data-driven recruitment, there may be opportunities for the successful candidate to contribute to the development and improvement of the company's AI algorithms and recruitment strategies.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States offers a diverse range of job opportunities, industries, and company cultures
- Remote work allows for greater flexibility and work-life balance, as well as the opportunity to live in various locations within the US
- Jobgether's remote work environment may provide a more relaxed and flexible work culture, with a focus on results and performance
Work Schedule: Full-time (40 hours/week), flexible schedule with core hours for team collaboration and meetings
ASSUMPTION: The remote nature of this role may require strong self-motivation, time management, and communication skills to maintain productivity and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Jobgether platform
- AI-powered 3-step screening process to assess fit for the role
- Manual review by the Jobgether team, if necessary
- Top 5 candidates notified within 7 days and invited for an interview
- Interviews conducted via video conferencing
- Final decision and job offer extended to the selected candidate
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership and team management skills
- Data-driven decision-making and analytics
- Adaptability and problem-solving skills
- Cultural fit and alignment with Jobgether's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your understanding of the role and Jobgether's platform in your application materials
- Showcase your leadership skills and ability to drive results in your previous roles
- Prepare for behavioral and situational interview questions that assess your problem-solving and leadership skills
ATS Keywords: Performance marketing, paid media strategy, budget management, agency relationships, data-driven marketing, cross-functional team leadership, marketing measurement, attribution models, AI-driven recruitment, job matching platform
ASSUMPTION: Jobgether's AI-powered hiring process may place a strong emphasis on relevant keywords and skills in your application materials to ensure a good fit for the role.
🛠️ Tools & Technologies
- Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and other advertising platforms
- DSPs (Demand-Side Platforms) such as Google Display & Video 360, The Trade Desk, or AppNexus
- Analytics tools like Google Analytics, Adobe Analytics, or Mixpanel
- Marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
- Project management and collaboration tools like Asana, Trello, or Slack
ASSUMPTION: The successful candidate should have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency in all interactions
- Collaboration: Working together to achieve common goals
- Accountability: Taking ownership of responsibilities and delivering results
Work Style:
- Remote-friendly: Comfortable working independently and collaborating virtually
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Willing to learn and adapt to new tools, processes, and challenges
- Results-oriented: Focused on achieving measurable outcomes and driving success
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable using data and analytics to inform your marketing strategies and decisions?
- Do you possess strong leadership skills and enjoy mentoring and developing team members?
- Are you excited about the opportunity to shape the marketing strategy of a growing AI-driven platform?
ASSUMPTION: Jobgether's focus on AI and data-driven recruitment may require candidates to be comfortable working with technology and embracing a data-driven approach to marketing.
⚠️ Potential Challenges
- Managing a remote team and ensuring productivity and collaboration
- Staying up-to-date with the latest trends and developments in the ever-evolving marketing landscape
- Balancing the need for short-term results with long-term strategic planning
- Adapting to the unique needs and requirements of a growing AI-driven platform
ASSUMPTION: The successful candidate should be able to overcome these challenges and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on paid media strategies and requires a deep understanding of various advertising platforms and channels
- As a VP-level role, this position offers significant leadership and strategic responsibilities, compared to more junior marketing positions
- This role's focus on AI-driven recruitment and job matching sets it apart from traditional marketing roles and offers unique opportunities for professional growth and innovation
ASSUMPTION: Candidates should consider their interest in AI and data-driven recruitment, as well as their leadership and strategic skills, when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch, utilizing a mix of digital and traditional channels
- Conducting a thorough analysis of the company's current marketing efforts and identifying opportunities for optimization and improvement
- Managing and optimizing a large-scale media budget to maximize ROI and achieve specific business goals
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the successful candidate may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
- How does Jobgether's AI-driven platform differentiate it from traditional job boards and recruitment agencies?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Jobgether support the professional development and growth of its employees, particularly in marketing roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for the AI-powered 3-step screening process by ensuring your application materials demonstrate your fit for the role
- If selected for an interview, be prepared to discuss your marketing expertise, leadership skills, and strategic thinking
- Follow up with the Jobgether team within 7 days of submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
