VP, PayPal Co-Brand Analytics Leader

📌 Core Information

🔹 Job Title: VP, PayPal Co-Brand Analytics Leader

🔹 Company: Synchrony

🔹 Location: Chicago Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Costa Mesa CA US, Kansas City Remote KS

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Providing strategic insights to drive profitable growth for the PayPal Cashback Mastercard portfolio
• Collaborating cross-functionally to deliver actionable insights around performance, strategy, and customer behavior
• Managing and mentoring a team of offshore analysts
• Partnering with PayPal and PayPal Co-Brand Analytics teams to promote data share and collaboration
• Developing business case presentations and action plans to drive business strategy

ASSUMPTION: This role requires a high level of strategic thinking and data analysis skills. It involves working closely with various teams to drive profitable growth and improve customer experience.

📋 Key Responsibilities

✅ Collaborate with cross-functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention

✅ Conduct analysis of product, value prop and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes

✅ Partner closely with broader Marketing organization, Finance and GM to execute integrated marketing campaigns leveraging personalization and segmentation. Measure and incorporate learnings in future campaigns

✅ Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights

✅ Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects.

✅ Develop rigor around managing P&L performance to improve decision making and identifying profitable opportunities

✅ Ongoing assessment and measurement of product, channel and targeting strategies

✅ Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio

✅ Measure total and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement

✅ Co-manage and mentor team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth

✅ Champion the value of PayPal Co-Brand sharing its data assets to drive acquisition, account management and portfolio strategies to improve portfolio performance.

✅ Provide strategic thought leadership and influence the internal SYF client team and PayPal Co-Brand client team to implement profitable marketing and offer strategies rooted in analytics

✅ Develop business case presentations and action plans to drive business strategy, including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF cross-functional team

✅ Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities

✅ Use data to tell a story that is actionable, backed by data and considers financial and operational implications

✅ Partner closely with PayPal and PayPal Co-Brand Analytics teams to promote data share, collaborate on insights and deliver growth

✅ Perform other duties and/or special projects as assigned

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to work effectively with cross-functional teams. It involves managing and mentoring a team of offshore analysts and collaborating with various stakeholders to drive profitable growth.

🎯 Required Qualifications

Education: Bachelor’s degree, or in lieu of degree a high school diploma and 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry

Experience: A minimum of 7+ years of functional work experience to include:

• 5+ years using statistical analysis tools
• 5+ years leading large-scale analytics projects
• 5+ years of client facing experience
• 3+ years of leadership/managerial experience

Required Skills:

• Advanced development of dashboards and data visualization tools such as Tableau or Birst
• Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint
• Proven hands-on experience utilizing SAS or SQL data mining skills as well as open-source tools such as R and Python
• Excellent communication skills both written and verbal
• Ability to innovate and find creative solutions to meeting business goals
• Proven ability to work independently yet as key member and contributor to a broader team

Preferred Skills:

• Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis
• Experience in consumer financial services, credit card payments, retail, fintech or consulting with a consumer data analytics focus
• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization
• 3+ years of leadership/managerial experience within the financial services or credit card payments
• 3+ years of project management skills and experience
• Demonstrated ability to manage remotely located teams in India and the US
• Credit card marketing/analytics experience
• Digital marketing analytics experience
• Experience using open source software tools in a CRM setting

ASSUMPTION: This role requires a strong background in marketing analytics, with a focus on financial services, credit card, and/or payments industry. It also requires leadership and managerial experience, as well as proficiency in statistical analysis tools and data visualization.

💰 Compensation & Benefits

Salary Range: $155,000.00 - $260,000.00 USD Annual

Benefits:

• Eligible for an annual bonus based on individual and company performance

• Salaries are adjusted according to market in CA, NY Metro and Seattle

Working Hours: 40 hours per week, with the option to work from home, near one of the offices, or come into one of the offices occasionally for in person engagement activities such as business or team meetings, training and culture events.

ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience in the financial services industry. The benefits package is competitive and includes an annual bonus based on individual and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Synchrony is a leading consumer financial services company, providing a wide range of specialized financing products and services, including credit, promotional financing, personal loans, mortgage, and consumer banking products. The company also offers property and casualty insurance, retail services, and loyalty programs.

Company Size: Synchrony has over 10,000 employees and is publicly traded on the New York Stock Exchange under the ticker symbol SYF.

Founded: Synchrony was founded in 1938 and has a long history of providing consumer financing solutions.

Company Description:

• Synchrony is committed to being essential to people's everyday lives by making it easier for millions of people to access their essential needs and everyday wants with consumer financing that works for them.
• The company helps people make informed, smart credit choices so they can live healthier financial lives and connects them to Synchrony's ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.
• Synchrony's driving force is to be essential to people's everyday lives by making it easier for the many millions of people who rely on them to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility.

Company Specialties:

• Consumer financing
• Payments
• Promotional Financing
• Installment Lending
• Savings Products
• Banking
• and Online Banking

Company Website: https://www.synchrony.com

ASSUMPTION: Synchrony is a well-established company in the consumer financial services industry, with a strong focus on providing consumer financing solutions that meet the needs of its customers.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the Senior Vice President of Analytics and Data Science.

Reporting Structure: The role will have direct reports, including a team of offshore analysts, and will collaborate with various cross-functional teams within Synchrony and PayPal.

Work Arrangement: This role is a hybrid position, with the option to work from home, near one of the offices, or come into one of the offices occasionally for in person engagement activities such as business or team meetings, training and culture events.

Growth Opportunities:

• This role offers the opportunity to work with a high-performing team and gain exposure to senior leadership within Synchrony and PayPal.
• The role also provides the opportunity to drive significant business impact and grow the PayPal Co-Brand portfolio.
• With strong performance, there may be opportunities for career advancement within the analytics and data science organization at Synchrony.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to drive significant business impact and advance their career within the analytics and data science organization at Synchrony.

🌍 Location & Work Environment

Office Type: Synchrony has multiple office locations, including Chicago, Charlotte, Stamford, Costa Mesa, and Kansas City, with the option to work remotely.

Office Location(s): Chicago Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Costa Mesa CA US, Kansas City Remote KS

Geographic Context:

• Chicago: Known for its vibrant culture, diverse neighborhoods, and world-class museums and restaurants. It is also home to several Fortune 500 companies and offers a variety of housing options.
• Charlotte: A major financial hub with a growing tech industry, offering a mix of urban and suburban living options. It is also known for its mild climate and numerous golf courses.
• Stamford: A coastal city with a mix of urban and suburban living options, offering easy access to New York City. It is also home to several Fortune 500 companies and has a vibrant arts and culture scene.
• Costa Mesa: A city in Orange County, California, known for its beaches, surfing, and outdoor activities. It is also home to several corporate headquarters and offers a mix of urban and suburban living options.
• Kansas City: A midwestern city with a rich history, known for its barbecue, jazz, and fountains. It offers a variety of housing options and a relatively low cost of living compared to other major cities.

Work Schedule: This role follows a standard work schedule, with the option to work from home, near one of the offices, or come into one of the offices occasionally for in person engagement activities such as business or team meetings, training and culture events.

ASSUMPTION: The location and work environment for this role offer a mix of urban and suburban living options, with easy access to major cities and a variety of cultural and recreational activities. The hybrid work arrangement provides flexibility and the opportunity to work from home or near one of the offices.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final interview with the Senior Vice President of Analytics and Data Science
• Background check and reference check
• Job offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Strategic thinking and business acumen
• Leadership and management skills
• Communication and presentation skills
• Technical skills in statistical analysis tools, data visualization, and programming languages

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with statistical analysis tools, data visualization, and programming languages
• Showcase your ability to think strategically and drive business impact through data-driven insights
• Demonstrate your leadership and management skills, including your experience managing and mentoring teams
• Prepare for behavioral interview questions that assess your problem-solving abilities, communication skills, and cultural fit

ATS Keywords: Statistical Analysis, Client Facing Experience, Leadership, Data Visualization, Project Management, Marketing Analytics, SAS, SQL, R, Python, Excel, PowerPoint, Digital Marketing, Segmentation, Consumer Data Analytics, Dashboard Development

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, strategic thinking, leadership and management skills, communication skills, and technical skills in statistical analysis tools, data visualization, and programming languages. The application tips provided are designed to help candidates prepare for the interview process and increase their chances of success.

🛠️ Tools & Technologies

• SAS
• SQL
• R
• Python
• Excel
• PowerPoint
• Tableau or Birst
• CRM software

ASSUMPTION: This role requires proficiency in statistical analysis tools, data visualization, and programming languages, including SAS, SQL, R, Python, Excel, and PowerPoint. The role also requires experience with data visualization tools such as Tableau or Birst, and CRM software.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Act with Integrity
• Collaborate to Win
• Innovate and Improve
• Deliver with Excellence

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-focused and action-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach data-driven decision making and how have you applied this in previous roles?
• Can you describe a time when you had to manage a team remotely and how did you ensure high quality execution and delivery of business insights?
• How do you balance the need for strategic thinking with the need for tactical execution in your work?

ASSUMPTION: Synchrony values a data-driven and analytical work style, with a focus on collaboration, innovation, and results. Candidates should be able to demonstrate their ability to work effectively in a team-oriented environment and drive business impact through data-driven insights.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and data analysis skills, which may be challenging for candidates without relevant experience
• The role involves managing and mentoring a team of offshore analysts, which may present unique challenges in terms of communication and collaboration
• The role requires proficiency in statistical analysis tools, data visualization, and programming languages, which may be challenging for candidates without relevant technical skills
• The role may require occasional travel to meet with team members or attend business meetings
• The role may require working with large and complex datasets, which may present challenges in terms of data management and analysis

ASSUMPTION: This role presents several challenges, including the need for strong analytical skills, strategic thinking, and technical proficiency. Candidates should be prepared to work with large and complex datasets, manage and mentor a team of offshore analysts, and collaborate effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to a Senior Manager, Marketing Analytics position, but with a greater focus on driving profitable growth and improving customer experience through data-driven insights
• This role is similar to a Director, Data Science position, but with a greater focus on collaborating with cross-functional teams and managing a team of offshore analysts
• This role is similar to a VP, Consumer Insights position, but with a greater focus on driving business impact and improving customer experience through data-driven insights

ASSUMPTION: This role is similar to other senior-level marketing analytics and data science positions, but with a greater focus on driving business impact and improving customer experience through data-driven insights. Candidates should have relevant experience in marketing analytics, data science, or a related field, with a strong background in statistical analysis tools, data visualization, and programming languages.

📝 Sample Projects

• Developing a predictive model to identify customers at risk of churning and implementing targeted retention campaigns
• Conducting a customer segmentation analysis to inform product and marketing strategies and improve customer lifetime value
• Designing and executing A/B tests to optimize marketing campaigns and improve conversion rates
• Analyzing customer data to identify opportunities for cross-selling and upselling products and services
• Developing a dashboard to monitor portfolio performance and enable better forecasting and management of the portfolio

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they may work on in this role. Candidates should be prepared to work on a variety of projects that drive business impact and improve customer experience through data-driven insights.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the analytics and data science organization at Synchrony?
• How does the analytics and data science organization collaborate with other departments within Synchrony and PayPal?
• What are the key priorities for this role in the first 90 days?
• How does Synchrony support the professional development and growth of its analytics and data science team members?
• What are the key challenges facing the PayPal Co-Brand portfolio and how can this role drive business impact and improve customer experience?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company. Candidates should ask questions that demonstrate their interest in the role and their commitment to driving business impact and improving customer experience.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by reviewing the job description and practicing common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
• If you are offered the position, consider negotiating your salary and benefits package, and ask about opportunities for professional development and growth

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.