📌 Core Information
🔹 Job Title: VP, Product Marketing
🔹 Company: Inmar Intelligence
🔹 Location: Remote (Headquarters: Winston Salem, NC)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and influence at the executive level
- Portfolio management of multiple product lines
- Sales support and go-to-market strategy development
- Team leadership and development
- Cross-functional collaboration and stakeholder management
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and a deep understanding of the market and products.
📋 Key Responsibilities
✅ Define and drive marketing objectives and goals for multiple product lines
✅ Influence product and corporate strategy at the executive level
✅ Manage a portfolio of multiple product lines to deliver results
✅ Support sales efforts with portfolio-level expertise
✅ Ensure roadmap in-market timing is met for all initiatives across multiple product line roadmaps
✅ Determine adjusted strategies for go-to-market initiatives with significant complexity or where multi-stakeholder buy-in is needed
✅ Oversee go-to-market alignment at the divisional level
✅ Evaluate multiple paths forward in problem-solving or identifying opportunity
✅ Establish strategic team-specific OKRs and evaluate/prioritize initiatives to achieve those outcomes
✅ Develop direct reports through goal setting and monthly coaching
✅ Ensure open and effective communication down through all levels of the team
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related discipline
Experience: 10+ years of related work experience, preferably in marketing financial or technical services for manufacturers or retailers, with significant experience leading teams
Required Skills:
- Proven track record of delivering high-quality presentation materials
- Demonstrated capacity to communicate large-scale concepts
- Proven record of approaching the day-to-day with both a product and client mindset
- Highly proficient with software programs including Microsoft Office and Google Suites
- Strong experience in online advertising or social media marketing
Preferred Skills:
- Experience in the software development industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving results and leading teams.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a VP of Product Marketing with 10+ years of experience)
Benefits:
- Medical, Dental, and Vision Insurance
- Basic and Supplemental Life Insurance Options
- 401(k) Retirement Plans with Company Match
- Health Spending Accounts (HSA/FSA)
- Flexible Time Off and 11 Paid Holidays
- Family-Building Benefits
- Tuition Reimbursement
- Wellness and Mental Health Counseling Services
- Concierge and Work/Life Support Resources
- Adoption Assistance Reimbursement
- Perks and Discount Programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Product Marketing with 10+ years of experience. Actual salary may vary based on the company's compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1980
Company Description:
- Inmar Intelligence makes businesses smarter to improve consumers’ lives by designing, building, and operating reliable, dynamic solutions
- The company has been a partner to brands, retailers, and healthcare organizations for over 40 years
- Inmar Intelligence is certified as a Great Place to Work®
Company Specialties:
- Promotion management and settlement
- Digital promotion
- Promotion consulting
- Third-party pharmacy receivables
- Reverse logistics
- Supply chain analysis
- Liquidation
- Returns management
- Recall management
- Pharmaceutical returns
- Analytics
- Coupon processing and settlement
- Trade promotions
- Rebates
- Returned product management
- Pharmacy financial management
- Pharmacy logistics management
- Rx returns and recalls
- Workplace solutions
- Healthcare analytics
- Conversational commerce
- Influencer marketing
- E-commerce returns
- Consumer drug take-back
- End-to-end payment technology
- Omnichannel
- Fintech solutions
Company Website: http://www.inmar.com
ASSUMPTION: Inmar Intelligence is a well-established company with a broad range of specialties, focusing on improving businesses and consumers' lives through innovative solutions.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the Chief Marketing Officer or a similar executive role
Work Arrangement: On-site with remote work available
Growth Opportunities:
- Potential to influence the company's overall strategy and direction
- Opportunity to lead and develop a team of marketing professionals
- Possibility to expand the role's scope and impact over time
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Headquarters in Winston Salem, NC, with remote work available
Office Location(s): One West Fourth St, Winston-Salem, NC 27101, US
Geographic Context:
- Winston Salem is located in the Piedmont Triad region of North Carolina
- The area offers a mix of urban and rural environments, with a moderate cost of living
- Winston Salem is home to a diverse range of industries, including healthcare, technology, and manufacturing
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The location offers a mix of urban and rural environments, with a moderate cost of living and a diverse range of industries.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer or another executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Industry knowledge and market trends awareness
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Strategic Leadership, Team Management, Go-to-Market Strategy, Online Advertising, Social Media Marketing, Presentation Skills, Communication Skills, Problem Solving, Change Management, Accountability
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Suite
- Marketing automation and analytics tools
- Project management software
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The role requires proficiency in standard office software, marketing automation tools, and collaboration platforms.
👔 Cultural Fit Considerations
Company Values:
- Put clients first
- Build collaborative relationships
- Set and attain achievable, yet aggressive, goals
- Understand that results are important
- Support a safe work environment
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
- Customer-focused and client-centric
Self-Assessment Questions:
- Do you have a proven track record of driving results and leading teams in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively and adaptably in a changing environment?
- Do you have strong communication and presentation skills, with the ability to influence stakeholders at the executive level?
ASSUMPTION: Inmar Intelligence values a collaborative, results-driven, and adaptable work environment, with a strong focus on client-centricity.
⚠️ Potential Challenges
- Managing multiple product lines and stakeholders simultaneously
- Balancing strategic thinking with day-to-day tactical responsibilities
- Adapting to a dynamic and evolving market landscape
- Working remotely and balancing work-life integration
ASSUMPTION: This role presents unique challenges related to managing multiple product lines, balancing strategic and tactical responsibilities, and adapting to a dynamic market landscape.
📈 Similar Roles Comparison
- Unlike other VP of Product Marketing roles, this position requires experience in online advertising or social media marketing
- Inmar Intelligence is a well-established company with a broad range of specialties, offering opportunities for growth and impact
- This role offers a unique blend of strategic leadership, team management, and cross-functional collaboration
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and cross-functional collaboration, with opportunities for growth and impact within a well-established company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product line
- Conducting market analysis and competitive landscaping to inform product positioning and messaging
- Managing a team to deliver high-quality presentation materials for executive-level stakeholders
- Collaborating with cross-functional teams to launch a new product or feature
ASSUMPTION: These sample projects reflect the strategic, leadership, and cross-functional collaboration aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall strategy and vision for growth?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life integration and remote work?
- How does the company measure and track the success of its product marketing efforts?
ASSUMPTION: These key questions help candidates assess the role's fit, priorities, and growth opportunities, as well as the company's culture and approach to work-life integration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
