VP, Partner Brand & Creative

📌 Core Information

🔹 Job Title: VP, Partner Brand & Creative

🔹 Company: Academic Partnerships (Risepoint)

🔹 Location: Remote, United States

🔹 Job Type: Remote

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+ Years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the strategic development and execution of brand and creative strategies for university partners
• Managing the Creative Operations, Partner Brand Strategy, Content, Design, and Video Production teams
• Collaborating with cross-functional leadership to align strategies and optimize performance
• Managing creative and operations budget effectively

ASSUMPTION: This role requires a balance of strategic oversight and hands-on leadership across multiple creative disciplines. The emphasis on collaboration suggests high interaction with other departments and university stakeholders.

📋 Key Responsibilities

✅ Lead the strategic and creative execution of our partners’ brand positioning, creative direction, and execution.

✅ Provide strategic guidance on brand frameworks, benefit ladders, and strategic messaging.

✅ Set standards, KPIs, and resource allocation guidelines for the Creative team.

✅ Optimize project management processes and provide transparency on work allocation.

✅ Oversee creative execution for new partner and degree launches.

✅ Stay updated with market trends to act as the creative leader for the company.

✅ Ensure development adheres to our partners’ brand standards.

✅ Collaborate with multiple departments to align on strategic priorities.

✅ Build and oversee an integrated Content and Community engagement team.

✅ Manage team deliverables and communicate progress effectively.

ASSUMPTION: Responsibilities highlight the need for strong leadership and strategic capabilities, indicating that prior leadership experience in similar roles is crucial.

🎯 Required Qualifications

Education: Bachelor’s Degree in a related field; Master’s degree preferred.

Experience: Over 15 years in Brand Management and Integrated Marketing.

Required Skills:

• Brand Management
• Integrated Marketing
• Creative Operations
• Strategic Messaging
• Project Management
• Team Leadership

Preferred Skills:

• Advanced communication and interpersonal skills
• Experience in Higher Education or EdTech
• Experience managing creative budgets

ASSUMPTION: The extensive experience required suggests the need for a seasoned professional who has previously worked in a leadership capacity in brand management within the education or similar sector.

💰 Compensation & Benefits

Salary Range: Not specified but likely competitive for a VP-level position in the edtech sector.

Benefits:

• 18 days PTO + Winter Shutdown
• 12 designated holidays + 1 floating holiday
• Medical, Dental, Vision plans
• Life & Disability Insurance
• Retirement plan with company match
• Parental Leave, Volunteer Time Off, and more

Working Hours: 40 hours per week, with potential flexibility given the remote nature of the position.

ASSUMPTION: Compensation is assumed to be robust, reflecting the role’s seniority and responsibility, along with a comprehensive benefits package aimed at attracting top-tier candidates.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education & EdTech

Company Size: 1,001-5,000 employees

Founded: 2007

Company Description:

• Education technology company focused on expanding access to education
• Assists regional universities in extending their programs online
• Committed to affordable and workforce-relevant education

Company Specialties:

• Higher education management
• Online education
• EdTech solutions

Company Website: risepoint.com

ASSUMPTION: The company’s mission to expand educational access implies a dynamic and impactful working environment focused on innovation in the education sector.

📊 Role Analysis

Career Level: Executive (VP level)

Reporting Structure: Reports to the SVP of Product Marketing

Work Arrangement: Fully remote allows for a flexible working environment

Growth Opportunities:

• Potential to transition to Chief Brand/Creative Officer roles
• Expansion of role to include broader marketing responsibilities
• Influence company-wide strategic decisions

ASSUMPTION: Continuous industry engagement and thought leadership could open avenues for further career progression and personal growth.

🌍 Location & Work Environment

Office Type: Remote-first company

Office Location(s): Not specified; candidates can apply from anywhere in the United States

Geographic Context:

• Opportunity to work with universities across various regions
• Access to a broad network of academic and industry professionals
• Potential for occasional travel to partner sites or company gatherings

Work Schedule: Standard business hours with flexibility for meetings across time zones

ASSUMPTION: Given the remote nature, candidates should have access to a dedicated workspace and robust internet connectivity to remain effective in their roles.

💼 Interview & Application Insights

Typical Process:

• Application submission via company website
• Initial HR screening and assessment
• Interviews with team leaders and potential peers
• Final discussions with senior leadership and cross-functional teams

Key Assessment Areas:

• Leadership and strategic thinking skills
• Experience in brand management and creative strategy
• Ability to manage and inspire diverse teams

Application Tips:

• Highlight leadership experiences and strategic successes in resume
• Prepare to discuss specific examples of past branding campaigns
• Research company missions and values to align personal statements

ATS Keywords: Brand Management, Creative Strategy, Integrated Marketing, Leadership

ASSUMPTION: The application process values a robust demonstration of strategic outcomes and leadership, requiring applicants to articulate their experience and vision effectively.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Project Management Software (like Asana, Trello)
• Google Analytics and other data-driven tools

ASSUMPTION: Expertise in these tools is crucial to effectively manage and deliver creative projects aligned with strategic objectives.

👔 Cultural Fit Considerations

Company Values:

• Commitment to education access
• Innovation in educational technology
• Dedication to partner success and student outcomes

Work Style:

• Collaborative and inclusive approach
• Emphasis on innovative and strategic thinking
• Flexibility and adaptability in a fast-paced environment

Self-Assessment Questions:

• How do you integrate brand strategy with creative execution?
• Can you lead a diverse, remote team effectively?
• What methods do you employ to stay ahead of market trends?

ASSUMPTION: A successful candidate will align with the company’s mission, demonstrate strong leadership, and exhibit a passion for educational advancements.

⚠️ Potential Challenges

• Managing cross-functional collaboration remotely
• Balancing strategic oversight with hands-on management
• Maintaining team motivation remotely
• Adapting strategies to diverse university partner needs

ASSUMPTION: These challenges require effective communication skills, adaptability, and a proactive approach to problem-solving in a remote setting.

📈 Similar Roles Comparison

• VP of Brand Strategy in a corporate setting
• Creative Director in an advertising agency
• Chief Marketing Officer focusing on creative leadership

ASSUMPTION: Candidates may find this role similar to high-level positions across industries where strategic brand oversight and team leadership are central.

📝 Sample Projects

• Developing a comprehensive brand framework for a new online degree program
• Launching integrated marketing campaigns for university partners
• Leading a creative rebranding initiative

ASSUMPTION: The role likely involves both long-term strategic projects and short-term creative campaigns requiring adaptable project management skills.

❓ Key Questions to Ask During Interview

• How does the company maintain its innovative edge in EdTech?
• What are the biggest challenges currently facing the brand team?
• How does this role interact with the Product Marketing team?
• What metrics are used to evaluate the success of branding campaigns?
• What are the opportunities for professional development within the company?

ASSUMPTION: Asking informed questions about company strategy, operations, and culture will demonstrate the candidate's engagement and forward-thinking mindset.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio showcasing relevant past projects
• Craft a cover letter highlighting strategic and creative successes
• Ensure your resume is tailored with relevant ATS keywords
• Follow up with HR if no response within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.