VP, Public Relations
Siege Media
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
- Job Title: VP, Public Relations
- Company: Siege Media
- Location: Remote (Austin, TX, New York, or San Francisco Preferred)
- Job Type: Full-Time
- Category: Public Relations
- Date Posted: April 8, 2025
- Experience Level: 10+ years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and leading a high-performing PR team from scratch
- Developing and executing strategic PR initiatives aligned with client goals
- Overseeing media relations and crisis communication strategies
- Collaborating closely with content marketing and SEO teams for integrated storytelling
- Contributing to business development and driving client value through PR strategy
ASSUMPTION: This role requires a strong background in tech and traditional PR, with a proven track record in agency settings. The ideal candidate will have experience managing high-performing teams and driving client value through strategic PR initiatives.
📋 Key Responsibilities
- Develop and execute strategic PR initiatives aligned with client goals, enhancing visibility, credibility, and thought leadership.
- Build, mentor, and lead a high-performing PR team from scratch, fostering professional growth and aligning team objectives with business goals.
- Oversee media relations, securing high-impact placements in top-tier media outlets, podcasts, events, and influential platforms.
- Develop processes for the PR department, create additional client deliverables, and shape strategy that drives client value given your experience as a PR leader.
- Contribute to business development on sales calls, creating and setting strategy for potential clients.
- Lead crisis communication strategies, proactively identifying risks and managing brand reputation challenges.
- Collaborate closely with our content marketing and SEO teams to integrate PR efforts for maximum client impact.
- Drive the development of PR performance metrics, ensuring clear ROI and alignment with overall marketing objectives.
- Serve as a senior advisor to executive-level clients and internally to our leadership team.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the organization's needs and the successful candidate's skills and experiences.
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field. Master's degree preferred.
- Experience:
- 7+ years of progressive experience in tech, traditional PR, or a related field.
- 4+ years of experience in an agency setting.
- Required Skills:
- Demonstrated expertise securing high-value media placements, cultivating media relationships, and managing executive thought leadership.
- Proven leadership experience building, scaling, and managing high-performing PR teams.
- Exceptional strategic thinking, communication, and crisis management skills.
- Track record of integrating PR with content marketing and SEO strategies for cohesive brand storytelling.
- Strong SaaS, fintech, and/or consumer industry connections and an established professional network.
Preferred Qualifications
- Previous experience in fintech, SaaS, consumer, or a related industry.
- Previous experience with digital PR.
- Experience leveraging data analytics to inform PR strategies and measure effectiveness.
ASSUMPTION: While the preferred qualifications listed above are not required, they would be highly beneficial for success in this role.
💰 Compensation & Benefits
- Salary Range: $130,000 - $170,000 (commensurate with experience)
- Bonus Structure: Performance-based bonus based on department growth
- Benefits:
- Comprehensive health benefits
- 401(k) match
- Unlimited PTO
- Wellness stipends
- Ongoing professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Siege Media helps growing brands scale with SEO, content marketing, and PR. They are a remote-first company with a national reach, serving some of the biggest and best brands on the web. Named to the Inc 5000 six times and one of Inc's "Best Places to Work" twice.
- Company Specialties: SEO and Content Marketing
📊 Role Analysis
- Career Level: Executive
- Reporting Structure: This role reports directly to the CEO and will have a team of PR professionals reporting to them.
- Work Arrangement: Remote, with a preference for candidates based in Austin, TX, New York, or San Francisco.
- Growth Opportunities: As the first PR leader at Siege Media, this role offers significant growth potential as the PR function scales and expands.
ASSUMPTION: This role offers a unique opportunity to shape and grow the PR function within a successful, established agency.
🌍 Location & Work Environment
- Office Type: Remote (with optional in-person collaboration opportunities)
- Office Location(s): 624 Broadway, Suite 302, San Diego, CA 92101, US; 1023 Springdale Rd, Austin, Texas 78721, US; 287 Park Ave S, 8th Floor, New York, New York 10010, US
- Geographic Context: Siege Media's remote work arrangement allows for flexibility in location, with a preference for candidates based in Austin, TX, New York, or San Francisco.
- Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: While Siege Media is remote-first, there may be opportunities for in-person collaboration and team-building events.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-depth interviews with the CEO and other key stakeholders. A final round may include a presentation or case study.
- Key Assessment Areas: Strategic thinking, communication skills, crisis management, leadership potential, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your ability to develop and execute strategic PR initiatives.
- Demonstrate your leadership experience and team-building skills.
- Prepare for behavioral interview questions that focus on your PR experience and leadership style.
🛠️ Tools & Technologies
- Siege Media uses various tools and technologies for project management, communication, and PR outreach. Familiarity with these tools is not required but may be beneficial:
- Asana
- Slack
- Google Workspace (Gmail, Google Drive, Google Docs)
- Muck Rack
- Cision
- PRWeb
👔 Cultural Fit Considerations
- Company Values: Collaboration, innovation, professional growth, and delivering meaningful value to clients.
- Work Style: Siege Media values a remote-friendly, flexible, and supportive work environment. They prioritize open communication, continuous learning, and a growth mindset.
Self-Assessment Questions:
1. How do you align with Siege Media's values, particularly in a remote work environment?
2. Describe your experience working with remote teams and managing remote team members.
3. How do you approach continuous learning and professional development in a remote setting?
ASSUMPTION: Siege Media values candidates who are self-motivated, adaptable, and committed to fostering a positive remote work culture.
⚠️ Potential Challenges
- Challenges specific to this role:
- Building a new PR function from scratch may require significant time and effort.
- Managing a remote team may present unique challenges and require strong communication and leadership skills.
- Challenges specific to Siege Media:
- As a remote-first company, Siege Media may have unique communication and collaboration challenges.
- The fast-paced nature of the agency environment may require adaptability and strong time management skills.
- Challenges specific to the location:
- Depending on the candidate's location, they may face time zone differences and potential challenges coordinating with the team.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on building and leading a new PR function within an established agency, rather than joining an existing PR team.
- The successful candidate will have significant influence over the shape and direction of the PR function.
- Industry-specific context:
- The advertising services industry is competitive and fast-paced, requiring strong strategic thinking and adaptability.
- Siege Media's focus on SEO, content marketing, and PR sets it apart from traditional advertising agencies.
- Career path comparison:
- This role offers a clear path to leadership and growth within the PR function, with the potential to expand the team and shape the agency's PR strategy.
📝 Sample Projects
- Developing and executing a strategic PR campaign to launch a new product or service for a tech client.
- Managing a crisis communication strategy for a consumer brand facing a public relations challenge.
- Building and leading a team to secure high-impact media placements for a fintech client, enhancing their brand reputation and thought leadership.
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the successful candidate may lead, but the specific projects may vary based on client needs and industry trends.
❓ Key Questions to Ask During Interview
- What are the key priorities for the PR function in the first 90 days?
- How does Siege Media support the professional development of its PR team members?
- What are the most significant challenges facing the PR function, and how can this role address them?
- How does Siege Media measure the success of its PR initiatives, and how can this role improve those metrics?
- What opportunities exist for collaboration between the PR function and other departments, such as content marketing and SEO?
ASSUMPTION: The key questions listed above are intended to help the candidate understand the role's priorities, challenges, and opportunities for growth. The successful candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and the company.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://siegemedia.applytojob.com/apply/0BUX1bAjIl/VP-Public-Relations).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare a portfolio of your PR accomplishments, demonstrating your ability to develop and execute strategic PR initiatives.
4. Write a brief cover letter detailing why Siege Media is the right next step in your leadership journey.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: VP, Public Relations
- Company: Siege Media
- Location: Remote (Austin, TX, New York, or San Francisco Preferred)
- Job Type: Full-Time
- Category: Public Relations
- Date Posted: April 8, 2025
- Experience Level: 10+ years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and leading a high-performing PR team from scratch
- Developing and executing strategic PR initiatives aligned with client goals
- Overseeing media relations and crisis communication strategies
- Collaborating closely with content marketing and SEO teams for integrated storytelling
- Contributing to business development and driving client value through PR strategy
ASSUMPTION: This role requires a strong background in tech and traditional PR, with a proven track record in agency settings. The ideal candidate will have experience managing high-performing teams and driving client value through strategic PR initiatives.
📋 Key Responsibilities
- Develop and execute strategic PR initiatives aligned with client goals, enhancing visibility, credibility, and thought leadership.
- Build, mentor, and lead a high-performing PR team from scratch, fostering professional growth and aligning team objectives with business goals.
- Oversee media relations, securing high-impact placements in top-tier media outlets, podcasts, events, and influential platforms.
- Develop processes for the PR department, create additional client deliverables, and shape strategy that drives client value given your experience as a PR leader.
- Contribute to business development on sales calls, creating and setting strategy for potential clients.
- Lead crisis communication strategies, proactively identifying risks and managing brand reputation challenges.
- Collaborate closely with our content marketing and SEO teams to integrate PR efforts for maximum client impact.
- Drive the development of PR performance metrics, ensuring clear ROI and alignment with overall marketing objectives.
- Serve as a senior advisor to executive-level clients and internally to our leadership team.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the organization's needs and the successful candidate's skills and experiences.
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field. Master's degree preferred.
- Experience:
- 7+ years of progressive experience in tech, traditional PR, or a related field.
- 4+ years of experience in an agency setting.
- Required Skills:
- Demonstrated expertise securing high-value media placements, cultivating media relationships, and managing executive thought leadership.
- Proven leadership experience building, scaling, and managing high-performing PR teams.
- Exceptional strategic thinking, communication, and crisis management skills.
- Track record of integrating PR with content marketing and SEO strategies for cohesive brand storytelling.
- Strong SaaS, fintech, and/or consumer industry connections and an established professional network.
Preferred Qualifications
- Previous experience in fintech, SaaS, consumer, or a related industry.
- Previous experience with digital PR.
- Experience leveraging data analytics to inform PR strategies and measure effectiveness.
ASSUMPTION: While the preferred qualifications listed above are not required, they would be highly beneficial for success in this role.
💰 Compensation & Benefits
- Salary Range: $130,000 - $170,000 (commensurate with experience)
- Bonus Structure: Performance-based bonus based on department growth
- Benefits:
- Comprehensive health benefits
- 401(k) match
- Unlimited PTO
- Wellness stipends
- Ongoing professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Siege Media helps growing brands scale with SEO, content marketing, and PR. They are a remote-first company with a national reach, serving some of the biggest and best brands on the web. Named to the Inc 5000 six times and one of Inc's "Best Places to Work" twice.
- Company Specialties: SEO and Content Marketing
📊 Role Analysis
- Career Level: Executive
- Reporting Structure: This role reports directly to the CEO and will have a team of PR professionals reporting to them.
- Work Arrangement: Remote, with a preference for candidates based in Austin, TX, New York, or San Francisco.
- Growth Opportunities: As the first PR leader at Siege Media, this role offers significant growth potential as the PR function scales and expands.
ASSUMPTION: This role offers a unique opportunity to shape and grow the PR function within a successful, established agency.
🌍 Location & Work Environment
- Office Type: Remote (with optional in-person collaboration opportunities)
- Office Location(s): 624 Broadway, Suite 302, San Diego, CA 92101, US; 1023 Springdale Rd, Austin, Texas 78721, US; 287 Park Ave S, 8th Floor, New York, New York 10010, US
- Geographic Context: Siege Media's remote work arrangement allows for flexibility in location, with a preference for candidates based in Austin, TX, New York, or San Francisco.
- Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: While Siege Media is remote-first, there may be opportunities for in-person collaboration and team-building events.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-depth interviews with the CEO and other key stakeholders. A final round may include a presentation or case study.
- Key Assessment Areas: Strategic thinking, communication skills, crisis management, leadership potential, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your ability to develop and execute strategic PR initiatives.
- Demonstrate your leadership experience and team-building skills.
- Prepare for behavioral interview questions that focus on your PR experience and leadership style.
🛠️ Tools & Technologies
- Siege Media uses various tools and technologies for project management, communication, and PR outreach. Familiarity with these tools is not required but may be beneficial:
- Asana
- Slack
- Google Workspace (Gmail, Google Drive, Google Docs)
- Muck Rack
- Cision
- PRWeb
👔 Cultural Fit Considerations
- Company Values: Collaboration, innovation, professional growth, and delivering meaningful value to clients.
- Work Style: Siege Media values a remote-friendly, flexible, and supportive work environment. They prioritize open communication, continuous learning, and a growth mindset.
Self-Assessment Questions:
1. How do you align with Siege Media's values, particularly in a remote work environment?
2. Describe your experience working with remote teams and managing remote team members.
3. How do you approach continuous learning and professional development in a remote setting?
ASSUMPTION: Siege Media values candidates who are self-motivated, adaptable, and committed to fostering a positive remote work culture.
⚠️ Potential Challenges
- Challenges specific to this role:
- Building a new PR function from scratch may require significant time and effort.
- Managing a remote team may present unique challenges and require strong communication and leadership skills.
- Challenges specific to Siege Media:
- As a remote-first company, Siege Media may have unique communication and collaboration challenges.
- The fast-paced nature of the agency environment may require adaptability and strong time management skills.
- Challenges specific to the location:
- Depending on the candidate's location, they may face time zone differences and potential challenges coordinating with the team.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on building and leading a new PR function within an established agency, rather than joining an existing PR team.
- The successful candidate will have significant influence over the shape and direction of the PR function.
- Industry-specific context:
- The advertising services industry is competitive and fast-paced, requiring strong strategic thinking and adaptability.
- Siege Media's focus on SEO, content marketing, and PR sets it apart from traditional advertising agencies.
- Career path comparison:
- This role offers a clear path to leadership and growth within the PR function, with the potential to expand the team and shape the agency's PR strategy.
📝 Sample Projects
- Developing and executing a strategic PR campaign to launch a new product or service for a tech client.
- Managing a crisis communication strategy for a consumer brand facing a public relations challenge.
- Building and leading a team to secure high-impact media placements for a fintech client, enhancing their brand reputation and thought leadership.
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the successful candidate may lead, but the specific projects may vary based on client needs and industry trends.
❓ Key Questions to Ask During Interview
- What are the key priorities for the PR function in the first 90 days?
- How does Siege Media support the professional development of its PR team members?
- What are the most significant challenges facing the PR function, and how can this role address them?
- How does Siege Media measure the success of its PR initiatives, and how can this role improve those metrics?
- What opportunities exist for collaboration between the PR function and other departments, such as content marketing and SEO?
ASSUMPTION: The key questions listed above are intended to help the candidate understand the role's priorities, challenges, and opportunities for growth. The successful candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and the company.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://siegemedia.applytojob.com/apply/0BUX1bAjIl/VP-Public-Relations).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare a portfolio of your PR accomplishments, demonstrating your ability to develop and execute strategic PR initiatives.
4. Write a brief cover letter detailing why Siege Media is the right next step in your leadership journey.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.