VP, Product (Campaign Strategies)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive strategic media planning software product strategy.
• Collaborating with various teams to ensure successful product launches and ongoing support.
• Overseeing the product lifecycle management, from ideation to launch and beyond, ensuring smooth execution and continuous improvement.
• Establishing and maintaining robust product planning processes, frameworks, and best practices.

ASSUMPTION: This role requires a strong background in product management, media planning, and leadership. The ideal candidate will have a proven track record of driving product success in a fast-paced environment, preferably within the advertising industry.

📋 Key Responsibilities

Develop and implement a comprehensive strategic media planning software product strategy that aligns with the overall business objectives and vision of Choreograph.

Collaborate closely with tactical planning teams to ensure a joined-up strategy and workflow, fostering a collaborative and inclusive work environment that encourages innovation and knowledge sharing.

Establish clear product principles and guidelines for roadmap development, ensuring consistency and alignment across product development teams to turn strategies into deliverables and lead delivery against the roadmap.

Lead, mentor, and inspire a high-performing team of product directors and owners, fostering a culture of continuous learning and improvement.

Foster a collaborative and inclusive work environment that encourages innovation and knowledge sharing.

Partner closely and collaborate with cross-functional teams, including engineering, design, data science, enablement, marketing, and operations, to ensure successful product launches and ongoing support.

Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform product roadmap decisions.

Communicate product strategy, roadmaps, and progress effectively to senior leadership and stakeholders.

Establish and maintain robust product planning processes, frameworks, and best practices.

Oversee the product lifecycle management, from ideation to launch and beyond, ensuring smooth execution and continuous improvement.

ASSUMPTION: The ideal candidate will have a deep understanding of the media planning landscape, with a proven ability to translate business objectives into actionable product plans and drive results.

💰 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. A Master's degree is preferred.

Experience: Over 10 years of experience in product management, with at least 5 years in a leadership role. Proven experience in media planning or a related field is required.

Required Skills:

• Proven expertise in product management, media planning, and leadership.
• Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable product plans.
• Data-driven decision-making, comfortable working with data and analytics to inform product strategy and measure success.
• Excellent problem-solving skills, with the ability to identify and address complex challenges effectively.
• Strong leadership skills, with the ability to inspire, motivate, and guide teams towards a common goal.
• Excellent communication and presentation skills, both written and verbal, with the ability to effectively communicate complex information to diverse audiences, technical and non-technical.
• Strong stakeholder management skills, with the ability to build consensus and influence decisions across different levels of the organization.
• User-centric approach, passionate about building great products that solve real customer problems.
• Strong work ethic, with a proactive and results-oriented approach.
• Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Experience in setting and managing strategic direction within a large company.

ASSUMPTION: The ideal candidate will have a proven track record of driving product success in a fast-paced environment, preferably within the advertising industry. They will also possess strong leadership skills and the ability to build and manage high-performing teams.

💰 Preferred Qualifications

Preferred Skills:

• Experience working with advertising planning technologies, solutions, and applications across different media types.
• Demonstrates an advanced understanding of the advertising and AdTech environment outside GroupM.

💡 About Choreograph

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2015

Company Description:

• Choreograph is WPP’s global data products and technology company, on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
• We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities.
• Our platform, the Open Media Studio, is an AI-enabled media, data, and analytics platform for the next era of advertising.

Company Specialties:

• Data-driven marketing
• Media planning and buying
• Advertising technology

Company Website: www.choreograph.com

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): 175 Greenwich St, New York, NY 10006, US

Geographic Context:

• The role is based in Poland, with the company headquarters in New York, NY.
• The office is located in a major city, offering a vibrant and diverse work environment.

Work Schedule: Standard business hours, with flexibility for remote work as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the hiring manager or HR representative.
• On-site or virtual interview with the hiring manager and relevant team members.
• Final round interview with senior leadership, if applicable.

Key Assessment Areas:

• Product management and leadership skills.
• Strategic thinking and analytical abilities.
• Communication and presentation skills.
• Cultural fit and alignment with Choreograph's values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities.
• Research Choreograph's products, mission, and values to demonstrate your understanding and enthusiasm for the role.
• Practice presenting your product vision and roadmap, as this will be a crucial aspect of the interview process.

ASSUMPTION: The interview process may vary depending on the specific needs of the role and the company's hiring practices. It's essential to be prepared for a range of interview formats and assessment methods.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Google Analytics
• Microsoft Office Suite
• Salesforce
• Tableau
• Power BI
• SQL
• Python
• R
• JavaScript

ASSUMPTION: The ideal candidate will have experience with relevant advertising technologies, data analysis tools, and programming languages. Familiarity with the specific tools used at Choreograph is a plus.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Collaboration
• Innovation

Work Style:

• Agile and dynamic, with a focus on continuous learning and improvement.
• Collaborative and inclusive, with a strong emphasis on teamwork and knowledge sharing.
• Data-driven, with a commitment to responsible data practices and ethical decision-making.

Self-Assessment Questions:

• How do you align with Choreograph's values, particularly curiosity and collaboration?
• Describe a time when you had to learn a new tool or technology to drive a product initiative. How did you approach this challenge, and what was the outcome?
• How do you ensure that your product decisions consider the needs and perspectives of diverse users and stakeholders?

ASSUMPTION: Choreograph values a strong cultural fit, with an emphasis on curiosity, collaboration, and innovation. Candidates should be prepared to discuss their alignment with these values and provide specific examples of their fit with the company's work environment.

⚠️ Potential Challenges

• The role requires a strong understanding of the media planning landscape and the ability to translate business objectives into actionable product plans.
• The ideal candidate will have a proven track record of driving product success in a fast-paced environment, preferably within the advertising industry.
• The role involves working with a matrix organization, requiring strong stakeholder management skills and the ability to build consensus across different levels of the organization.

ASSUMPTION: The ideal candidate will be able to navigate a complex organizational structure, build strong relationships with key stakeholders, and drive results in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Manager or Director of Product Management positions within the advertising technology industry.
• However, it focuses more on media planning strategy and collaboration with various teams, rather than day-to-day product management tasks.
• The ideal candidate will have a strong background in media planning and a proven ability to drive strategic product initiatives.

ASSUMPTION: The ideal candidate will have a deep understanding of the media planning landscape and the ability to translate business objectives into actionable product plans, with a strong focus on collaboration and strategic thinking.

📝 Key Questions to Ask During Interview

• Can you describe your experience with media planning technologies and how you've used them to drive product success?
• How do you approach collaborating with cross-functional teams to ensure successful product launches and ongoing support?
• Can you provide an example of a time when you had to pivot your product strategy based on new data or market insights? How did you approach this change, and what was the outcome?
• How do you ensure that your product decisions consider the needs and perspectives of diverse users and stakeholders, both within and outside the organization?
• How do you approach setting and managing strategic direction within a large company, and how do you ensure that your product roadmap aligns with the overall business objectives and vision?

ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience with media planning technologies, their approach to collaboration and strategic thinking, and their ability to drive product success in a fast-paced environment.

📝 Sample Projects

• Developing a new media planning tool that integrates with existing advertising technologies to improve campaign efficiency and effectiveness.
• Leading a product initiative to optimize campaign targeting and personalization using advanced data analytics and machine learning algorithms.
• Collaborating with cross-functional teams to streamline the campaign workflow and improve overall campaign performance.

ASSUMPTION: The ideal candidate will have experience with relevant advertising technologies, data analysis tools, and programming languages, and be able to provide specific examples of their experience with media planning and product management.

📝 Next Steps for Applicants

• Submit your application through the provided link: https://jobs.jobvite.com/groupm-emea/job/off9Wvfwz
• Prepare for a phone or video screening with the hiring manager or HR representative, focusing on your product management and leadership skills, as well as your understanding of the role and the company.
• Research Choreograph's products, mission, and values to demonstrate your understanding and enthusiasm for the role.
• Practice presenting your product vision and roadmap, as this will be a crucial aspect of the interview process.
• Follow up with the hiring manager or HR representative within a week after your initial application, if you have not heard back regarding the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.