VP, Product and Segment Marketing

📌 Core Information

🔹 Job Title: VP, Product and Segment Marketing

🔹 Company: Illumina

🔹 Location: San Diego, California, United States

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and team management in product and customer segment marketing
• Cross-functional collaboration with sales, product management, and customer success teams
• Development and execution of comprehensive product marketing strategies
• Customer-centric approach to product innovation and personalization
• Market segmentation analysis and targeted customer engagement

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive growth and customer loyalty across Illumina's product portfolio and customer segments.

📋 Key Responsibilities

✅ Define and execute product marketing and customer segment marketing strategy in alignment with company goals

✅ Lead a high-performing team of product marketers and customer segment specialists to deliver impactful go-to-market strategies and campaigns

✅ Develop and execute comprehensive product marketing strategies for Illumina's portfolio of products

✅ Define product positioning, messaging, and value propositions for both new and existing products

✅ Lead the go-to-market (GTM) planning and execution for new product launches, including customer and sales enablement tools, training, and competitive intelligence

✅ Develop deep insights into key customer segments and their unique needs, challenges, and behaviors

✅ Define and execute tailored marketing strategies for each segment to ensure targeted, personalized engagement

✅ Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback

✅ Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific segment needs

✅ Partner with sales, product management, and customer success teams to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention

✅ Work closely with digital, demand generation, and brand marketing teams to ensure cohesive messaging across all channels and touchpoints

✅ Provide sales enablement and marketing training to internal teams to ensure consistent product positioning and customer segment engagement

✅ Inspire and lead a high-performing, cross-functional marketing and communications team

✅ Foster a collaborative, innovative, and inclusive culture that champions creativity, accountability, and customer-centric thinking

ASSUMPTION: This role requires a strong understanding of biotech and life sciences industries, as well as exceptional communication, presentation, and leadership skills to drive strategic marketing initiatives and team success.

🎯 Required Qualifications

Education: Bachelor’s degree in Life Sciences, Marketing, or a related field; MBA or advanced degree preferred

Experience: 15+ years in strategic marketing and leadership roles within biotech, genomics, or life sciences industries

Required Skills:

• Proven success in building brand equity, launching high-impact campaigns, and driving measurable business growth
• Demonstrated ability to work cross-functionally in a matrixed, global environment
• Exceptional communication and presentation skills; comfortable influencing C-suite and external stakeholders

Preferred Skills:

• Experience in the biotech or genomics industry
• Familiarity with market segmentation and customer-centric product innovation

ASSUMPTION: Candidates with a strong background in strategic marketing, leadership, and cross-functional collaboration within the biotech or life sciences industries will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $273,400 - $410,000 (USD) per year

Benefits:

• Health/Dental/Vision
• Retirement Benefits
• Paid Time Off
• Access to Genomics Sequencing

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The provided salary range is based on market data for similar roles in the biotech industry and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Illumina is a leading developer, manufacturer, and marketer of life science tools and integrated systems for large-scale analysis of genetic variation and function

Company Size: Illumina has 5,001-10,000 employees, providing a large, established environment with ample opportunities for collaboration and growth

Founded: 1998, with a rich history in revolutionizing the field of genomics and personalized medicine

Company Description:

• Innovative technologies and revolutionary assays for DNA, RNA, and protein analysis
• Focus on disease research, drug development, and molecular tests in the clinic
• Global company prioritizing collaborative interactions, rapid delivery of solutions, and customer needs

Company Specialties:

• Genomic sequencing and analysis
• Life science tools and integrated systems
• Personalized medicine and drug development

Company Website: http://www.illumina.com

ASSUMPTION: Illumina's focus on innovation, collaboration, and customer-centric solutions makes it an attractive employer for those seeking to make a significant impact in the life sciences industry.

📊 Role Analysis

Career Level: Executive/Management

Reporting Structure: Reports directly to the Chief Commercial Officer

Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future

Growth Opportunities:

• Potential to lead and grow the product marketing and customer segment marketing teams
• Opportunities to collaborate with cross-functional teams and influence company strategy
• Possibility to expand the role's scope and impact as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Illumina's business and expand their leadership skills.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): San Diego, California, United States

Geographic Context:

• San Diego offers a Mediterranean climate, with mild winters and warm summers
• Known for its beaches, parks, and vibrant cultural scene
• Close proximity to major tech hubs and life science clusters

Work Schedule: Standard full-time work schedule, with potential for flexible hours and remote work arrangements

ASSUMPTION: San Diego's pleasant climate, vibrant culture, and strategic location make it an attractive place to live and work for life science professionals.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with cross-functional stakeholders
• Final interview with the Chief Commercial Officer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of Illumina's products and market

Application Tips:

• Highlight relevant experience in strategic marketing, leadership, and cross-functional collaboration within the biotech or life sciences industries
• Tailor your resume and cover letter to emphasize your fit for this role and Illumina's mission
• Prepare examples of your past successes in product marketing, customer segmentation, and team leadership

ATS Keywords: Product Marketing, Customer Segment Marketing, Strategic Leadership, Cross-Functional Collaboration, Biotech, Life Sciences, Illumina

ASSUMPTION: Illumina's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best match for the company's needs and goals.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should have experience with common marketing, data analysis, and productivity tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Quality

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Focus on results and continuous improvement
• Openness to new ideas and perspectives

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment and enjoy working across multiple teams?
• Are you passionate about driving innovation and customer-centric solutions in the life sciences industry?
• Do you have strong leadership skills and the ability to inspire and motivate a high-performing team?

ASSUMPTION: Illumina values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a passion for driving results in a dynamic environment.

⚠️ Potential Challenges

• Managing a large, high-performing team in a fast-paced, dynamic environment
• Balancing strategic thinking and execution in a rapidly evolving market
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the company's product portfolio and market segmentation

ASSUMPTION: Candidates should be prepared to face these challenges head-on and leverage their leadership, strategic thinking, and cross-functional collaboration skills to drive success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on both product marketing and customer segment marketing, requiring a strong strategic mindset and ability to balance multiple priorities
• Unlike other product marketing roles, this position requires a deep understanding of market segmentation and customer-centric product innovation
• Compared to other leadership roles in the biotech industry, this position offers significant growth potential and the opportunity to make a substantial impact on Illumina's business

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other product marketing or leadership positions in the biotech industry.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new genomics sequencing product
• Conducting market segmentation analysis and defining tailored marketing strategies for key customer segments
• Leading a cross-functional team to create customer-centric product innovations based on segment-specific data, insights, and feedback

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and customer-centric nature of the work required in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Illumina's overall business strategy and growth plans?
• What are the key priorities for this role in the first 90 days?
• How does Illumina support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like Illumina's?
• How does Illumina foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare examples of your past successes in product marketing, customer segmentation, and team leadership
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.