Here's the enhanced job description based on the provided input data:
📌 Core Information
Job Title: VP, Product Marketing
Company: OneTrust
Location: Atlanta, Georgia, United States
Job Type: Hybrid (On-site/Hybrid)
Category: Marketing
Date Posted: May 5, 2025
Experience Level: Executive
Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Scaling and leading a Product Marketing team to drive product innovation, growth, and adoption
- Defining marketing strategies aligned with business objectives and collaborating with various teams for successful go-to-market execution
- Serving as a spokesperson for OneTrust and its solutions, both internally and externally
- Coaching and scaling a world-class Product Marketing team with a focus on teamwork, expertise, and credibility
- Leading efforts in pricing and packaging, analyst relations, and competitive intelligence to drive GTM success
- Collaborating closely with Product leadership from inception to launch of the innovation roadmap to ensure products focus on maximum customer value
- Working with Sales and Partner Enablement teams to keep field teams and partners consistently well-prepared to be trusted advisors to prospects and customers
- Orchestrating consistent efforts across integrated marketing campaigns to overachieve revenue targets
ASSUMPTION: This role requires a strategic thinker with a deep understanding of the market, customers, and competition. The ideal candidate will have a proven track record in B2B software product marketing, with a strong focus on driving growth and adoption.
📋 Key Responsibilities
Act as a true GTM strategist, with an informed point of view on our solutions, markets, and competition, buyer personas, ICPs, and the path to facilitating the most impact and value for our customers throughout the entire customer lifecycle
Translate that GTM strategy into action across Product Marketing, Marketing, Product, and the rest of the organization to drive impact to OneTrust
Serve as a passionate spokesperson for OneTrust and our solutions both internally and externally, working within the global marketing team to deliver a compelling narrative on our category leadership, product positioning, and solutions
Coach and scale a world-class Product Marketing team, replete with team members who exude expertise, credibility, and teamwork and are highly sought after resources across Sales, Marketing, Product, Customer Success, and our partners and customers
Lead OneTrust’s efforts in pricing and packaging, analyst relations, and competitive intelligence so that each contributes heavily to our GTM success
Collaborate closely with Product leadership from inception to launch of our innovation roadmap, ensuring that they focus on maximum customer value and are targeted at the right personas and their most burning business issues
Work closely with our Sales and Partner Enablement teams to keep our field teams and partners consistently well-prepared to be trusted advisors to our prospects and customers and to be experts in how our solutions map to business pain and business value
Orchestrate consistent efforts across integrated marketing campaigns to keep OneTrust reaching the right personas about the right pain points at the right times so that we consistently overachieve our revenue targets
ASSUMPTION: This role requires a high level of collaboration and coordination with various teams across the organization. The ideal candidate will have strong project management skills and the ability to work effectively in a matrixed environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is preferred but not required.
Experience: 15+ years of very successful B2B software product marketing experience, with a strong focus on driving growth and adoption.
Required Skills:
- Proven track record in scaling and leading high-performing Product Marketing teams
- Deep understanding of the B2B software market, with a strong focus on privacy, security, or data governance markets
- Strong analytical skills and data-driven decision-making abilities
- Excellent communication and presentation skills, with experience presenting to senior leaders, involvement in sales, advocating for product strategy, interacting with industry analysts, and collaborating with customers and partners
- Ability to synthesize and translate market needs into product requirements, with a demonstrated ability to manifest the product vision and direction into compelling positioning and messaging
Preferred Skills:
- Experience in pricing and packaging, analyst relations, and competitive intelligence
- Familiarity with marketing automation tools and CRM systems
- Experience working in a lean, dynamic organization with a "strive for excellence" mentality
ASSUMPTION: This role requires a strategic thinker with a deep understanding of the market, customers, and competition. The ideal candidate will have a proven track record in B2B software product marketing, with a strong focus on driving growth and adoption.
💰 Compensation & Benefits
Salary Range: $236,250 - $354,375 USD per year
Benefits:
- Comprehensive Healthcare Coverage
- Flexible PTO
- Equity Stock Options
- Annual Performance Bonus Opportunities
- Retirement Account Support
- 14+ Weeks of Paid Parental Leave
- Career Development Opportunities
- Company-Paid Privacy Certification Exam Fees
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on individual qualifications and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2013
Company Description:
- OneTrust’s mission is to enable the responsible use of data and AI. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.
Company Specialties:
- Privacy Impact Assessment Automation
- Data Mapping Automation
- Cookie Compliance
- Website Scanning
- Vendor Risk Management
- Privacy Management
- Readiness Assessments
- Subject Access Requests
- Incident Management
- GDPR Readiness
- Data Privacy Readiness
- Data Privacy Accountability
- Data Privacy Management
- Breach Management
- DPIA Automation
- IAB TCF
- Consent Management
- GRC
- Preferences and Consent
- Third-Party Risk Management
- Audit and Compliance
- CMP
- CCPA
- GDPR
- LGPD
- ISO 27001
- and AI Governance
Company Website: www.onetrust.com
ASSUMPTION: OneTrust is a rapidly growing company with a strong focus on innovation and customer success. The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to grow and evolve.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Directly to the CMO and working closely with Product, Marketing, Sales, and Customer Success executives
Work Arrangement: Hybrid (On-site/Hybrid) with an expectation to travel up to 25% or more at times
Growth Opportunities:
- As OneTrust continues to grow, there will be opportunities for the VP of Product Marketing to expand their team and take on additional responsibilities
- The ideal candidate for this role will be eager to take on new challenges and grow with the company
ASSUMPTION: This role offers a unique opportunity for a strategic thinker to make a significant impact on a rapidly growing company in the data governance and privacy space. The ideal candidate will be excited about the prospect of driving growth and innovation in a dynamic and evolving market.
🌍 Location & Work Environment
Office Type: Hybrid (On-site/Hybrid)
Office Location(s): 1200 Abernathy Rd, Atlanta, Georgia 30328, US
Geographic Context:
- Atlanta, Georgia is a major hub for technology and innovation, with a thriving startup ecosystem and a strong focus on data governance and privacy
- The city offers a diverse range of cultural attractions, entertainment options, and outdoor activities
- The cost of living in Atlanta is generally lower than in other major tech hubs, providing a more affordable option for professionals
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid office environment and be able to balance remote work with on-site collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter
- In-depth phone or video interview with the hiring manager
- On-site interview with the CMO and other key stakeholders
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Industry knowledge and market trends
- Ability to work effectively in a matrixed environment
Application Tips:
- Highlight your relevant experience in B2B software product marketing, with a strong focus on driving growth and adoption
- Demonstrate your understanding of the data governance and privacy market, and how your skills and experience align with OneTrust’s mission and values
- Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
- Showcase your ability to think strategically and develop innovative marketing strategies that drive growth and adoption
ATS Keywords: B2B Software Product Marketing, Data Governance, Privacy, Growth, Adoption, Strategic Thinking, Leadership, Team Management, Matrixed Environment, Marketing Strategy, Innovation
ASSUMPTION: OneTrust is looking for a strategic thinker with a proven track record in B2B software product marketing, with a strong focus on driving growth and adoption. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to grow and evolve.
🛠 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Success
- One Team
- Innovation
- Accountability
Work Style:
- Collaborative
- Agile
- Data-driven
- Customer-focused
- Innovative
Self-Assessment Questions:
- How do your personal values align with OneTrust’s core values, specifically “Integrity” and “Customer Success”?
- How do you approach working in a collaborative, agile environment, and how do you ensure that your team remains customer-focused and innovative?
- How do you balance data-driven decision-making with a strong focus on customer success and innovation?
ASSUMPTION: OneTrust is looking for a candidate who is a strong cultural fit with the company’s values and work style. The ideal candidate will be collaborative, agile, data-driven, customer-focused, and innovative, with a strong commitment to integrity and customer success.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and problem-solving skills, which can be challenging for candidates who are more operationally focused
- The role involves working in a matrixed environment, which can be complex and require strong communication and collaboration skills
- The role requires a deep understanding of the data governance and privacy market, which can be challenging for candidates from other industries or backgrounds
- The role may require travel up to 25% or more at times, which can be challenging for candidates with family or other personal commitments
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to grow and evolve. They will also be comfortable working in a matrixed environment and be able to balance remote work with on-site collaboration and team building.
📈 Similar Roles Comparison
- This role is similar to a Chief Marketing Officer (CMO) role, but with a more specific focus on product marketing and go-to-market strategy
- This role is also similar to a Senior Vice President (SVP) of Marketing role, but with a greater emphasis on strategic thinking and leadership
- This role is unique in that it requires a strong background in B2B software product marketing, with a deep understanding of the data governance and privacy market, and a proven track record in driving growth and adoption
ASSUMPTION: The ideal candidate for this role will have a strong background in B2B software product marketing, with a deep understanding of the data governance and privacy market, and a proven track record in driving growth and adoption. They will also be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to grow and evolve.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the data governance and privacy market
- Conducting market research and analysis to identify pain points and opportunities for existing and new products
- Creating and delivering compelling product positioning and messaging that resonates with target customers and drives adoption
ASSUMPTION: The ideal candidate for this role will have a strong background in B2B software product marketing, with a deep understanding of the data governance and privacy market, and a proven track record in driving growth and adoption. They will also be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to grow and evolve.
❓ Key Questions to Ask During Interview
- How does OneTrust approach product marketing and go-to-market strategy in the data governance and privacy market?
- What are the key challenges and opportunities facing the data governance and privacy market, and how does OneTrust plan to address them?
- How does OneTrust collaborate with other teams, such as Product, Sales, and Customer Success, to drive growth and adoption?
- What are the key metrics used to measure the success of product marketing efforts at OneTrust?
- How does OneTrust approach innovation and new product development in the data governance and privacy market?
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to grow and evolve. They will also be comfortable working in a matrixed environment and be able to balance remote work with on-site collaboration and team building.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Highlight your relevant experience in B2B software product marketing, with a strong focus on driving growth and adoption
- Demonstrate your understanding of the data governance and privacy market, and how your skills and experience align with OneTrust’s mission and values
- Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
- Showcase your ability to think strategically and develop innovative marketing strategies that drive growth and adoption
- Follow up with the recruiter one week after your initial application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
