VP, Product Marketing

📌 Core Information

🔹 Job Title: VP, Product Marketing

🔹 Company: Tanium

🔹 Location: Emeryville, California, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: Hybrid (3 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Managing global product and solutions marketing to drive strategy and pipeline execution
• Partnering with stakeholders to create revenue-impacting programs
• Aligning various teams for successful product launches
• Leading and mentoring a team of top product marketing talent
• Collaborating with cross-functional teams to ensure all stakeholders are aligned

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to influence cross-functional teams.

📋 Key Responsibilities

✅ Partner with the CTO, CRO, and CMO to shape Tanium’s go-to-market strategy and corporate direction

✅ Lead the go-to-market business planning, resource prioritization, and performance reporting across the product portfolio

✅ Evolve the product/solutions packaging and pricing strategy to maximize growth opportunities and increase customer lifetime value

✅ Develop and manage a corporate positioning and messaging platform to ensure a compelling and differentiated narrative for our platform, product, and solution offerings

✅ Align with the product management and customer success teams to launch new products and enhancements

✅ Shape our competitive position in the market by leading win/loss reporting, representing the voice of the customers/influencers, and providing market intelligence to other functions

✅ Drive the productivity of our sales (reps and pre-sales) teams by constructing enablement training, focused on go-to-market sales plays, compete, etc.

✅ Serve as a thought leader, storyteller, and spokesperson to bring corporate positioning to life

✅ Communicate effectively and often to ensure all stakeholders are aligned

✅ Lead, mentor, and grow a team of top product marketing talent

ASSUMPTION: This role involves a high degree of collaboration and communication with various teams and stakeholders.

🎯 Required Qualifications

Education: BA/BS or equivalent industry experience required

Experience:

• 15+ years of marketing experience in a high-tech company
• Proven experience launching new products and growing to a mature business
• Strong collaboration skills with demonstrated ability to partner with diverse stakeholders
• Strong ability to influence and work cross-functionally
• People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives

Required Skills:

• Proven experience in a lead marketing role with responsibilities for product or solutions marketing
• Strong business acumen and strategic thinking
• Excellent communication and presentation skills
• Proven ability to lead and manage high-performing teams
• Strong analytical and problem-solving skills

Preferred Skills:

• Experience with enterprise software or cybersecurity products
• Familiarity with marketing automation tools (e.g., Marketo, Pardot)
• Knowledge of the endpoint management and security market

ASSUMPTION: Candidates with experience in enterprise software or cybersecurity products, and familiarity with marketing automation tools, will be at an advantage.

💰 Compensation & Benefits

Salary Range: $200,000 to $605,000 per year

Benefits:

• Medical, dental, and vision plans
• Family planning benefits
• Health savings account
• Flexible spending account
• Transportation savings account
• 401(k) retirement savings plan with company match
• Life, accident, and disability coverage
• Business travel accident insurance
• Employee assistance programs
• Disability insurance
• Well-being benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may be adjusted based on various factors, including location, education, skills, training, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 1,001-5,000 employees

Founded: 2007

Company Description:

• Tanium delivers the industry’s only true real-time cloud-based endpoint management and security offering
• Securing more than 32M endpoints around the world, Tanium’s customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military
• Tanium partners with the world’s biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments

Company Specialties:

• Unified Endpoint Management
• Unified Endpoint Security
• Patch Management
• Software Management
• Performance Monitoring
• Asset Discovery
• Asset Inventory
• Vulnerability and Configuration Management
• EDR
• Data Risk and Privacy
• Compliance and Risk Management

Company Website: www.tanium.com

ASSUMPTION: Tanium is a well-established company in the IT services and IT consulting industry, with a strong focus on endpoint management and security.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the CTO

Work Arrangement: Hybrid (3 days on-site per week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA)

Growth Opportunities:

• Potential to grow into a C-level role within the organization
• Opportunities to lead and mentor other marketing team members
• Chance to make a significant impact on the company’s go-to-market strategy and product launches

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a C-level position within the organization.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site per week)

Office Location(s): Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA

Geographic Context:

• Emeryville, CA: A suburb of Oakland, CA, with a population of approximately 10,000 people
• Addison, TX: A suburb of Dallas, TX, with a population of approximately 14,000 people
• Bellevue, WA: A suburb of Seattle, WA, with a population of approximately 150,000 people
• Durham, NC: A city in North Carolina with a population of approximately 280,000 people
• Reston, VA: A suburb of Washington, D.C., with a population of approximately 60,000 people

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Final interview with the CTO
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Communication and presentation skills
• Industry knowledge and market intelligence
• Ability to work cross-functionally and collaborate with diverse stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
• Research Tanium’s products, market position, and competitors to demonstrate your industry knowledge
• Practice your presentation skills to showcase your ability to communicate complex ideas effectively

ATS Keywords: Product Marketing, Go-to-Market Strategy, Corporate Positioning, Messaging Platform, Competitive Analysis, Sales Enablement, Team Leadership, Collaboration, Market Intelligence, Product Launch, Stakeholder Engagement, Resource Prioritization, Performance Reporting, Customer Success, Creative Team Building, Influencing Skills

ASSUMPTION: Tailoring your application to include relevant ATS keywords will increase your chances of being noticed by the company’s applicant tracking system.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: Familiarity with marketing automation, CRM, project management, data analysis, and presentation tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Tanium’s customer-centric approach to product marketing?
• Describe your experience working in a fast-paced, dynamic environment and driving results
• How do you ensure effective communication and collaboration with diverse teams and stakeholders?
• Can you provide an example of a time when you had to adapt to significant change or uncertainty in a project or role?

ASSUMPTION: Assessing your fit with Tanium’s company values and work style is crucial for success in this role.

⚠️ Potential Challenges

• Managing a remote or hybrid team, requiring strong virtual communication and leadership skills
• Balancing multiple priorities and stakeholders, necessitating excellent time management and organizational skills
• Keeping up with the latest market trends and technologies, demanding continuous learning and adaptability
• Navigating a fast-paced, dynamic work environment, requiring resilience and flexibility

ASSUMPTION: These challenges require a proactive, adaptable, and results-driven approach to succeed in this role.

📈 Similar Roles Comparison

• VP of Marketing vs. CMO: The VP of Marketing role focuses more on product and solutions marketing, while the CMO role has broader responsibilities for corporate marketing, branding, and communications
• Product Marketing Manager vs. VP of Product Marketing: The VP role involves strategic planning, team leadership, and cross-functional collaboration, while the Product Marketing Manager role focuses more on tactical execution and day-to-day management
• Career progression: This role offers a clear path to advancement, with the potential to grow into a C-level position within the organization

ASSUMPTION: Understanding the differences between similar roles and the potential for career growth is essential for making informed decisions about your career path.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and messaging framework
• Conducting a win/loss analysis to identify trends, optimize sales processes, and improve customer satisfaction
• Creating and delivering sales enablement training, such as product demos, sales playbooks, and battle cards, to drive revenue growth

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company’s product roadmap and how this role will contribute to its success?
• How does the marketing team collaborate with other departments, such as sales, product, and customer success?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
• Research Tanium’s products, market position, and competitors to demonstrate your industry knowledge
• Practice your presentation skills to showcase your ability to communicate complex ideas effectively
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.