VP, Product Marketing

📌 Core Information

🔹 Job Title: VP, Product Marketing

🔹 Company: Dataminr

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leadership of a high-performing product marketing team
• Strategic product positioning and messaging
• Cross-functional collaboration with product, sales, and marketing teams
• Driving revenue growth through impactful product marketing strategies
• Thought leadership and market presence expansion

ASSUMPTION: This role requires a strategic mindset, exceptional communication skills, and proven leadership experience in B2B product marketing, ideally within high-growth technology companies.

📋 Key Responsibilities

✅ Lead Product Messaging & Positioning: Own the development and evolution of clear, simplified, and differentiated product positioning that aligns with our brand, customer needs, and market trends. Ensure messaging is compelling, consistent, and impactful across all customer touchpoints and sales channels.

✅ Strategic Market Insights: Use deep customer insights, competitive intelligence, and market trends to shape and refine product strategy and positioning. Collaborate with Product Management and cross-functional teams to develop messaging that speaks to customer pain points and highlights unique value propositions.

✅ Alignment with Product Roadmap: Partner closely with the Product Management team to align product marketing efforts with the product roadmap, ensuring that product features and enhancements are effectively communicated to the market and sales teams.

✅ Empower Sales Teams: Develop and deliver training, sales tools, and resources that enable the sales organization to effectively communicate product value, overcome objections, and close deals. Equip the sales team with the knowledge to position products with precision and confidence in diverse customer segments.

✅ Drive Revenue through Product Marketing: Work directly with sales leadership to create and execute strategies that drive revenue growth. Ensure product marketing is fully aligned with sales goals, providing the necessary resources and support to convert opportunities into business results.

✅ Thought Leadership & Market Presence: Lead relationships with key industry analysts, coordinating briefings, responses, and positioning efforts to ensure positive product and brand representation in analyst reports and market evaluations. Oversee the creation of high-quality, mid- and bottom-funnel content that showcases the company’s innovation and expertise in the industry.

✅ Lead, Develop, and Inspire a World-Class Product Marketing Team: Build, mentor, and lead a high-performing product marketing team. Foster a culture of collaboration, innovation, and accountability. Provide ongoing professional development opportunities to ensure the team is equipped with the skills and resources needed to excel in a high-growth environment.

✅ Cross-Functional Collaboration: Act as a trusted advisor to the Marketing, Product, and Sales leadership teams, ensuring alignment on strategic priorities and product initiatives. Drive cross-functional collaboration to ensure product marketing strategies are effectively executed and aligned with overall business goals.

ASSUMPTION: This role requires strong leadership, strategic thinking, and exceptional communication skills to drive product success, elevate the brand, and directly impact revenue growth in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field; an advanced degree (MBA, etc.) is a plus.

Experience: 15+ years of B2B product marketing experience, including 5+ years of leadership experience, preferably within high-growth, technology-driven companies. Cybersecurity experience is a must.

Required Skills:

• Proven experience in developing and executing product marketing strategies that have directly contributed to business success
• Ability to influence and align key stakeholders across product, sales, and executive teams
• Exceptional skills in crafting compelling product messaging and content that resonates with both technical and non-technical audiences
• Expertise in market research, segmentation, competitive analysis, and data-driven decision-making to refine marketing strategies
• A strong track record of building, managing, and motivating high-performing teams in fast-paced environments

Preferred Skills:

• Experience in the cybersecurity industry
• Familiarity with AI and machine learning technologies
• Proficiency in multiple languages

ASSUMPTION: Candidates should have a proven track record in developing successful product marketing strategies, with a strong focus on driving revenue growth and elevating brand presence in the market.

💰 Compensation & Benefits

Salary Range: The annual base salary range for this position is $204,000 - $300,000. Actual salary will be based on a number of factors including, but not limited to, geographic location, applicant skills, and prior relevant experience.

Benefits:

• Comprehensive medical, dental, and vision insurance plan options for employees, domestic partners, and their dependents
• Generous PTO, flexible sick days, and remote working options
• Paid parental leave and family forming benefits
• Mental health benefits and support
• Company equity (RSUs)

Working Hours: This role requires a standard 40-hour workweek, with flexibility to accommodate team meetings and collaboration across different time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in high-growth technology companies. The actual salary may vary based on the candidate's experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Dataminr operates in the technology industry, specifically focusing on AI-driven real-time information and event discovery solutions for global organizations.

Company Size: Dataminr is a mid-sized company with approximately 750 employees, providing a dynamic and collaborative work environment.

Founded: Dataminr was founded in 2009, with a mission to deliver real-time information from public data sources to empower organizations to respond to critical events and emerging risks.

Company Description:

• Dataminr is a mission-driven AI company that delivers real-time information from 1M+ public data sources, empowering organizations to respond to critical events and emerging risks before they unfold
• The company's pioneering multi-modal fusion AI pulls from more than one million unique public data sources to synthesize terabytes of data spanning text, image, video, audio, and sensor signals for accurate, real-time event detection across 150+ languages and 220+ countries and territories
• Dataminr pushes the boundaries of real-time information with ReGenAI, an innovation that combines predictive AI and generative AI to describe breaking events and provide dynamic re-generating updates to events as they unfold

Company Specialties:

• Artificial Intelligence
• Risk Intelligence
• Cyber Threat Intelligence
• Global Event Discovery
• Real-Time Information
• Situational Awareness
• Crisis Alerts
• Digital Risk Protection
• Third-Party Risk
• Vulnerability Intelligence
• Cyber-Physical Risk
• Executive Protection Software
• Physical Security Intelligence
• Emergency Communication
• Business Continuity
• Operational Resilience
• and News

Company Website: http://www.dataminr.com

ASSUMPTION: Dataminr's focus on AI-driven real-time information and event discovery makes it an attractive employer for professionals seeking to work at the intersection of technology, data, and risk management.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer or another senior marketing leader within the organization.

Reporting Structure: The VP of Product Marketing will oversee a team of product marketing managers and specialists, responsible for driving product success and elevating the brand through strategic marketing initiatives.

Work Arrangement: This role is remote-friendly, with the expectation of regular collaboration with team members and stakeholders across different time zones.

Growth Opportunities:

• As Dataminr continues to grow and expand its offerings, there will be opportunities for the VP of Product Marketing to take on additional responsibilities or lead new initiatives within the marketing organization
• The company's focus on innovation and AI-driven solutions provides ample opportunities for professional development and growth within the role
• Dataminr's global presence and expansion plans offer potential career advancement opportunities in international markets

ASSUMPTION: This role presents significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing organization and the broader company.

🌍 Location & Work Environment

Office Type: Dataminr has multiple global offices, with a flexible and remote-friendly work culture that supports a healthy work-life balance.

Office Location(s): Dataminr's headquarters is in New York, NY, with additional offices in Bozeman, MT; Dublin, IE; Arlington, VA; London, UK; Melbourne, AU; Copenhagen, DK; and Paris, FR.

Geographic Context:

• Dataminr's global presence allows for remote work and collaboration with team members and stakeholders across various time zones
• The company's headquarters in New York City offers a dynamic and vibrant urban environment, with access to world-class cultural, entertainment, and dining options
• Dataminr's other global offices provide opportunities to live and work in diverse international settings, with unique cultural experiences and professional networks

Work Schedule: This role requires a standard 40-hour workweek, with flexibility to accommodate team meetings and collaboration across different time zones. The work schedule may vary based on the candidate's location and team dynamics.

ASSUMPTION: Dataminr's global presence and flexible work arrangements provide candidates with the opportunity to work remotely or in one of the company's international offices, depending on their personal preferences and circumstances.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with a member of the HR team
• Behavioral and situational interviews with hiring managers and team members
• Final interviews with senior leadership
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Product marketing expertise and industry knowledge
• Alignment with Dataminr's mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in product marketing, with a focus on driving revenue growth and elevating brand presence
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and communication skills
• Research Dataminr's industry, products, and competitors to demonstrate your knowledge and understanding of the role and the company
• Be prepared to discuss your experience with AI and machine learning technologies, as well as your familiarity with the cybersecurity industry

ATS Keywords: Product Marketing, Strategic Planning, Cross-Functional Collaboration, Revenue Growth, Thought Leadership, AI, Cybersecurity, Market Research, Competitive Analysis, Team Leadership

ASSUMPTION: Dataminr's interview process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their alignment with the company's mission, values, and culture.

🛠️ Tools & Technologies

• AI and machine learning platforms
• Product marketing software (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
• Presentation and content creation software (e.g., PowerPoint, Google Slides, Adobe Creative Suite)
• Project management and collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Candidates should have experience with AI and machine learning technologies, as well as a strong working knowledge of product marketing software, marketing automation tools, and presentation software.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Dataminr values innovation and continuous improvement, fostering a culture of experimentation and learning
• Collaboration: Dataminr emphasizes teamwork and cross-functional collaboration to drive success and achieve common goals
• Integrity: Dataminr is committed to acting with honesty, transparency, and ethical decision-making in all aspects of the business
• Customer Focus: Dataminr prioritizes understanding and meeting the needs of its customers, with a commitment to delivering exceptional customer experiences
• Diversity, Equity, and Inclusion: Dataminr fosters a diverse, equitable, and inclusive work environment, where all employees feel valued and respected

Work Style:

• Dynamic and fast-paced: Dataminr operates in a rapidly evolving industry, requiring employees to be adaptable, agile, and responsive to change
• Data-driven: Dataminr relies on data and analytics to inform decision-making and drive business results
• Collaborative: Dataminr values teamwork and cross-functional collaboration to achieve common goals and drive success
• Customer-focused: Dataminr prioritizes understanding and meeting the needs of its customers, with a commitment to delivering exceptional customer experiences
• Inclusive: Dataminr fosters a diverse, equitable, and inclusive work environment, where all employees feel valued and respected

Self-Assessment Questions:

• How do your leadership style and communication skills align with Dataminr's values and work culture?
• How have you demonstrated strategic thinking and problem-solving skills in previous product marketing roles?
• How have you leveraged data and analytics to inform product marketing strategies and drive business results?
• How have you fostered a culture of collaboration and teamwork within your previous teams?
• How have you ensured that your product marketing efforts resonate with both technical and non-technical audiences?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Dataminr's values and work culture, as well as their ability to thrive in a dynamic, data-driven, and collaborative work environment.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, high-growth environment may present unique challenges and require strong leadership and adaptability
• Balancing the needs of multiple stakeholders, including product, sales, and marketing teams, may require exceptional communication and collaboration skills
• Working with AI and machine learning technologies may present a learning curve for candidates without prior experience in these areas
• The remote-friendly work arrangement may require candidates to be self-motivated and able to manage their time effectively
• The global nature of Dataminr's operations may present unique cultural and communication challenges when working with diverse teams and stakeholders

ASSUMPTION: Candidates should be aware of the unique challenges presented by this role and be prepared to demonstrate their ability to thrive in a fast-paced, high-growth environment with a global, remote-friendly work arrangement.

📈 Similar Roles Comparison

• This role differs from other product marketing positions in its focus on driving revenue growth and elevating brand presence through strategic product marketing strategies
• Dataminr's industry-specific context requires candidates to have a strong understanding of AI-driven real-time information and event discovery solutions
• Career paths for this role may include advancement to senior marketing leadership positions, such as Chief Marketing Officer or other executive-level marketing roles

ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to demonstrate their strategic thinking, leadership, and communication skills in a fast-paced, high-growth environment.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven real-time information product, including market research, competitive analysis, and product positioning
• Creating and delivering sales training and enablement materials to empower the sales team to effectively communicate product value and overcome objections in diverse customer segments
• Leading a cross-functional team to develop and launch a thought leadership campaign, showcasing Dataminr's innovation and expertise in the industry through white papers, blogs, and industry presentations

ASSUMPTION: Candidates should be able to provide specific examples of their experience with strategic product marketing, thought leadership, and cross-functional collaboration in previous roles.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and organization structure at Dataminr?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving immediate impact?
• How does Dataminr support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing the product marketing team, and how can I help address them in this role?
• How does Dataminr measure the success of its product marketing efforts, and what key performance indicators (KPIs) should I focus on?
• What opportunities exist for collaboration with other teams and departments within Dataminr to drive product success and elevate the brand?

ASSUMPTION: Candidates should be prepared to ask insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving product success and elevating the brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in product marketing, with a focus on driving revenue growth and elevating brand presence
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and communication skills
• Research Dataminr's industry, products, and competitors to demonstrate your knowledge and understanding of the role and the company
• Be prepared to discuss your experience with AI and machine learning technologies, as well as your familiarity with the cybersecurity industry
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.