📌 Core Information
🔹 Job Title: VP, Product Marketing (Remote)
🔹 Company: Sumitomo Mitsui Banking Corporation
🔹 Location: Multiple locations across the United States
🔹 Job Type: Full-time, Remote
🔹 Category: Financial Services, Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 7+ years of proven financial marketing experience
🔹 Remote Status: Remote (with potential travel requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Jenius Bank's deposit and lending products
- Collaborating cross-functionally with product, finance, and data teams to deliver breakthrough campaigns
- Conducting consumer and market research to uncover customer needs and inform marketing strategies
- Driving customer acquisition, engagement, and retention through compelling narratives and innovative campaigns
- Working in a fast-paced, growth-oriented environment with a start-up mindset and a 400-year-old financial institution's backing
ASSUMPTION: This role requires a strategic and creative thinker with a strong background in financial marketing and a proven track record of driving product adoption and growth.
📋 Key Responsibilities
✅ Define and manage end-to-end go-to-market strategy for Jenius Bank's deposit and lending products, including messaging, positioning, campaign planning, acquisition channels, customer adoption, and retention
✅ Lead development and execution of ongoing digital customer campaigns and testing initiatives for the target segment
✅ Collaborate with product teams to understand total business performance and identify new opportunities to adjust marketing and testing strategies
✅ Influence internal decision-makers with formal recommendations and informal networking through excellent communication
✅ Serve as the marketing lead and key liaison with cross-functional teams, including partners from product, research, legal, and other departments
✅ Drive customer acquisition and retention by working closely with channel marketing teams to develop integrated campaigns that deepen customer engagement
✅ Conduct consumer and market research to uncover customer needs, motivations, and barriers to adoption, and translate these insights into marketing strategies
✅ Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns
✅ Synthesize marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and brand impact
✅ Work with marketing team members to connect martech capabilities to marketing possibilities across targeting, creative, and experience journeys that leverage high CX moments
✅ Measure and report impact by defining and tracking key performance metrics, ensuring marketing efforts drive measurable impact on adoption, engagement, and retention
ASSUMPTION: This role requires a strong analytical mindset, excellent project management skills, and the ability to manage multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 7+ years of proven financial marketing experience
Required Skills:
- Proven experience in financial marketing, with a focus on product marketing and go-to-market strategies
- Excellent project management skills and experience in fast-paced growth environments
- Strong analytical mindset and data-driven approach to marketing
- Excellent communication and collaboration skills, with the ability to influence internal decision-makers
- Proven experience in consumer and market research, with a track record of translating insights into actionable marketing strategies
- Familiarity with marketing technology (martech) and its application to marketing possibilities
Preferred Skills:
- Experience with digital marketing channels, including social media, email, and display advertising
- Fluency in Spanish or another language relevant to Jenius Bank's target market
- Experience working with remote teams and managing virtual projects
ASSUMPTION: Candidates with experience in the banking or fintech industries, as well as those with a strong understanding of digital marketing and customer acquisition strategies, will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $119,000 - $160,000 per year
Benefits:
- Competitive portfolio of benefits, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and holiday schedule
- Flexible work arrangements and remote work options
- Employee assistance programs, including counseling and legal services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week), with potential flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The specific salary offered to an applicant will be based on their individual qualifications, experiences, and analysis of current compensation paid in their geography and the market for similar roles at the time of hire.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Digital Banking
Company Size: Large (10,000+ employees)
Founded: 1613 (SMBC Group), 2021 (Jenius Bank)
Company Description:
- Sumitomo Mitsui Banking Corporation (SMBC) is a top-tier global financial group with a 400-year history, offering a diverse range of financial services, including banking, leasing, securities, credit cards, and consumer finance
- Jenius Bank is a digital-only bank launched in 2021 by SMBC, focusing on providing a seamless, customer-centric banking experience
- SMBC Group has more than 150 offices and 86,000 employees worldwide in nearly 40 countries
Company Specialties:
- Retail Banking
- Corporate & Institutional Banking
- Investment Banking & Capital Markets
- Asset Management
- Leasing & Finance
- Insurance
- Real Estate
Company Website: https://www.smbcgroup.com/
ASSUMPTION: SMBC Group's extensive global presence and diverse range of financial services provide a unique opportunity for candidates to grow both personally and professionally within the organization.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Head of Marketing or a similarly senior-level position within Jenius Bank or SMBC
Work Arrangement: Remote, with potential travel requirements for meetings and events
Growth Opportunities:
- Potential career progression into a leadership role within Jenius Bank or SMBC's marketing organization
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
- Exposure to a diverse range of financial services and products, providing a well-rounded understanding of the industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Jenius Bank's continued success and expansion.
🌍 Location & Work Environment
Office Type: Remote, with potential on-site requirements for meetings and events
Office Location(s): Multiple locations across the United States, with a focus on the East Coast, Texas, and California
Geographic Context:
- Jenius Bank's target market is primarily located in the United States, with a focus on urban and suburban areas
- The remote work arrangement allows for flexibility in location, with the potential for candidates to work from any of Jenius Bank's target markets
Work Schedule: Full-time (40 hours per week), with potential flexibility for the right candidate
ASSUMPTION: The remote work arrangement and flexible scheduling options provide candidates with the opportunity to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interviews with marketing and product team members
- Final interviews with senior leadership, including the Head of Marketing or a similarly senior-level position
- Background and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Experience with go-to-market strategies and product marketing
- Ability to collaborate effectively with cross-functional teams
- Strong analytical mindset and data-driven approach to marketing
- Excellent communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your experience with go-to-market strategies, product marketing, and cross-functional collaboration
- Demonstrate your understanding of Jenius Bank's target market and competitive landscape
- Showcase your ability to think strategically and drive results through data-driven marketing campaigns
ATS Keywords: Product Marketing, Go-to-Market Strategy, Digital Marketing, Customer Acquisition, Market Research, Cross-Functional Collaboration, Data-Driven Marketing, Financial Marketing, Banking, Fintech
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and experience with go-to-market strategies and product marketing.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Search engine optimization (SEO) and pay-per-click (PPC) advertising tools (e.g., Google Ads, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and ethical behavior
- Diversity, equity, and inclusion
Work Style:
- Agile and fast-paced, with a focus on results and continuous improvement
- Data-driven and analytical, with a strong emphasis on performance metrics and KPIs
- Collaborative and team-oriented, with a focus on cross-functional collaboration and stakeholder management
- Adaptable and flexible, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Jenius Bank's customer-centric values and focus on innovation?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to deliver a breakthrough campaign or product launch?
- How do you approach data analysis and interpretation to inform your marketing strategies and measure their impact?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Jenius Bank's company values and work style, as well as a willingness to embrace the organization's customer-centric and data-driven approach to marketing.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, growth-oriented environment
- Balancing the need for innovation and continuous improvement with the requirement to maintain consistent brand messaging and customer experience
- Working effectively with remote teams and managing virtual projects
- Adapting to changing market conditions and customer preferences in a rapidly evolving digital environment
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on Jenius Bank's deposit and lending products, as well as its requirement for a strong background in financial marketing and go-to-market strategies
- Compared to other product marketing roles in the banking or fintech industries, this position offers a unique opportunity to work on a digital-only bank with a strong global financial institution's backing
- Career progression in this role may lead to leadership positions within Jenius Bank or SMBC's marketing organization, providing significant growth potential for the right candidate
ASSUMPTION: Candidates should consider this role's unique aspects and requirements when evaluating their fit for the position and comparing it to other similar roles in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for Jenius Bank's first deposit product, including messaging, positioning, campaign planning, acquisition channels, customer adoption, and retention
- Conducting consumer and market research to uncover customer needs, motivations, and barriers to adoption for Jenius Bank's lending products, and translating these insights into actionable marketing strategies
- Collaborating with product teams to optimize Jenius Bank's customer onboarding process, resulting in improved customer satisfaction and reduced churn rates
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the VP, Product Marketing role, as well as the opportunity to drive meaningful impact on Jenius Bank's continued success and expansion.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Jenius Bank approach customer acquisition and retention, and how does this role contribute to those efforts?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Jenius Bank support the professional development and growth of its marketing team members?
- Can you provide an example of a time when the marketing team faced a significant challenge and how they overcame it?
ASSUMPTION: Candidates should use the interview process to assess their fit for the role and the organization, as well as to gain a deeper understanding of Jenius Bank's marketing strategy and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your experience with go-to-market strategies, product marketing, and cross-functional collaboration
- Demonstrate your understanding of Jenius Bank's target market and competitive landscape
- Showcase your ability to think strategically and drive results through data-driven marketing campaigns
- Follow up with the hiring manager one week after your initial application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
