📌 Core Information
🔹 Job Title: VP Product Marketing & Customer Education
🔹 Company: Similarweb
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and growing a global product marketing team
- Crafting and evolving messaging and positioning for Similarweb's products
- Driving go-to-market strategies for new products and features
- Fueling competitive differentiation and analyst relations
- Empowering the field with content, tools, and training for commercial success
ASSUMPTION: This role requires a strategic yet hands-on leader who can balance big-picture thinking with tactical execution.
📋 Key Responsibilities
✅ Lead and grow a high-performing product marketing team
✅ Craft and evolve messaging and positioning for Similarweb's products
✅ Drive go-to-market strategies for new products and features
✅ Fuel competitive differentiation and analyst relations
✅ Empower the field with content, tools, and training for commercial success
✅ Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for Similarweb
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in product marketing for SaaS, data, or technology companies; at least 5 years in a senior leadership role
Required Skills:
- Proven leadership and team-building skills
- Deep experience leading PMM in a multi-product, multi-persona environment
- Strong track record of developing strategic messaging and positioning
- Excellent storytelling and presentation skills
- Customer-first mindset and strong business acumen
- Comfortable navigating ambiguity and fast-changing environments
Preferred Skills:
- Experience in B2B or enterprise contexts
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in product marketing and proven leadership skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $300,000 (Based on industry standards for a VP of Product Marketing with 10+ years of experience in the tech industry in Israel)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and company holidays
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Similarweb operates in the competitive digital data and analytics industry, providing essential insights to businesses worldwide.
Company Size: Similarweb has 1,001-5,000 employees, offering a mid-sized company environment with ample growth opportunities.
Founded: 2009, with over a decade of experience in the digital data and analytics space.
Company Description:
- Similarweb is the world’s leading digital data platform, empowering over 5,300 companies to make smarter decisions and outpace the competition.
- The company provides market trends, competitor analysis, and performance optimization data to help businesses grow their digital presence.
- Similarweb is publicly traded on the New York Stock Exchange (NYSE: SMWB) and has a global team of bright, curious, and kind individuals.
Company Specialties:
- Sales Intelligence
- Investor Intelligence
- Shopper Intelligence
- eCommerce Intelligence
- Digital Research Intelligence
- Digital Marketing Intelligence
Company Website: www.similarweb.com
ASSUMPTION: Similarweb's extensive industry experience and global presence provide a strong foundation for this role's success.
📊 Role Analysis
Career Level: Executive (VP) level, reporting directly to the CMO and leading a global team.
Reporting Structure: This role will have direct reports and may have skip-level reports, depending on the team structure.
Work Arrangement: Remote OK, with flexibility for remote work and in-office collaboration.
Growth Opportunities:
- Expanding the product marketing team and scope as Similarweb grows
- Potential career progression into senior leadership or executive roles within the company
- Opportunities to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential as Similarweb continues to expand its platform and customer base.
🌍 Location & Work Environment
Office Type: Similarweb has multiple global offices, with this role based in Tel Aviv-Yafo, Israel.
Office Location(s): 50 W 17th St, New York, 10011, US; 168-172 Old Street, London, England EC1V 9BP, GB; Derech Yitshak Rabin 33, Giv'atayim, Tel Aviv 5348303, IL; 600 California St, Suite 101, San Francisco, California 94108, US; 33, Rue La Fayette, Paris, Ile-de-France 75009, FR; GBHT, Otemachi Financial City, Grand Cube 1-9-2 Otemachi, Chiyoda-ku,, Tokyo, Tokyo 1-9-2 , JP; 100 Summit Dr, Burlington, Massachusetts 01803, US; 50 Miller St, North Sydney, New South Wales 2060, AU; 1a Sportyvna Sq, Kiev, 01023, UA; Munich, DE; Boudníkova 2538/13, Prague, CZ; Rötelstrasse 84, Zürich, CH
Geographic Context:
- Tel Aviv-Yafo is the second-most populous city in Israel, known for its vibrant culture, tech industry, and Mediterranean climate.
- The city offers a mix of urban and beach life, with a diverse range of neighborhoods and attractions.
- Tel Aviv-Yafo is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and in-office collaboration.
ASSUMPTION: The Tel Aviv-Yafo office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and qualifications
- In-depth interview with the hiring manager and/or team members to assess cultural fit and skills
- Final interview with the CMO or another senior leader to discuss the role's fit within the organization
Key Assessment Areas:
- Leadership and team-building skills
- Strategic thinking and messaging development
- Go-to-market strategy and execution
- Analyst relations and competitive differentiation
- Customer engagement and storytelling
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your messaging and go-to-market strategies to discuss during the interview
- Research Similarweb's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Leadership, Messaging, Go-to-Market Strategy, Competitive Differentiation, Analyst Relations, Customer Engagement, Storytelling, Collaboration, Strategic Thinking, Team Building, Market Trends, Customer-Centric, Business Acumen, Innovation, Presentation Skills
ASSUMPTION: The interview process will focus on assessing the candidate's leadership, strategic thinking, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, or Monday.com)
- Messaging and positioning tools (e.g., Canva, Adobe Creative Suite, or Google Slides)
- Go-to-market strategy tools (e.g., Salesforce, HubSpot, or Marketo)
- Analyst relations tools (e.g., G2, Forrester, or Gartner)
- Presentation tools (e.g., PowerPoint, Keynote, or Google Slides)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Customer-centric
- Innovative
- Collaborative
- Kind
Work Style:
- Strategic and forward-thinking
- Hands-on and execution-focused
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay up-to-date with market trends and competitor activities in a fast-changing environment?
- Can you provide an example of a time when you had to pivot your messaging or go-to-market strategy due to changing market dynamics?
- How do you ensure that your team remains aligned and motivated when working on multiple projects with tight deadlines?
ASSUMPTION: Candidates who align with Similarweb's values and work style will be better positioned to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing strategic planning with hands-on execution in a fast-paced environment
- Adapting to changing market dynamics and competitive landscapes
- Ensuring consistent messaging and positioning across multiple products and personas
- Meeting the expectations of a high-performing team and senior leadership
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective team management.
📈 Similar Roles Comparison
- This role is unique in its focus on leading a global product marketing team for a digital data platform, but it shares similarities with other VP-level product marketing roles in the tech industry.
- Compared to other VP-level roles, this position offers a unique opportunity to shape the narrative of a leading digital data platform and drive its go-to-market strategies.
- Career progression in this role could lead to senior leadership or executive positions within the company or the broader digital data and analytics industry.
ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on execution, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, and launch event planning
- Conducting market research and competitive analysis to inform product positioning and differentiation
- Creating and delivering customer-facing presentations and webinars to showcase Similarweb's products and thought leadership
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of customer engagement and thought leadership.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall strategy and roadmap for growth?
- What are the biggest challenges facing the product marketing team currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product marketing efforts, and what KPIs will this role be responsible for tracking?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your messaging and go-to-market strategies to discuss during the interview
- Research Similarweb's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
