📌 Core Information
🔹 Job Title: VP, Product Marketing
🔹 Company: OutSystems
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing strategy and execution for successful GTM operations
- Driving product positioning and messaging, and mentoring a team of product marketers
- Collaborating with senior leadership and cross-functional teams to design, execute, and manage overall product marketing strategy
- Planning and coordinating new product launches, developing compelling value props, positioning, and narratives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Design, execute, and manage the overall product marketing strategy, collaborating with senior leadership and cross-functional teams
✅ Plan and coordinate new product launches across functions, developing compelling value props, positioning, and narratives that differentiate offerings from the rest of the market and enable OutSystems’s teams to create exciting customer journeys
✅ Lead, coach, and mentor a team of product marketers who supercharge growth strategies
✅ Evolve OutSystems’s target personas, product value statements, product differentiators, and use cases
✅ Partner with the product organization to inform the product roadmap, launch new capabilities, and enable the internal sales team and external brokers on new capabilities
✅ Engage deeply with the sales organizations to collect target persona insights, define sales plays, and create a consistent cadence of content they can deploy with external audiences
✅ Drive to understand customer needs, dig into product details, and elevate the messaging to deliver value-driven, breakthrough initiatives
✅ Act as the company’s top storyteller, partnering with product, brand, and sales to help the market understand OutSystems’s unique POV, positioning, and differentiation
✅ Partner with the executive leadership team on thought leadership, internal and external presentations, and telling the company story
✅ Act as critical advisor to the broader marketing org, providing market insights, quarterbacking new launches, sales plays, and thought leadership initiatives
ASSUMPTION: This role requires strong communication skills, the ability to work effectively with various teams, and a deep understanding of product marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in product marketing, with proven domain expertise in platform B2B SaaS companies with technical persona (IT/DevOps/CIO)
Required Skills:
- Proven leadership and team management skills
- Deep expertise in product marketing, with depth in messaging, positioning, launch plans, and enablement
- Commercial orientation, comfortable collaborating with Sales and Field teams
- Experience with win/loss analysis and optimization, highly data-driven
- Strong presentation skills, effective in small, private groups as well as large, public audiences
Preferred Skills:
- Experience with hybrid GTM strategies encompassing both sales-led and product-led motions
- Experience managing a multi-product and multi-persona portfolio
- Experience partnering with global teams (Europe, NAmer, APAC), and comfortable working with and managing a geographically dispersed team
ASSUMPTION: Candidates with a strong background in product marketing, leadership experience, and a commercial orientation will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 (Based on industry standards for a VP of Product Marketing with 10+ years of experience in a similar role and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible time off
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and locations. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically low-code platforms
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2001
Company Description:
- OutSystems is a global leader transforming how companies innovate through software
- Empowers IT leaders with a better way to build the software that matters most
- Unifies and automates the entire software lifecycle, helping customers achieve their business goals
Company Specialties:
- Low-Code Development
- AI
- Generative AI
- Cloud-Native Development
- DevSecOps
- DevOps
Company Website: www.outsystems.com
ASSUMPTION: OutSystems is a well-established company in the low-code development space, with a strong focus on AI and generative AI.
📊 Role Analysis
Career Level: Executive (VP level)
Reporting Structure: Reports to the head of Marketing, with cross-functional collaboration with product and sales teams
Work Arrangement: Remote OK, with flexibility for hybrid or on-site work
Growth Opportunities:
- Potential to grow within the marketing organization or take on broader leadership roles
- Opportunities to work on cutting-edge technologies and innovative projects
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to work on high-impact projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
Office Type: Remote (with potential for hybrid or on-site work)
Office Location(s): Multiple locations worldwide, with a strong focus on North America, Europe, and Asia
Geographic Context:
- OutSystems operates globally, with a strong presence in North America, Europe, and Asia
- Remote work offers flexibility and the opportunity to work from various locations
- Candidates should be comfortable working in a global, matrixed organization
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work effectively in a global, matrixed organization.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing leadership team
- Case study or presentation to showcase product marketing skills
- Final interview with the head of Marketing or another senior leader
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with OutSystems's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and leadership skills
- Prepare a case study or presentation that demonstrates your ability to develop compelling product positioning and messaging
- Research OutSystems and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Product Marketing, Messaging, Positioning, Launch Plans, Enablement, Commercial Orientation, Win/Loss Analysis, Data-Driven, Collaboration, Leadership, Team Management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on product marketing expertise and leadership skills.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, or similar)
- Presentation software (e.g., PowerPoint, Google Slides, or similar)
- Data analysis tools (e.g., Excel, Google Analytics, or similar)
- Project management tools (e.g., JIRA, Confluence, or similar)
ASSUMPTION: This role requires proficiency in product marketing tools, presentation software, and data analysis tools. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- One OutSystems
Work Style:
- Global, matrixed organization
- Strong focus on collaboration and cross-functional teamwork
- Data-driven decision-making
- Fast-paced, dynamic environment
Self-Assessment Questions:
- How have you demonstrated your ability to lead and mentor a team of product marketers in a previous role?
- Can you provide an example of a successful product launch you've led, and how you measured its success?
- How do you approach working in a global, matrixed organization, and what steps do you take to build effective relationships with cross-functional teams?
ASSUMPTION: Candidates who are a strong cultural fit for OutSystems will be customer-centric, innovative, collaborative, and accountable, with a global mindset and the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing a geographically dispersed team with varying time zones
- Balancing the needs of multiple stakeholders, including product, sales, and marketing teams
- Keeping up with the fast-paced, dynamic nature of the low-code development market
- Ensuring consistent messaging and positioning across multiple products and personas
ASSUMPTION: This role presents unique challenges, including managing a global team, balancing stakeholder needs, and keeping pace with a fast-moving market.
📈 Similar Roles Comparison
- This role is unique in its focus on the low-code development market and OutSystems's specific product portfolio
- Compared to similar roles in other companies, this position offers the opportunity to work on cutting-edge technologies and innovative projects
- Career path comparison: This role offers strong growth potential, with opportunities to take on broader leadership roles or move into other areas of the business
ASSUMPTION: This role is unique in its focus on the low-code development market and OutSystems's specific product portfolio, offering strong growth potential and the opportunity to work on innovative projects.
📝 Sample Projects
- Developing a comprehensive product marketing strategy for a new low-code development platform
- Launching a new AI-powered feature, including messaging, positioning, and enablement materials
- Conducting win/loss analysis and optimizing product marketing strategies based on customer feedback
ASSUMPTION: These sample projects are representative of the types of initiatives the VP of Product Marketing might lead at OutSystems.
❓ Key Questions to Ask During Interview
- How does the marketing leadership team support the growth and development of the product marketing team?
- Can you describe the company's approach to product-led growth, and how this role fits into that strategy?
- How does OutSystems measure the success of product marketing initiatives, and what metrics are most important for this role?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does OutSystems foster a culture of innovation and continuous learning, and what opportunities are there for professional development in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest in and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and leadership skills
- Prepare a case study or presentation that demonstrates your ability to develop compelling product positioning and messaging
- Research OutSystems and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
